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The art as a marketing tool
Smrčková, Jana ; Černá, Jitka (advisor) ; Leiss, David (referee)
The goal of this thesis is to present the reader with a more comprehensive picture of using the art as a marketing method. The fundamental focus is dedicated to poster art, from its origins (as a tool for bringing the goods and services closer to the public), up to its contemporary role and many possibilities of this advertising tool. The thesis further covers more forms and combinations of art and marketing, like interconnection of graphic design with corporate identity. As the standards of the graphic design in the Czech Republic are very high, the author concentrates mainly on domestic creative activities and presents concrete examples of corporate identities. The analytic chapter of the thesis is presented by a questionnaire research of public orientation in the matter. The target of the analysis was to discover, whether an how the art and marketing interconnection affects people, what they think about it and what particular (hence most successful) projects are taken in public awareness.
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Alternative forms of financial solution of risks
Kozáková, Markéta ; Daňhel, Jaroslav (advisor) ; Ducháčková, Eva (referee)
This diploma thesis is focused on alternative possibilities, how can we apply financial solution of risks. First part of this thesis describes problems of current commercial insurance market. There are also mentioned traditional ways risk's transfer and their possible troubles. In following part there are chapters containing alternative forms which solves specific kinds of risk related to different economical subjects. In the last part there is discussed possibility of state participation of catastrophic events. The aim this thesis is to identify the problems of current insurance market, evaluate common used techniques the risk's transfer and suggest suitable ways which can be used to solve the problem of risk with cooperation of financial markets, public finance and other alternative instruments.
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Using of ART instruments as an alternative to reinsurance
Jánský, Filip ; Daňhel, Jaroslav (advisor) ; Witzany, Jiří (referee)
Poslední dvě desetiletí s sebou přinesla pojistné škody nebývalého rozsahu a kromě rizik spojených s přírodními katastrofami se objevila i rizika nová. S tradičním způsobem transferu rizik v pojišťovnictví - zajištěním jsou spojena značná omezení. Zajistné kapacity bývájí značně omezené zejména v obdobích následujících po rozsáhlých katastrofách, a tak jsou zkoumány alternativní možnosti přenosu rizika, např. jeho umístění na kapitálové trhy. Diplomová práce představuje jednotlivé nástroje alternativního transferu rizika s akcentem na nástroje, které je možné použít jako alternativu k tradičnímu zajištění.
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