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Strategy of ABC Pojištění, Ltd
Růžička, Stanislav ; Votava, Libor (advisor) ; Vašíček, Robert (referee)
The main goal of this Diploma Thesis is to create a strategic analysis of ABC Pojištění s.r.o. - to make external and internal analysis. And on the basis of this strategic analysis define changes that will improve the position of the company - such changes that will improve sales, market share and profit of the company.
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