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Marketing Communication of a Company Operating in the Real Estate Market
Rosecká, Petra ; Hladká, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
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Marketing Communication of a Company Operating in the Real Estate Market
Rosecká, Petra ; Hladká, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
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Zhodnocení chovu prasat na rodinné farmě se zaměřěním na růstovou schopnost prasat
Hladká, Lucie
This bachelor thesis is evaluating pig breeding on a chosen family farm oriented towards to pigs growing ability. The theoretical section is a review, defining basic characteristic of pig breeding, short breed description but primarily utility properties. Twenty pigs were involved in an experiment, where the growing ability and slaughter yield were observed. Overall birthrate was also observed as well as slaughter revenues and economic expenses spent due to the pig fattening.
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How seniors assess the quality of life in senior homes
Hladká, Lucie ; Mareš, Jiří (advisor) ; Pánková, Jitka (referee)
Author: Lucie Hladká Institution: Charles University in Prague Faculty of Medicine in Hradec Králové Department of Social Medicine, Department of Nursing Title: How seniors assess the quality of life in senior homes Supervisor: prof. PhDr. Jiří Mareš, CSc. Number of pages: 104 Number of attachements: 4 Year of defense: 2019 Keywords: quality of life, seniors, the old, senior homes The bachelor thesis deals with the description and analysis of the quality of life of seniors who permanently live in a retirement home. The thesis consists of two main parts- theoretical-review and empirical. The theoretical part deals with the characteristics of geriatric age and describes the age-related changes, with which this developmental phase is related to. It also describes dynamical alterations in human needs hierarchy during aging, which are inherently related to changes in old age. It shows the possibilities of care for seniors and role of social institutions in the past and present. In general, the theoretical part characterizes the notion: "well-being" and focuses primarily on the quality of life of seniors. The empirical part has a form of mixed design, which took place in the retirement home in town of Hořice. The quantitative part, consisted of questionnaire survey in which the shorted version of the...
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