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The amotivational syndrome and the description of the lifestyle of heavy cannabis drug users
Gabrhelík, Roman
The so-called "amotivational syndrome" in cannabis users is said to represent changes on behavioural level and in cognitive sytle as a result of long-term, heavy use of cannabis drugs. We give a brief overview of knowledge in the course of study of the amotivational syndrome. The aim of this conference paper is to present basic information about the procedures and methods used during our study on the heavy cannabis users and analysis of their life-style. The means that we do not focus primarily on the results of our study, but we only want to present one way of how to handle this phenomenon with the qualitative research methods.
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Factors influencing Consumer Behaviour on the Czech Market
Hasan, Maher Mohamad ; Král, Petr (advisor) ; Cook, Gina (referee)
The important problems for marketing companies in the Czech Republic are how to exposure determinants that lead consumer to decision of buying certain products and which factors influence the consumer purchasing, Through this, Czech marketing companies can understand deeply their consumer behaviour and issue suitable strategies so they can develop their companies and whole industry more. The objective of the study is: To exploit the factors that influence buying decision when buying certain product (water) for young consumers in the Czech market. This thesis contributes to the current academic research through; 1. It can identify the factors affecting the consumer behaviour in the Czech market for a certain product. 2. It can contribute to the next academic research as a reference. 3. Researches can use the findings to gain deep understanding of the consumer decision when buying certain product categories in the Czech Republic.
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Lifestyle - A Research Topic And a Criteria for Market Segmentation
Kuncová, Jana ; Koudelka, Jan (advisor) ; Udatný, Jiří (referee)
The thesis considers lifestyle with emphasis on its applicability in marketing practices. The first part characterises the social research projects that took place recently in the Czech Republic. The second part concentrates on the principles and methods of market segmentation, followed by an example of financial market segmentation based on features of lifestyle. The final part contains recommendations related to marketing strategies towards chosen segments.
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Produkční funkce zdraví
Říšská, Eva ; Lešetický, Ondřej (advisor)
Práce se zabývá vymezením definice produkční funkce zdraví, tj. zhodnocením úrovně a systému zdravotní péče, úrovně českého zdravotnictví, genetických předpokladů, vlivu životního prostředí, tj. fyzikálních, chemických, biologických a sociálních faktorů, vlivu životního stylu, tj. práce, stresu, drog, fyzických aktivit, dále vlivem výživy, pitné vody, vzdělání a příjmu a majetku na úroveň zdraví.
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