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Návrh interiéru restauračního komplexu se zaměřením na pivnici
Kozák, Miroslav
The first part of this bachelor thesis is a theoretical part. The thesis discusses the requirements of public interior. This section summarizes the rules and regulations wchich govern the formation of the interior, especially for security issues. A research of existing restaurants in Brno was carried out for the purpose of market research and inspiration. The second part of this bachelor thesis is practical. It includes a design solutions of interior of the pub. The design includes a ground plan layout, electrical and item plan. The resulting design is displayed via 3D visualization. When drafting this plan, the emphasis was put on maximizing the capacity while maintaining the functionality of the interior.
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Evaluate quality of beer in microbreweries
JIRÁKOVÁ, Tereza
The aim of this thesis was to evaluate quality of beer in microbreweries. The theoretical part deals with the characteristics of microbreweries, their history, brewing beer in a microbrewery and used materials. This part ends with an overview of methods by which it is possible to analyze beer. In the practical part we are evaluating the quality of beer from the microbreweries on the base of sensory and instrumental analysis. In the work we processed survey which focuses on the production and consumption of beer in restaurant breweries.
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Spotřební chování na trhu regionálních pivovarů
Budík, Daniel
This thesis deals with the behaviour of consumers in the market of regional industrial breweries and microbreweries. The work is focused on identifying factors that influence not only consumer behaviour in this area but also their preferences and needs. Literature research dealt with the issue of consumer behaviour, the buying decision process and segmentation. Important legal and tax aspects of brewing were defined. The thesis processed a market analysis using secondary data and both quantitative and qualitative primary research methods were used. The quantitative method is represented by a questionnaire survey, which was conducted on a sample of 503 respondents (n = 503). The qualitative research was conducted using semi-structured interviews with representatives of selected regional industrial breweries and microbreweries. The research was conducted in november and december 2013. Based on the results of the investigation, specific recommendations for the selected segment in the Czech Republic were formulated.
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Operation and management of the brewery and restaurant U Fleků in Prague
ADAMÍKOVÁ, Kateřina
The bachelor thesis deals with analyse of the geographical area and analysis of competing microbreweries in the area. Thesis analyzes the operation and management. Information I gained not only from secondary sources, but also use of interviews with management and employees. I was interested in the structure of the clientele, the need for product innovation, employee participation in corporate governance and internal communications. Based on this information, I designed innovations - special weekly menu, calculation and loyalty system and improve internal communication.
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