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Úloha obalů při nákupu produktů na trhu s čajem
Balcárková, Aneta
The diploma thehis deals with the consumer behaviour with putting emphasis on packagage at tea market for young people at age 20-30 in Czech republic. In-depth interview and the eye tracking technology methods are used. Thesis aims to create a model of consumer behaviour. The results suggest recommendation at this market.
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Životná úroveň českých a slovenských spotrebitel'ov
Kubovčíková, Anna
The Bachelor thesis is focused on standards of life and factors affecting the living standards of Czech and Slovak consumers. In the theoretical section are explained the concepts related to living standards, a consumer, and his behavior. The practi-cal part is divided into two parts. The first part examines the standard of living objectively determined by indicators such as GDP, household income, unemployment, inflation and alternative indicators. The main source comes from secondary data published on the websites of the Eurostat and the Czech and Slovak Statistical Office. In addition to these indicators, it is necessary to include other factors affecting the standard of living, in particular the subjective opinion of inhabitants. The second part of the thesis is aimed at subjective views of consumers of the Czech and Slovak Republics, whose data are collected through a questionnaire survey. Finally, both parts are compared and acquired results are used to understand the reasons for such development and recommendations are designed.
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Vybrané aspekty nákupného správania pri výbere dovolenky vo vztahu k CK Čedok
Očenášková, Klára
Očenášková, K. Chosen aspects of consumer behaviour in the selection of holiday in relation to the Travel agency Čedok. Bachelor thesis. Brno: Mendel University in Brno, 2014. The bachelor thesis deals with consumer behaviour of university students in the selection of particular aspects of holiday spending, its planning, purchase and related factors. The aim is to find out how students decide about their holiday, what and in what measure influences them, and consequently to propose recommendation to the travel agency in this area. In theoretical part of thesis, chosen knowledge from the sphere of tourism, consumer behaviour, marketing and advertising, as well as current trends in relation to tourism are summarised. Practical part is devoted to evaluation of performed questionnaire survey with 292 participants. The results are also represented in demonstrative tables and graphs. Formation of questionnaire for this purpose was consulted with the Travel agency Čedok.
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Studenti jako cílová skupina jazykových škol
Žujová, Jana
The objective of this diploma thesis is to define main characteristics of students' behaviour as potential customers of language schools and formulate recommendation for a creation of the suitable offer for this segment. Key results emerge from quantitative and qualitative research among students, language schools and graduates. The differences were identified between students -- according to the level of studies, type of school and even year of study. Due to this fact, final recommendations were determined for individual segments of the target group. Their application can be found in a case study of language school PM-Lingua s.r.o. in Vyškov.
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Spotřebitelské chování mladých lidí při vstupu na pracovní trh
Podsedníková, Iva
Diploma thesis deals with consumer behaviour of young people concretely graduates of tertiary education on the labour market. It focuses on identifying the factors that influence graduates during their studies and describes their decision making process. In order to determine consumer behaviour quantitative and qualitative methods were used. Electronic questionnaire survey as quantitative method was held since November 2013 until March 2014 and in total 651 respondents participated. Interviews as qualitative method were carried out with 30 respondents. All the results were used for the compilation of the model of consumer behaviour and for giving recommendations for subjects who are involved in this issue.
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Spotřebitelské chování mladých lidí na trhu biopotravin
Kocourková, Kristýna
KOCOURKOVÁ, Kristýna. Consumer behaviour of young people on the market with organic food. Brno, 2014. 116 p. Master thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor: Ing. Martin Souček, Ph.D. This thesis deals with consumer behaviour of young people on the market with organic food. In the past recent years the market with organic food has been growing fast in the Czech Republic. Qualitative and quantitative research have been used in the practical part of the thesis, specifically Focus Groups, questionnaire and depth interviews with consumers of organic food and their producers. Based on the results of the research, a model of consumer behaviour and a segment on which the producers should concentrate have been created. The thesis also suggests marketing recommendations which could be practically used.
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Informačné zdroje a ich vplyv na rozhodovanie mladých l'udí pri výbere produktu cestovného ruchu
Lišková, Veronika
The main goals of my bachelor thesis are to find out what information resources young people use choosing their vacation, and following recommendations for the tourism promotion, especially marketing communication for this segment. The analysis was practiced through the survey and its evaluation. Theoretical part analyses marketing problems of tourism and information resources as well as consumer behaviour, market segmentation and marketing research.
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Chování spotřebitelů na trhu s vínem ve vybraných zemích
Slaninová, Sylvie
This diploma thesis identifies if it is possible to use the global marketing strategy of the wine market in France and in the Czech and Slovak Republic. Secondary it deals with the comparison of consumer behaviour in these countries. There are important basis for the practical part in the theoretical part which is applied on consumer behaviour in specific markets. There are presented significant secondary data, followed by analysis of the question-naire forming primary data in the practical part. These findings are compared with a variety of researches in this field. Subsequently there is answered the goal of work.
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Spotřebitelské chování a preference na trhu mobilních telefonů
Machaníček, Lukáš
This thesis deals with consumer behavior on the mobile phone market. It focuses on identifying the factors that influence consumers in their purchase behavior and describes their purchase decision process. To determine consumer behavior was used a questionnaire survey on a sample of 508 respondents. This quantitative survey was complemented by interviews of 39 respondents. The data were being collected in April 2013. All the results were the basis for the compilation model of consumer behavior on the mobile phone market.
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Identifikace stěžejních faktorů ovlivňujících spotřebitelské chování v cestovním ruchu
Čechová, Marcela
This thesis examines the factors that affect consumer behavior in tourism. The main objective of this work is based on a questionnaire survey to identify these factors, in relation to quality. In primary research will be found out, how consumers behave in tourism today and will be revealed the factors that determine the quality of services. From the analyzed data will be presented recommendations for improving the quality of tourism services.
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