Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.00 vteřin. 
Communicatin Mix in a Polygraphic Company
Cemperová, Nikol ; Gaža, Marián (oponent) ; Mráček, Pavel (vedoucí práce)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.
Communicatin Mix in a Polygraphic Company
Cemperová, Nikol ; Gaža, Marián (oponent) ; Mráček, Pavel (vedoucí práce)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.

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