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Croatia as Tourist Destination
Sazamová, Kateřina ; Havlíková, Michaela (advisor) ; Alena, Alena (referee)
This diploma thesis explores the demand for Croatia as destination among Czech tourists. Its theoretical part, using literature, explains the concepts that are mentioned in the paper, and provides basic information about Croatia. The research work consists predominantly of the questionnaire analysis, enabling the author to identify and describe the main reasons why Czech tourists choose the Croatian coastline as favourite destination for their summer holidays. The paper also indicates, among others, whether Czechs prefer going to Croatia individually or jointly with others, and with how many, how do they travel, which income groups are mostly involved, what is the typical purpose of their trips, how much do they typically spend per person, and many other findings. The questionnaire survey is then compared with various articles and studies exploring the topic of the presence of Czech tourists in Croatia. The paper concludes with the summary of ascertained findings and trends observed, as well as the future development prediction as to the level of preference of this destination among Czech tourists.
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Tourist Destination Value - Southern Bohemia
Dastychová, Stephanie ; Havlíková, Michaela (advisor) ; Radek, Radek (referee)
The Thesis deals with the value of the tourist destinations in South Bohemia. Tourism destination and its potential is dealt with in the theoretical part, based on the study of scientific literature. An integral part of the potential of the tourist destinations in South Bohemia are natural and cultural attractions found in this area. Literary part also explains in detail the selected data collection methods that were used for empirical research. The practical part is focused on comparing the results of questionnaire surveys based on which the value of the tourist destination was defined. The results of this Thesis can be used, for example, by the destination companies or individual tourist centers.
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Tourist attractivness of Šumava NP (consumer perspective)
Fischerová, Kateřina ; Havlíková, Michaela (advisor) ; Alena, Alena (referee)
The thesis focuses on the attractiveness of the Šumava National Park. Basic terminology within tourism or rather attractiveness of the tourist destination is discussed. There are four different approaches for measuring the attractiveness of the tourist destination. There was chosen one model based on an economic approach in this thesis. The main goal was to calculate the attractiveness of this region and to compare it with the results of other tourists destinations in the Czech republic.
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Assessing the Potential of Krkonoše´s Resorts for Sustainable Tourism Development
Plšková, Lenka ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
The goal of this thesis is to evaluate the potential for sustainable tourism development of the Krkonoše Mountains resorts and to compare the assessed region with the region of Orlice River and its surrounding area; with a special regard to the economic aspects of the issue. Theoretical framework of the thesis emphasizes the economic importance of tourism and its impact on the environment. Subsequently, the concept of sustainable development is described and the notions of potential for tourism and the potential for sustainable tourism development are discussed. The theoretical part further summarizes the negative effects of tourism in the Krkonoše Mountains and the selected aspects of Czech environmental and preservation legislation. The methodical bases specify the methodology of assessment and determine the criteria for its measurement. The practical part of the thesis applies the methodology to the territory of the Krkonoše Mountains resorts. Consequently, there is a comparison of the Giant Mountain resorts with Orlice River and its surrounding area. Summary of the thesis contains the answers to the research questions and verifies the hypotheses focused on the economic aspects of the issue. Finally, the proposals and recommendations for destination management and other interest groups are set out.
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Tourism and its sales form
Hrnčířová, Edita ; Havlíková, Michaela (advisor) ; Radek, Radek (referee)
This diploma thesis deals with a research carried out at Prague travel agencies using the Mystery shopping method and the follow-up evaluation and recommendation of a suitable form of selling in a respective region. The aim of the work is to evaluate the travel agencies from the point of view of the quality of the offered products, provided services, the agents´knowledge and the general interaction with them.
The theoretic part consists of chapters that explain the key concepts and definitions of tourism and their forms of selling. In the methodical part the Mystery shopping method is discribed from the point of view of the historiy and evaluation of the work including the research period.
