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Critical Evaluation of concrete MNE’s CSR as a competitiveness factor
Sušilová, Vendula ; Miklíček, Petr (oponent) ; Škapa, Stanislav (vedoucí práce)
The diploma thesis main aim is to critically evaluate corporate social responsibility (CSR) strategy of Lush Cosmetics Limited (Lush) and explore the relationship between CSR activities and competitiveness. The theoretical and literature review part of the thesis introduces the theory of competitiveness and corporate social responsibility concept. Moreover, the literature on the relationship between long-term competitiveness and CSR dimensions are discussed. The analytical chapter explores Lush’s CSR activities through the hybrid of Porter’s value chain analysis and content analysis of the company’s main communication channels. The findings of the theoretical review serve as a foundation for the construction of the online survey investigating customers perception of CSR and Lush. Author critically evaluates the Lush’s CSR strategy, discusses linkages between company’s CSR, customers and competitiveness, and highlights where improvements could be made.
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Critical Evaluation of concrete MNE’s CSR as a competitiveness factor
Sušilová, Vendula ; Miklíček, Petr (oponent) ; Škapa, Stanislav (vedoucí práce)
The diploma thesis main aim is to critically evaluate corporate social responsibility (CSR) strategy of Lush Cosmetics Limited (Lush) and explore the relationship between CSR activities and competitiveness. The theoretical and literature review part of the thesis introduces the theory of competitiveness and corporate social responsibility concept. Moreover, the literature on the relationship between long-term competitiveness and CSR dimensions are discussed. The analytical chapter explores Lush’s CSR activities through the hybrid of Porter’s value chain analysis and content analysis of the company’s main communication channels. The findings of the theoretical review serve as a foundation for the construction of the online survey investigating customers perception of CSR and Lush. Author critically evaluates the Lush’s CSR strategy, discusses linkages between company’s CSR, customers and competitiveness, and highlights where improvements could be made.
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Productivity and trade spillovers: horizontal crowding-out versus vertical synergies in Europe as a response to foreign direct investment
Hanousek, Jan ; Kočenda, E. ; Vozárová, P.
We analyze the impact of multinational enterprises (MNEs), via their foreign direct investment (FDI), on domestic firms in 30 European host economies, from 2001 to 2013. We incorporate international industrial and trade linkages into a standard theoretical framework and test them empirically on a unique dataset compiled from the Amadeus, Eurostat, UN Comtrade and BACI data sources. While controlling for horizontal, vertical, and export channels at the upstream and downstream levels, we show that the presence of MNEs significantly affects domestic firms, in terms of both changing the market structure and improving productivity. The impact is not always positive, as domestic firms are often crowded-out. However, those firms that withstand such double competition receive additional benefits stemming from trade (export) spillovers. In our complex model, we did not find significant (positive) interactions of domestic firms with horizontal MNEs which would suggest desirable productivity spillovers.
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