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The Innovation of Marketing Plane of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Blahutková, Marie (advisor)
The bachelor thesis deals with the marketing plan of the Beskydská laťka. In the theoretical part a terminology of marketing. The practical part is focused on a design of marketing plan for Beskydská laťka. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing plan and communication of this event. Based on the results of the analysis a proposal of a modernization marketing plan is carried out.
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The use of Knowledge Management in the Sports Environment
Juránek, Radim ; Nováková, Svatava (referee) ; Blahutková, Marie (advisor)
The Bachelor thesis is focused on a knowledge management in a sports environment in Czech republic. In the theoretical part, I explain the concepts of which will be based in the practical part of this work. Then i will describe how much is knowledge management used in czech sports environment. In the practical part I will outline options, which will lead to facilitace and extensit of the use this method in Czech republic.
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Business Plan - Physical Training Course
Müllerová, Marie ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This bachelor thesis focuses on the business plan of the university institute, which provides year-round sporting activities for students and employees of the Brno University of Technology and also for the general public. It contains basic information about the composition of the business plan and introduces a concrete compiled draft, worked out on the basis of multiple analysis.
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Project on Tennis Camp for Children and Youth
Terziev, Christo ; Lepková, Hana (referee) ; Blahutková, Marie (advisor)
The thesis is focused on the organization of a new suburban tennis camp, which will be held on the grounds TC Classic Brno. The camp will focus on the use of leisure time activities for children and youth. The work performed analysis of the current state and business proposal. The outcome of this work is meaningful leisure time activities for children and youth during the summer holidays, the development of physical activities of children. Getting more talents. Creating a profit and investment income to camp for further development.
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Optimization Development of Organizational Structure of a Selected Sporting Club
Bosák, Tomáš ; Blahutková, Marie (referee) ; Kotrbáček, Václav (advisor)
The bachelor thesis is focused on the description and analysis of the activities of the hockey club HC ZUBR Prerov, Ltd. and subsequent optimization on its operation. The thesis is dividend into several parts. The first section presents the theoretical background, the next section describes the activities of sports club, which related to the participation of the club in the second Czech hockey league and are made SLETP a SWOT analysis, budget analysis, revenue and organizational structure. Based on the data from analyzes proposals are made solutions, their benefits and recommendations for change.
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The Change Management in an Environment of Selected Sports Organizations
Kubková, Alexandra ; Kopáčková, Eva (referee) ; Blahutková, Marie (advisor)
Bachelor thesis deals with the application of change management - management changes for selected sports organizations hockey club Zvolen. The theoretical part of the thesis focuses on the general theory of change management, different procedures and evaluation of the administrative process of change management in the organization. Part of this work is the analysis of the current state of HKM Zvolen, description of the organization as a whole and in the light of theoretical knowledge proposal innovation and change appropriate for the organization.
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The Study of Employment Athletic Clubs of Brno
Šaršonová, Michaela ; Lepková, Hana (referee) ; Blahutková, Marie (advisor)
This bachelor thesis deals with employment in athletic clubs in Brno. First explains the basic concepts. After the thesis is focused on the specification of individual athletic clubs. There are discussed qualifications for particular positions, as well as financial security professional athletes and coaches in clubs. This part is followed guestionnaire survey and its evaluation. In the last part of the thesis, suggestions for improvement in employment and quality of work through continuing education of sports clubs.
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