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Sports marketing focused on football club Arsenal FC
Agalakova, Valeriia ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The thesis was identified the importance of sports marketing. Currently this field becomes an independent discipline because of small influence of the traditional marketing methods on the sports sector. The main aim is to research the marketing activities of the football club Arsenal FC in the model of 7P-marketing mix, to study merchandising activities and their relations with the fans abroad, and also to evaluate the efficiency of Arsenal's marketing strategy. Based on the analysis, the problems of sports marketing in Czech football clubs were identified.
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Influence of stabilization of the contralateral shoulder girdle on the accuracy of a football kick
POMEJE, Marek
This bachelor thesis is analysing the effect of the stabilization of contralateral shoulder girdle on the accuracy of a footbal kick. For a good accuracy of the footbal kick there is a need of the right cooperation of muscles and the motion of a shoulder gridle. Shoulder is really important part of body for footbal players. It helps with stability of the whole body while training or match. Non-stable shoulder gridle can lower the accuracy of the kick. Another problem could be that if the shoulder gridle is overloaded too often it can couse an injury. I seperated this work in two sections- theory and practical uses. In theory i will describe the characteristics of football, anatomy, kineziology and at the end of the work I will summarize the options of klinical examination of the shoulder gridle. In practical part would be used an methodology that is based on qualitative research. Research was done by kinesiological view. I was studying three football players in age from 20 to 23. With each player I did an input and output kinesiological analysis and using a structred interview I made an anamnesis. For all subjects I made an examination by view, palpacion, antropometric and goniometric examination, examination of shortened muscles, motion stereotypes and special tests of shoulder gridle. The therapy was applied for two months, two times per week for 30 minutes. The main goal was to find out how big effect can have stabilizated shoulder gridle on the accuracy of football kick and to find options of physiotherapy in this case of issues. The accuracy was tested by four custom tests, which had to simulate the situation of football kick. For all subjects was muscle release succseful, improvment of function of upper extremity and improvment of stability of shoulder gridle, but only two respondents showed improvements in accuracy of the kick. The work could be useful for increasing the awereness of sports fans and athlets. To improve interest of football players even not profesional players to stabilize their shoulder gridle. This work could be also good like studying material for football coaches.
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Influence the stabilization of the contralateral lower limb on the accuracy of a football kick
NĚMEC, Ondřej
This thesis is focusing on the kick accuracy in football. Kick accuracy is an important aspect of the game, therefore all playes around the world are practicing it during every training session. The thesis is divided into two main sections theoretical section and practical section. In the first, theoretical section, the history of football and the locomotor moves that are omnipresent during the game are described. Additionaly, I describe the various different kicking styles and what muscles are in use during these. The anatomy of the lower limb and kineziology of the hip joint, knee joint and astragalar joint are also described in the theoretical section. In the second, practical section the method of own research was applied. Three football players (22-23 years old) from TJ Hluboka nad Vltavou were examined and tested. All participants underwent complex check-in and check-out kinesiology analysis. Anamnesis was gained through interviews. Every participant underwent the following tests: glance examination, palpation, anthropometric examination, goniometric examination, the examination of the game of the joints, the examination of the stereotypical moves, the examination of shortened muscles and functional tests. The last testing was my own football kick accuracy testing which was tested in different situations. The therapy lasted for the duration of 6 weeks, the sessions lasted for 15 minutes twice a week. A specific excercises were used with focus on stabilization of the lower limb. It contained elements of dynamic neuromuscular facillitation (DNS). The main focus of the thesis was to find out what impact have specific static stabilizations of the lower limb on the kick accuracy. As a result of the research, two participants improved their kick accuracy. Their lower limb became more stabilized and their shortened muscles stretched. This thesis can become an impulse for future research involving more participants to ensure objectivity. This thesis can be of benefit for football coaches or fyziotherapists who help players with their technique and rehabilitation.
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Do Czech people discriminate football players by race?
