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Marketing Strategy of Protected Workshops Non-Governmental Organizations in the South Bohemian Region
DUŠKOVÁ, Miluše
The theme of the completed diploma thesis is A Marketing Strategy for Protected Work Places of NGOs in South Bohemia. In the theoretical part I focus on the definition and meaning of marketing, stategic management, the marketing process, the marketing environment, the buying behavior of consumers, marketing research. In the next section I describe the legislative basis for protected work places and I name protected work places of NGOs in South Bohemia. Then I describe the employment of people with disabilities, and I attempt to define the concept of a non-profit organization. For completion purposes, I briefly define the term South Bohemia. In the practical part I deal with the results of the research and draft a proposal for marketing strategies for the sale of products from protected work places. The practical part relates to the main goals of the diploma thesis. The first goal of the work was to map out a marketing strategy for protected work places of NGOs in South Bohemia. The second goal was to map out the opinions of the wider public in relation to the purchase of products from protected work places. The first stated hypothesis was: Protected work places of NGOs in South Bohemia do not optimally use the tools of the marketing mix to sell their products. The second stated hypothesis was: A marketing strategy has an effect on the sale of products in protected work places of NGOs in South Bohemia. I chose quantitative research with subsequent statistical data processing. The data was collected through standardized interview techniques and surveys. In both cases, the improbability of sampling techniques was used. The basic collection in terms of quantitative research was the management of protected work places of NGOs in South Bohemia and the wider public. Through standardized telephone interviews, the chosen collection of required data for the research was acquired. Due to the chosen technology. The survey, which in its form came close to being a questionnaire, was used in this thesis as an additional source of information, and was also used to acquire the primary data from the chosen sample. The sample was chosen at random. There were 94 total respondents. Through the research results which are related to the first goal, we can say that the explanatory function of the first hypothesis was not confirmed. In fact, protected work places of NGOs in South Bohemia use optimal tools of the marketing mix for the sale of their products. From the research results which are related to the second goal, we can say that the explanatory function of the second hypothesis was confirmed. With certainty we can say that a marketing strategy has an effect on the sale of products of protected work places of NGOs in South Bohemia.From the research results of controlled interviews with management of protected work places, it is evident that in addition to the long-term interests of the organization, protected work places are beginning to be interested in the desires and needs of their customers. They prefer segmented marketing, they monitor their competitors and concern themselves with competitive advantage. On the other hand, they do not engage in comprehensive marketing research and they do not create strategic marketing plans. In terms of the marketing mix, it was discovered that the quality of the products is important to those surveyed. In the communication mix, organizations mainly work with tools which can be used with lower costs.The research results of the wider public showed that the majority of respondents are aware of protected work places, but they consider their products to be unavailable. The main reason for the purchase of products from protected work places is to provide financial assistance. While respondents expect quality and attractively designed products for which they are willing to pay a higher price, the decisive incentive for the purchase may be lower-price products.
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Problem of hygiene educational process in primary schools and potential sources of school strain for ninth-grade pupils
HRDINA, Jakub
The thesis deals with hygiene of educational process and sources of school strain. Theoretical part describes learning, socialization, human needs, specifics and risk of puberty, school strain and its sources, nature of reactions to stress, issue of class climate and abuse. Part of theoretical part deals with prevention and health promotion. Two main objectives have been determined: 1. Map subjective perception of each factors of hygiene of educational process, 2. Investigate the most common sources of school strain which influences health of ninth-grade pupils. Quantitative research methods have been selected for the practical part. Data was obtained through anonymous questionnaire. The questionnaire consists of twenty questions, the first two are identifiable (gender, age) and the remaining eighteen questions are focused on fading of subjective perceptions of the factors of the educational process. Preliminary research on twenty respondents was made before the start of the survey. Collection of questionnaires was made in February and March 2013. Data were evaluated in MS Excel and the results are presented in graphical and tabular form. The research group consisted of ninth-grade pupils of primary schools in Pardubice. The sampling frame was selected by simple random sampling. Each fifteen primary schools were properly numbered and then five of them were drawn lots of a hat. In total, 300 questionnaires were distributed. Although the response rate was 100%, 68 questionnaires remained unfilled, so 232 copies (77%) was evaluated in the practical part. Of the 232 respondents,106 respondents (46%) registered male and 126 respondents (54%) enrolled female. Age of probands was between fourteen into sixteen years. The paper outlines two hypothesis: H1. The boys are satisfied with the quality of the physical factors of the educational process more than girls, H2. The girls suffer subjective health problems more often than boys. For testing of both hypothesis was selected two sample test of significance for the mean value of two sample sizes (Student´s t-test). To verify H1 was necessary to use evaluation of four closed questions related to physical factors of the educational process (illumination, noise, air quality, air temperature). Testing of H2 was mediated by data obtained from question that map frequency of health problems.Because there is no difference between the sexes in the studied phenomena, the expected hypothesis were rejected. The results of this thesis show that pupils are more dissastified with the quality of school furniture than with the quality of physical factors. Non-school breaks from teachers is a fundamental problem. More than 50% of respondents recorded this adverse effect. The issue of homework can not be ignored neither. More than 46% of pupils record having a homework every day or several times a week. Perceptions of pupils that are recorded in the results of thesis and then confronted in discussion may be used as a source of informatiion for teachers of primary schools who will be able to compare the results of the research with data obtained from their primary school.
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Noise-induced transitions in nonlinear dynamics of stochastic systems.
