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Factors of Sucesse of Personall Selling - Evaluation of Marketing Research and Dependence of Economical Factors as a Management Decision Support for a Company
 Čadová, Kateřina ; Šimberová, Iveta (referee) ; Chvátalová, Zuzana (advisor)
In this diploma thesis is monitored the percentage of direct sales presentations. The implementation of marketing research analysis the individual influencing factors with the support of quantitative methods and appropriate computer system. The results are interpreted in order to formulate recommendations for the subvention of the business decisions.
Detailed record
Factors of Sucesse of Personall Selling - Evaluation of Marketing Research and Dependence of Economical Factors as a Management Decision Support for a Company
 Čadová, Kateřina ; Šimberová, Iveta (referee) ; Chvátalová, Zuzana (advisor)
In this diploma thesis is monitored the percentage of direct sales presentations. The implementation of marketing research analysis the individual influencing factors with the support of quantitative methods and appropriate computer system. The results are interpreted in order to formulate recommendations for the subvention of the business decisions.
Detailed record

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1 Čadová, Kamila
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