National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Mix of a the hotel
Vychodilová, Iveta ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on the marketing mix of the Valáškův Grunt hotel. The thesis is divided into three parts, theoretical, analytical and propositional. The theoretical part contains definitions of basic concepts of marketing and marketing mix. The analytical part focuses on the introduction of the company, analysis of the external and internal environment and analysis of the current marketing mix. The last part of the thesis presents possible suggestions for improving the marketing mix of the company.
Evaluation of the Economy of Selected Municipality
Vychodilová, Iveta ; Šedaj, Milan (referee) ; Kopřiva, Jan (advisor)
This bachelor thesis focuses on evaluation of the management of the municipality Vranová Lhota during the years 2015-2018. The first part of the thesis contains theoretical findings about public administration, municipalities in the Czech Republic and the structure of their budget. The second part deals with basic information about the municipality, the SWOT analysis, analysis of approved and real budgets and the development of individual incomes and outcomes. The last part introduces possible suggestions and recommendations leading to an improvement of the management of the selected municipality.