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Possibility of linking inventory models with logistics method JIT
Pospíšilová, Kristýna ; Kuncová, Martina (advisor) ; Jablonský, Josef (referee)
This thesis deals with the interconnection of inventory models and logistic control methods. The purpose of the thesis is to apply inventory models for the production company and its subsequent connection with the selected logistic method. Based on the data, future demand is estimated. For items that are described by a probability distribution, they explain how likely the values will be at the certain interval. Demand for items whose consumption values are of a random nature is estimated using the exponential balancing method. Stochastic models are selected for inventory optimization if monthly consumption data is described by a probable distribution. For other items, deterministic models are selected at approximate annual demand. For these items, aggregation of orders is then considered. In addition, for all models, variable delivery costs are taken into an account. Finally, a possible link to the chosen logistic method JIT is described. The calculations are executed in MS Excel. At the end of the thesis there are recommendations for the company.
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Marketing communication
Pospíšilová, Kristýna ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
The main aim of this diploma thesis is an analysis of marketing communications. At first it is focused on marketing communication tools: product, promotion, distribution and pricing. Thenext part describes marketing communication tools, such as: advertising, sales promotion, personal selling, direct marketing and sponsorship. In the literature review are also mentioned new trends in marketing communications.
On work is then focused on the characteristics of company analysis elements of the marketing and communication mix. An assessment of the marketing communication is made based on observations and interviews in GMS Wholesale Ltd.
Proposed potential recommendations in conclusion were achieved by data research and internal study of the company GMS Wholesale Ltd.
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Využití vybraných komerčních hnojiv ve výživě okrasných rostlin
Pospíšilová, Kristýna
Cultivation of ornamental plants has a very long tradition. The first mention about use of plants for ornamental purposes originate from ancient Egypt around 1500 B.C.. The ancient Egyptians deliberately used the plants for the beautification of their tombs. Since then plants grown for ornamental purposes go through long development and breeding. Even today, the growers are still trying to reach new more resistant varieties, new colors and flower shapes of leaves or whole plants by plant breeding. With the growing of ornamental plants is related their nutrition. Without the proper nutrition the ornamental plants won't be able to grow and bloom beautifully. The subject of this bachelor thesis was compare effects of commercially available fertilizers to increase growth of their lenght and the overall appearance of plants of the genus Pelargonium. Bachelor thesis is divided into two parts. The first part is a literature review, which introduces readers to the plants of genus Pelargonium and issues regardings plant nutrition. The second part is experimental and describes the experiment. In one year pot experiment are used four variants of fertilization. As test fertilizers were selected: Kristalon, Cererit, Biom Florastim + Biome LH univerzal and OBM. It was also used unfertilized variant, for better comparison of the results. The best results were achieved with fertilizer Kristalon. This fertilizer is designed especially for nutrition of geraniums. It contains a balanced amount of all important elements for growth and flowering plants. Fertilizers Cererit and OBM had similar results. Plants fertilized by these fertilizers were at first sight vital and richly flowered. The last variant fertilized by BIOM Florastim had the worst results. The fertilizer BIOM Florastim contains a very small amount of nutrients. Because of this fact plants were short and less blooming.
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