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Forgotten propaganda. An analysis of the documentary series Kronika našeho života
Pružinová, Kristýna ; Štoll, Martin (advisor) ; Růžička, Daniel (referee)
This diploma thesis focuses on the qualitative analysis of selected episodes of the documentary series Kronika našeho života, which is considered to be one of the greatest propaganda television works at that time of producing. Its forty episodes were originally broadcasted on the first channel of the Czechoslovak Television from April until June 1985. Due to the significant extent of all the episodes, this thesis only focuses on ten. Namely the episodes about the following years: 1945, 1948, 1953, 1956, 1964, 1968, 1969, 1977, 1982 and 1984. The objective of this thesis is to find out which propaganda techniques were used and how they differed in the selected episodes. The analysis works with nine propaganda techniques drawn out by an American sociologist Alfred McClung Lee and maps them in the selected episodes. Furthermore, in order to describe the media image of the series at the time of its broadcasting, the thesis focuses on the analysis of selected Czechoslovakian periodicals. Specifically on the weekly newspaper Týdeník Československá televize and three daily newspapers - Rudé právo, Lidová demokracie and Svobodné slovo. Moreover, the analysis is accompanied by an interview with a Czech director and screenwriter Miloslav Kučera, who studied Kronika našeho života in the past. The theoretical...
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Media image of May Day celebrations in selected years of the period 1948-1989 in the Czechoslovakian press
Pružinová, Kristýna ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
This bachelor thesis focuses on the media image of the May Day celebrations in four decades of the communist era in Czechoslovakia. Using qualitative analysis this thesis describes the media image two weeks before and one week after the celebrations in the last two years of each decade - i. e. 1948, 1949, 1958, 1959, 1968, 1969, 1978, 1979, 1988 and 1989. In particular, it focuses on three Czechoslovakian daily newspapers - Rudé právo, Svobodné slovo and Lidová demokracie - in these selected periods. The qualitative analysis is accompanied by a quantitative part which counts the total number of mentions regarding the May Day celebrations in all three newspapers in the selected years. Furthermore, the analysis focuses on how the newspapers used photographs and graphics regarding the May Day celebrations and how they informed about celebrations abroad. The objective of this thesis is to describe the transformation of the media image of the May Day celebrations in the course of historic events in Czechoslovakia and to ascertain how the particular newspapers differed in their covering of the celebrations.
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