The practical part is dedicated to the analysis of the data obtained during the Mystery shopping realized at travel agencies and includes three parts. The first research has the form of an online require in which the agents´ability of offering and follow-up selling of a product is evaluated. This research is carried out through the email communication. The second research concerns ordering tours on web portal where the agents´willingness to arrange further services for a tour is evaluated. This research is carried out through the phone communication. The third Mystery shopping research is realized personally at individual travel agents offices and the agent´s direct communication and dealing with the customer as well as his professionality are evaluated.
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Tourist Destination Value - Southern Bohemia
Horňáková, Lucie ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
This master thesis is focused on the way tourist destinations of South Bohemia are treated. In the theoretical part of the thesis, fundamental terms are defined, such as tourism, tourist destination, its attractivity and ways of measurement, destination as a system. Furthermore we focus on the methodology used in this thesis, especially Q-methodology and Likert's scale. In the practical part, attractivity of tourist destination is evaluated by South Bohemian residents. The result of the research is the comparisons of the results based on the Q-methodology and Likert's scale.
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Tourist Destination value
Dokulilová, Petra ; Havlíková, Michaela (advisor) ; Hálová, Pavlína (referee)
This bachelor thesis is focused on selected methods used for measuring attitudes, Likert scale and Q-methodology, and their comparison based on own research of perception of tourism attractiveness of South Bohemian Region destination. In theoretical part an attitude is defined, Likert scale and Q-methodology are characterized including procedures to their application along with advantages and disadvantages of their use. There are also listed basics of tourism and the term of "destination" is explained.
The second part is composed by own research, which was conducted through a questionnaire survey using both methods. The results of each method were compared between each other according to several criteria. Even though the methods had the same subject of research, it was found that the results differ significantly. In a separate chapter Discussions own knowledge about methods from the course of the whole survey, from its preparation to its evaluation, is given, as well as own recommendations.
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Analysis of consumption and indebtedness of Czech households
Hlavová, Kateřina ; Žáková Kroupová, Zdeňka (advisor) ; Havlíková, Michaela (referee)
The aim of the bachelor thesis is to analyse the development of the consumption and indebtedness of the Czech households from 1993 up to 2014. Another aim is to find out if there is any connection between those two values and how strong that connection is.
As the main methods for the fulfilment of the goals are the regressive and correlation analyses and a semi-structured questionnaire as well. The questionnaire involves also association tables for the answers to the research questions.
Data used in this analysis were found in commonly accessible sources published on the websites of the Czech Statistical Office and the Czech National Bank.
The research shows the permanent growth of the consumption of the households since 1993. The indebtedness of the households slightly oscillated in the 90s and started to grow permanently since 1999-2000. It was found out there is a strong connection between the consumption and the indebtedness and further the indebtedness of the households in the Czech Republic is really high.
That is why there are several possible solutions at the end of this thesis how to decrease the indebtedness.
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Public procurement in the Czech Republic
Gaňová, Edita ; Žáková Kroupová, Zdeňka (advisor) ; Havlíková, Michaela (referee)
My Bachelor Thesis Public procurement in the Czech Republic deals with evaluating of public contracts in Usti region in years 2012-2014. Region of Usti is substantially dependent upon national budget which is supported from the federal budget of European Union. In those years was procured 2 007 public contracts in volume of 30 461 289 566 bilion CZK. The primary aim of this work is analysis of procurement arrangements in Usti region, and evaluation of procured public contracts in angle of number, financial volume and structure of public contracts. Particular indicator in performanced period, are compared and changes are graphical illustrated. Volume of public contracts increased to 43 % from the total financial capacity. Number of procurement arrangement increased to 38 %. Implemented method to obtain aims are based on promulgation and procurement of public contracts. Additional aim to obtain is implemented analysis of Usti nad Labem city in 2014 for procurement arrangement. Largest contractee in 2014 settled in Usti nad Labem, was region of Usti, which submited 71 % public contracts in total financial volume, and greatest number of order entries with 70 arrangement of public contracts.
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