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Potential of Inbound Tourism of Australians to the Czech Republic
Dvořáková, Adéla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This diploma thesis discusses inbound tourism of Australians to the Czech Republic and weighs its future potential. The theoretical part contains a situation analysis with a brief characterization of inbound tourism of the Czech Republic, marketing activities of the Czech Republic as a tourist destination and a thorough socioeconomic characterization of Australia and its outbound tourism. Furthermore, this paper evaluates what the Czech tourist destinations have to offer to the Australian market. The practical part covers the outcome of the primary survey of Australians´ travelling consumer behaviour and their perception of the Czech Republic.
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Czech travel agencies' supply of animation services for families with children
Machálek, Tomáš ; Valentová, Jana (advisor) ; Šatný, Petr (referee)
The dissertation has for its goal to analyse the supply of animation services by selected travel agencies for a families-with-children segment of customers in the Czech Republic. Based on a comparison of the supply together with a research into the actual situation on the side of the demand, a new competitive product of an animation service devised by the author is introduced. The theoretical part of the dissertation defines major terms in the realm of tourism and animation services. Throughout the empirical chapters, the author first analyses the market situation from the supply perspective. Second, using a method of a questionnaire survey, the market situation from the demand perspective is investigated. The last chapter deals with a creation of a new competitive product of animation services for families with children, implementing the findings from previous chapters.
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Analysis of marketing strategy of restaurant "Na Pekárně"
Macková, Martina ; Kvítková, Zuzana (advisor) ; Valentová, Jana (referee)
The thesis deals with marketing strategy of restaurant Na Pekárně. There are analyzed the opportunities, threats, strengths and weaknesses of the restaurant through a SWOT analysis, political-legal, economic, socio-cultural and technological environment through PEST analysis, microenvironment in relation to customers, competitors and suppliers, current marketing strategy of restaurant and used marketing tools. To obtain detailed information about the company was used marketing research in the form of interview and Mystery shopping. Based on the results of the analysis will be suggested a suitable marketing strategy for the future and potential improvements. Analysis, marketing strategy, SWOT, PEST, Mystery shoppint, marketing mix, restaurants
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Effect of Expansion of Modern Information Technologies on the Aviation Industry
Kovaříková, Petra ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This diploma thesis is focused on modern information technologies and its direct effect on the aviation industry. Comparing the state of the industry without technologies and nowadays; describing changes in consumer behaviour as well as in the matter of providing services by companies; pointing out that these changes were caused mainly by growing number of Internet and mobile technologies users all over the world. The last chapter is dedicated to projection of future trends regarding aforementioned area.
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Business Plan – Establishment of an Ethnical Restaurant
Vu, Van Anh ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
This bachelor thesis is dedicated to the topic Establishment of an Ethnical Restaurant. The aim of this thesis is to create a business plan focusing on the operating arrangement and marketing studies of the fictive Vietnamese restaurant in Prague. The first part contains theoretical knowledge about gastronomy and legal essentials for founding a business. The fictive restaurant is going to be introduced in the practical part with its legal form and other essentials like the layout arrangement or organization structure. A part of this thesis is the consumer survey about awareness and demand for Vietnamese restaurants.
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Possible applications of Asian medicinal methods on the spa tourism and wellness market in the Czech Republic.
Jedličková, Lenka ; Valentová, Jana (advisor) ; Machová, Božena (referee)
This thesis deals with the possible application Asian curative methods on the market of spa tourism and wellness in the Czech Republic. The thesis is divided into five chapters, theoretical and practical. The aim of this work is to define Indian culture in the area of treatment and relaxation in the context of historical development and measure of use in the domestic tourism. Partial aims of this thesis are analysis of utilization Indian therapeutical technique and facilities dedicate these procedures in the Czech Republic. The introductory chapter is devoted to definitions tourism and health tourism. The second chapter is focused on spa tourism and the third chapter is devoted to wellness and quality of life. The fourth chapter is oriented on India, ayurveda and typical methods of usage ayurvedic massage. In the last chapter is description of situation in the Czech Republic, centres concentrated on ayurveda are mentioned and there is also questionnaire construction and in conclusion there are some proposed attractive products.
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The Position of Chile in International Tourism
Beňadiková, Jana ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This diploma thesis analyses the position of Chile in international tourism. The main purpose is to evaluate Chile´s status in international tourism based on the competitiveness of the country. At the begining of the thesis, the theory is defined. Then, the economy and political backgroud of Chile is specified, followed by the description of the preconditions for tourism development and its competitiveness in the tourism industry. Moreover, inbound, outbound and domestic tourism are analysed and followed by tourism impact on the economy of the country. Last chapter predicts future development of international arrivals to the country based on the regression analysis.
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High standard detached house
Valentová, Jana ; Mocová, Pavla (referee) ; Daněk, Lukáš (advisor)
The bachelor’s thesis is handeling project documentation of high standard detached house. House is two-storey high. It is suited for four to six-member family. Detached house is rectangular shaped with two fitting rectangulars and it is roofed by flat roof. The roof above garage and kitchen with dining room is designed like terrace. It is open from second floor.
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Medical center
Valentová, Jana ; Blažková, Vendula (referee) ; Daněk, Lukáš (advisor)
The master thesis deals with Medicine center plans for a new four story building with one underground floor. The building is of rectangular shape with a flat roof and a vented facade. It is designed for ambulant care and is accessible. The ground floor is a comercial area. Second and third floor house doctors' offices. The fourth floor is designed for an office for the center's management, one-day surgery, masage room and rehabilitation room. Underground floor is used for storage and technical rooms.
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Possibilities of application of mobile technology and augmented reality in destination marketing
Štěpánová, Ludmila ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
ŠTĚPÁNOVÁ LUDMILA: Possibilities of application of mobile technology and augmented reality in destination marketing. Masters thesis. University of Economics, Prague. Department of Tourism. Thesis supervisor: Ing. Martin Vaško. Grade of qualification: Masters degree. Prague 2016. 80 pages. Masters thesis focuses on new trends in development of mobile technologies and their application in tourism. The objective of this thesis is to find out possibilities of application of mobile technologies, advergaming, augmented and virtual reality in destinations marketing activities. The thesis is also looking into activities of CzechTourism agency in this field.
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