Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Slovak Market Entry Strategy Proposal For RENOCAR, a.s.
Jůva, Marek ; Čáchová, Barbora (oponent) ; Škapa, Stanislav (vedoucí práce)
This thesis deals with the proposal and analysis of a market entry strategy of RENOCAR, a.s. to the Slovak market. The contains a review of the related literature sources with emphasis on publications which discuss internationalization of companies and the foreign market entry. The analytical part investigates the current situation on the car market in the Czech republic and Slovakia, this part also briefly introduces the car industry from the European point of view. Using basic financial indicators evaluation of the current status in RENOCAR, a.s. is provided. Based on data from previous analysis, in the third part of the thesis theauthor proposes and critically analyzes strategies of the company expansion.
Slovak Market Entry Strategy Proposal For RENOCAR, a.s.
Jůva, Marek ; Čáchová, Barbora (oponent) ; Škapa, Stanislav (vedoucí práce)
This thesis deals with the proposal and analysis of a market entry strategy of RENOCAR, a.s. to the Slovak market. The contains a review of the related literature sources with emphasis on publications which discuss internationalization of companies and the foreign market entry. The analytical part investigates the current situation on the car market in the Czech republic and Slovakia, this part also briefly introduces the car industry from the European point of view. Using basic financial indicators evaluation of the current status in RENOCAR, a.s. is provided. Based on data from previous analysis, in the third part of the thesis theauthor proposes and critically analyzes strategies of the company expansion.

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