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MARKETING ANALYSIS OF THE COMPANY
KUBÍK, Ondřej
The aim of this dissertation was firstly to review and analyze an effectiveness of a current marketing strategy within the selected company FCD s.r.o. in Kosmonosy by Mladá Boleslav and secondly to try to find and suggest an own solution in order to improve the marketing area. The company runs a business in very specific area of car diagnostic consulting. In the first part of this work you can find an analyses of the current stage of marketing activities. The company which entered the market in 2005 has already gained the respect of many respected authorities for its quality and wide range of provided services. The strenghts of the company are by my opinion primarily in very good functioning, interesting vision and clever strategy of the company. Very good example of all this is functioning of the FCD s.r.o.` s portal which is by my personal view perfectly timed. On the other hand I find the level of the marketing activities (and marketing functioning at all) as very unsatisfying, mostly due to a lack of marketing planning. It is also quite obvious that the company has very big reserves in marketing research and uses a wrong horizontal communication within the company. As far as a second part of the project is concerned there has been suggested an own alternative way of handling the marketing activities. There have been suggested some changes in following areas: 1. It is an absolute necessity to elaborate a marketing plan of the company 2. It is necessary to name a person who will be in charge of the marketing activities of the company 3. To improve marketing information system (starting from more effective data collection) 4. To improve horizontal communication within the company 5. To improve company{\crq} s Intranet and it{\crq} s usage by individual employees in order to expand an awareness of marketing and marketing activities across the whole company
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Methods of Visualization for Diagnostic Aneurysmats Abdominal Aorta
SEDLÁČKOVÁ, Eva
Abstract Methods of Visualization for Diagnostic Aneurysmats Abdominal Aorta The subject of my work is to define frequency of individual methods of vizualization which are used to diagnostic aneurysmats abdominal aorta. The work contains also a research which enabled me to get a view of the role of radiographics at work. The questionnaire which should have found out the role of radiographics during CT and MR angiography, the instrumentaion of the individual working places and some technical parameters passed through at first. The obtained data were worked up two ways and the questionnaire was analysed. The second part of my work was to define the frequency of single methods of vizualization for a certain collection of patients. With the help of data, which were obtained from the system PACS in Nemocnice Na Homolce, the frequency of examinations with ultrasound, angiography, CT and MR angiography was defined. The definition of the radiation loading, which the patients from the collection during CT angiography were screened, followed. I also dealt with the estimate of the radiation loading of each patient during diagnostic angiography. Publications refering to this subject, the questionnaire, the data obtained from PACS and from the operation log of Nemocnice Na Homolce were the main sources to process the information. The method which is used the most frequently to diagnose aneurysmats abdominal aorta is CT angiography with the intravenous application of the contrast medium. Ultrasound is another significant method. It is clear from the questionnaire that responsibilities of radiographics are nearly the same at every working place. My work could be used as studying material for trainers.
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Development of grafomotoric skills of children in the special class established for health affected pupils and children in the normal class at elementary school.
KARLOVCOVÁ, Petra
Development of grafomotoric skills of children in the special class established for health affected pupils and children in the normal class at elementary school. Graphomotorics is the whole spectrum of psychomotorical activities which one does while writing. Professional recognition of graphomotorical defects which result from deviations in the evolution of fine motorics can be confirmed only by experienced specialists. Children with these defects must be regularly involved in fun activities such as manual works with various materials. Intensive repetition of motorics and graphomotorics lead to essential improvement of graphomotorical skills. Boys are approximately three times more affected by a specific learning defects than girls. All of the research is based on quantitative type of investigation. The foundations of research were obtained from questionnaire and anamneses of children and also from dialogue with the class teacher. The parents and teachers of 2nd and 3rd class of elementary school in the town of Vseruby were asked. Information about children from the specialized class was obtained in cooperation with an employee of Pedagogical & Psychological Institute. The observed set of children consisted of 24 children from 2nd and 21 children from 3rd class of an ordinary elementary school and also15 children from 2nd and 10 children from 3rd specialized class for affected pupils. The main objective of the theoretical part of the research was to summarize the state of the art. The main objective of the practical part of the research was the comparison of graphomotorical behavior of children attending ordinary and specialized classes. Two hypothesis were set up at the beginning of research. The results the of research were compared to these hypotheses and summarized in the conclusion.
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Risks diagnosing partial Dysfunkctions in the Diagnostic of Childrens
KLUBALOVÁ, Ivana
This work is concerned in Specific Learning Disabilities (Special Education Needs), especially Risks diagnosing partial Dysfunkctions in the Diagnostic of Childrens, experiences and diagnostic possibilities in nursery school. The theoretical part includes Specific Learning Disabilities terminology, the causes of the generation and prevention and diagnosis possibilities of Specific Learning Disabilities. The results of the research in 2 different nursery schools are contained in the practical part.
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BULLYING FROM THE TEACHERS /OF BASIC SCHOOLS/ PERSPECTIVE, IN THE COUNTRY AND IN PRAGUE (COMPARISON STUDY).
VORLOVÁ, Jana
The bachelor work deals with social pathological phenomenon of bullying at basic schools. The bullying is very complicated appearance which can be researched from various angles of view. I´ve concentrated at teacher´s opinions and especially their readiness at bullying solving. The bachelor work is concerned of comparisson resulting outcomes from two absolutely different environment - the country and Prague . In the theoretical part I tried to zoom in whole mechanism of bullying with its participants, development, diagnostics and prevention. In the practical part I´ve elaborated gained research results and done my best to find the connection in respondent´s attitudes to given topic. There were used the citations of Czech prime specialists as well as foreign author´s literature.
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Teacher´s knowledge about children in foster care
DVOŘÁKOVÁ, Martina
This diploma paper is devoted to the problem of children in surrogate families from the teachers´ point of view. Upbringing of a child in a surrogate family ( adoptive or foster) has its own specifies and cause a numer of problems, which result from the possible deprivation of a child over the years of his early development. Education and preparation for chool have thein own specifice as well. That is why teachers schould have sufficient knowledge in this spere. In the theoretic part of my work I focus on the characteristics of surrogate family care, on the problem of psychic deprivation and subdeprivation, thein reasons, demonstration and diagnostics. This work is also devoted to the probleme of the education of mentally deprivated children. The survey was carried out by the help of focus groups. The aim of the survey was to find out the level of teachers´awareness of surrogate family care, thein positions, opinions, expectations, experience and understanding the questions of psychic deprivation and subdeprivation. We carried out the survey in two groups: teachers with work experience and future teachers (students). The next part of the work contains the casuistry of two foster families aimed at effective cooperation between family and school. The obtained results could be a starting point for another research and a source of topics for possible suplement to the education program of padagogical studies.
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Diagnosis of a company according to its financial statements
Košárek, Zdeněk ; Drozen, František (advisor) ; Zatočil, Jiří (referee)
Práce analyzuje finanční zdraví mobilního operátora T-Mobile na základě rozvahy, výsledovky a výkazu cash-flow z let 2000 ? 2005 a podává tak základní obraz finanční situace společnosti. V diagnostice firmy je zahrnuta horizontální a vertikální analýza zmíněných účetních výkazů, analýza poměrových ukazatelů (rentability, likvidity a aktivity), bankrotní a bonitní modely a závěrečné srovnání vypočtených ukazatelů s dalšími dvěma mobilními operátory ? O2 a Vodafone.
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