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Business Plan
Garnolová, Veronika ; Tomek, Václav (referee) ; Bayerová, Vladimíra (advisor)
This bachelor’s thesis is focused on the business plan for an implementation of a private business in the sprehe of financial intermediation of insurance and investments in cooperation with ZFP akademie, a. s. company (hereunder the Company). The spere of the Company’s business is the increasing of financial literacy among people via the periodically held education seminars, and the sale of the products of selected partners with the scope of the Combination, and the posibility of the self-service use of the financial programs.
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Business Plan
Garnolová, Veronika ; Tomek, Václav (referee) ; Bayerová, Vladimíra (advisor)
This bachelor’s thesis is focused on the business plan for an implementation of a private business in the sprehe of financial intermediation of insurance and investments in cooperation with ZFP akademie, a. s. company (hereunder the Company). The spere of the Company’s business is the increasing of financial literacy among people via the periodically held education seminars, and the sale of the products of selected partners with the scope of the Combination, and the posibility of the self-service use of the financial programs.
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Marketing plan of the Phyto CZ, Ltd. Company
Začal, Libor ; Horová, Olga (advisor) ; Tomek, Václav (referee)
The Goal of the Master's thesis is to create a marketing plan for a specific company. The first part contains chapters that capture the theoretical foundations needed to build a marketing plan. The practical part deals with the Phyto CZ, Ltd. Company which operates in the production and sale of food supplements. It contains the steps needed to develop a marketing plan. First, the company's marketing mix a selected elements of situational analysis are analysed, with the results of a questionnaire survey added. Subsequently, the company is recommended a set of objectives for the future, including a proposal of specific marketing procedures which could lead to their achievement.
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