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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (oponent) ; Němcová, Zuzana (vedoucí práce)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (oponent) ; Němcová, Zuzana (vedoucí práce)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
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