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Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Aspen Aerogels: Internationalization of Nanotechnology-based Insulation Materials
 Vastušková, Valéria ; Koláček, Michal (oponent) ; Chalupský, Vladimír (vedoucí práce)
The main objective of this diploma thesis is to analyse and evaluate the market potential in Southeastern Europe and evaluate the opportunity for Aspen Aerogels to expand in this region. Aspen Aerogels develops and manufactures advanced nanotechnology materials, known as aerogels which have unique insulation properties. This American company has had its sales offices in Western Europe and now sees the potential in the Balkan region. First part of the paper is going to be focused on the theoretical background which includes marketing concepts, models, and internationalization theories. In the second part the practical analyses are going to be examined and finally the overall evaluation of Balkan market potential and author’s recommendation is going to be assessed.
Úplný záznam
Aspen Aerogels: Internationalization of Nanotechnology-based Insulation Materials
 Vastušková, Valéria ; Koláček, Michal (oponent) ; Chalupský, Vladimír (vedoucí práce)
The main objective of this diploma thesis is to analyse and evaluate the market potential in Southeastern Europe and evaluate the opportunity for Aspen Aerogels to expand in this region. Aspen Aerogels develops and manufactures advanced nanotechnology materials, known as aerogels which have unique insulation properties. This American company has had its sales offices in Western Europe and now sees the potential in the Balkan region. First part of the paper is going to be focused on the theoretical background which includes marketing concepts, models, and internationalization theories. In the second part the practical analyses are going to be examined and finally the overall evaluation of Balkan market potential and author’s recommendation is going to be assessed.
Úplný záznam

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