Kotrba, Vojtěch ; Lahvička, Jiří (advisor) ; Kovanda, Lukáš (referee)
This paper invistigates racial discrimination in the virtual environment of the Czech fantasy league using data from years 2010-2013. There is no anti-discrimination legislation in this environment and users can express their personal preferences with impunity. Customers or co-workers cannot be the source of discrimination. The results show that Czech users choose black football players in their line-ups more than comparably efficient white football players. The authors of fantasy league perceive these preferences and set higher prices for black football players.
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The impact of unemployment on attendace of football matches in the Czech Republic
Raštica, Marek ; Stroukal, Dominik (advisor) ; Špecián, Petr (referee)
This paper examines the impact of unemployment on the attendance of football matches in the highest Czech competition - Gambrinus League. The influence is studied and researched by using data from seasons 2010/2011 to 2012/2013, which contains 720 observations. The results show that the effect of unemployment is positive, but its explanatory power is due to problems in the model very low. Other results showed that rivalry influences the attendance at football matches the most, and that increases attendance by 36.5 %. A positive influence is also a broadcast matches on TV, such matches involve about 23 % more fans than when the television is not broadcasting them. More than 20 % of increase in attendance causes every achieved point from the average score values gained in the last three matches. Every one percent increase in population increases the attendance up to by 4.9 %. Positive effects on attendance had also factors of temperature and age of the club.
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Analysis of taxation of professional footballers and impact of proposed legislative change to the state budget
Dubský, Tomáš ; Klazar, Stanislav (advisor) ; Brabcová, Pavlína (referee)
The aim of this diploma thesis is to analyse the impact of proposed change to taxation of professional football players in Czech republic. According to Czech tax authorities the formal relationship between football player and football club is considered as self-employment, nevertheless by its nature is more likely employment. In the theoretical part of this thesis I will define the difference between self-employment and employment, I will also describe the problem of illegal self-employment in place of employment. There will be described different forms of taxation of football players in Europe and finally a new legislative change will be proposed. In the analytical part there will be quantified the impact of the proposed legislative change.
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Analysis of development of spectator attendance at First football league matches since 1963
Hradilová, Lenka ; Čabla, Adam (advisor) ; Vild, Jiří (referee)
In modern society there are a lot of types of entertainment and ways to spend leisure time. Very popular type of entertainment is sport. The attractiveness of each sport is changing in time a lot. The aim of this work is to analyze the attractiveness of football, which is measured by the average number of viewers. At first,work will be focus on the evaluation of the average attendance at First football league matches since 1963. Then an average spectators attendance of three famous football clubs is analyzed in more detail. The last part is devoted to examining the dependence of the average number of viewers for each team on the success of the team measured by the number of points obtained in the relevant season.
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The analysis of the causes of decline in selected football clubs
Pánková, Barbora ; Novotný, Jiří (advisor) ; Špaček, Martin (referee)
The aim of this work is to identify and describe the causes of the problems of football clubs Glasgow Rangers FC and Portsmouth FC, which entered the financial crisis. This thesis aims to answer the question, what constitutes the greatest danger for the club and which factors play the most important role in the financial decline of football clubs. The theoretical part of the work provides the methodological basis for the practical part, where the individual clubs are analyzed in case studies. The last chapter deals with the destiny of football villages in the Czech Republic and Germany.
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Czech football clubs income analysis
Vrábeľ, Tomáš ; Kotáb, Jiří (advisor) ; Kuchár, Róbert (referee)
The thesis "Czech football clubs income analysis" is devoted to the detailed analysis of an unflattering financial situation of Czech first league clubs. The goal is identification the causes of football companies losses and introduction of the possible solutions of this problem. The application part of thesis is divided into two main parts. A quantitative part is devoted to the financial analysis of clubs and to the detailed analysis of their incomes in a long term horizon, starting since the season of 2003/04. A qualitative part is looking for a solution of a negative club management, using an already-proven models in other European countries.
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