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National Repository of Grey Literature

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The Proposal for the Improvement of the Marketing Mix Dvořáčková, Denisa ; Bílek, Jaroslav (referee) ; Novák, Petr (advisor) Bachelor's thesis is focused on the marketing strategy of the fair Sport Life organized at the Brno Exhibition Center with regard to completely different exhibitor´s and visitor´s aim groups. The basis of the situational analysis, SWOT identification and the proposal of marketing strategy for further development of the fair. Detailed record

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