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On-line marketing activities evaluation of SNOWBOARD ZEZULA s.r.o.
Kuna, Martin ; Bühn, František (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important aspects of the on-line marketing tools utilisation in conditions of SNOWBOARD ZEZULA s.r.o. The first part deals with the issues of importance of the internet, marketing management and their correlation. Then, a definition of the most important terms and current trends in this field follows. In the second, practical part of this work, the theoretical findings are used to work out an on-line marketing activities analysis of the company. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. Finally, improvement suggestions and possible solutions of the problems uncovered during the analysis are outlined.
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The search for method(s) in contemporary archaeology
Kuna, Martin
Archaeology and history do not differ in targets but in the means of study. Even though, archaeology has to build its own theories and methods and has to be able to ask its own questions about the past. At present, archaeology has more or less exhausted the information potential of its records using simple, intuitive methods. For further knowledge, it is necessary to develop more sofisticated approaches based on a deductive way of making inference and using results of many other disciplines within the field of nature sciences. We are trying to present an example using data from the recent excavation at an Early Medieval site of Roztoky.
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