Humplík, Jan ; Chvosta, Petr (advisor) ; Šomvársky, Ján (referee)
In this thesis we focuse on one-dimensional diffusion in a random potential given by the general Markov dichotomous process. It was shown in [5] that this problem is closely related to the study of the stochastic Riccati equation. Using Kolmogorov forward equation we have a solution in the case of a semi-infinite interval. In order to overcome the restriction of a semi- infinite interval we present an approach to solution based on the method of Carleman embedding. We give an expression for the moments in the Laplace domain in terms of an infinite-dimensional matrix element and we try to evaluate it in the limit of infinite time and semi-infinite interval. However we find a discrepancy between our result, numerical simulation and different theoretical approach to the same problem. We also develop Monte Carlo simulations of the Riccati equations and we compare them to analytical results.
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Approximate solution of Unconstrained influence diagrams
Fried, Vojtěch ; Vomlelová, Marta (advisor) ; Studený, Milan (referee)
We give an introduction to the theory of probabilistic graphical models and describe several types of them (Bayesian Networks - BN, Influence Diagrams - ID, Unconstrained Influence Diagrams - UID). Unconstrained Influence Diagrams support the possibility for the user to choose the ordering of decisions based on observations. This increases the expressive power of UIDs compared to IDs but makes it harder to find an optimal solution. It is often impossible to find an optimal solution because of exponential complexity increase compared to IDs. Therefore we design and investigate several approximate methods to solve UIDs. The result of these methods is an ordinary ID created from the former UID by adding edges. The optimal solution of the ID should be as close to the original UID as possible. Heuristical methods represent one type of the methods investigated. Heuristical methods use a simplification of the optimal algorithm. During the run of the algorithm heuristics are used to cut off the branches that are not perspective for further calculation. Another type of methods is to create the ID directly. We evaluate our methods experimentally based on randomly generated UIDs of three types and compare their performance namely to the optimal solution and to equally complex random methods.
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Boolean algebras and first order theories.
Cepák, Jiří ; Pajas, Petr (referee) ; Mlček, Josef (advisor)
We will study Lindenbaum algebras and algebras of definable subsets of selected first order theories: constants theory for a, Presburger, Robinson, Peano and standard arithmetic, successor theory, successor theory with zero, theory of dense linear orders without endpoints, theory of discrete linear orders, random graph theory and theory of algebraically closed fields. For finite algebras we will determine their cardinality, for countable algebras we will determine whether they are atomic or atomless and for some of them we will carry out classification up to isomorphism using algebras FA, ASA and CA. For this purpose we will prove several general theorems.
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Analysis of selected commodities from investor's point of view
Škultéty, Daniel ; Trešl, Jiří (advisor) ; Václavík, Tomáš (referee)
The purpose of this thesis is to analyze investment options into wheat, corn and rice futures throughout different time horizons. Mostly we use daily closing prices for the last fifteen years. General knowledge of the field in context of nowadays is required to perform such an analysis. To achieve our goals we use technical analysis, time series analysis and we discuss the fundaments of price movements. Contribution of this thesis can be summed as presenting the basic tools of technical analysis in real world, presenting the fundamentals of price movements in one place and practical application of time series analysis on futures prices. By doing so we can confirm that random walk thesis is not unsubstantial but cannot be generalized for all instruments and periods of capital market.
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The nutrition specifics of patients with chronic renal failure in pre-haemodialysis and haemodialysis programmes.
PAVLÍKOVÁ, Andrea
Chronic renal insufficiency tends to worsen gradually until it gets to the stage of kidney failure, often despite the prescribed adequate treatment. The duration of this period of nephrology dispensarization may differ. Kidneys lose their cleaning ability within ten years, which leads to accumulation of metabolism waste products in the body. If the primary renal disease graduates to the final stage the patient depends on substitute kidney therapy in the form of haemodialysis, peritoneal dialysis or transplantation. Kidney failure treatment depends on the stage of renal function impairment. Modification of eating habits is also closely related to this fact. In the first stage of insufficiency the diet does not substantially differ from normal healthy nourishment principles. Only later gradual limitation of intake of the individual nutrients is necessary. The aim of the bachelor thesis was to map specific requirements for nourishment of patients suffering from chronic kidney failure that have not been included in a dialysis programme yet, contrary to individuals who already visit a dialysis centre and regularly undertake blood cleaning process. A lot of professional literature had to be studied to obtain necessary information for preparation of adequate diet regimen. Scientific bibliographic publications by Czech as well as foreign authors were used as the source on the one hand and the latest findings resulting from randomized multicentric studies had to be found in journals specialized in kidney diseases and nourishment on the other hand. Nourishment recommendations for patients with chronic kidney failure, which are divided into low-protein diet in conservative therapy and limitation of nutrient intake in patients included in the haemodialysis programme, were elaborated upon the obtained information.
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Analysis of Fluctuation Processes of Solar Cells
Macků, Robert ; Chobola, Zdeněk (referee) ; Franc,, Jan (referee) ; Koktavý, Pavel (advisor)
The thesis deals issue of the silicon solar cells non-destructive testing. The manufacturing technology of solar cells currently features a very high level of perfection. Its further development appears to be limited by amongst other issues imperfect diagnostic methods. The objective of presented research consists in non-destructive studies of processes that influence specimen life and reliability. To this end, I will employ mainly noise based analytical methods in connection with observation of defect optical activities, capacitance measurement etc. These methods are closely related to some specimen bulk imperfections, crystal-lattice defect induced traps, local-stress-subjected regions and, finally, breakdowns, which might bring about specimen destruction. Based on a detailed study and understanding of transport processes, regions in which noise is generated can be identified and appropriate technological measures can be proposed and adopted. Presented research focuses, first of all, on the real solar cell structures, which are inhomogeneous in their nature and are difficult to diagnose. The significant part of this study is attend to the random n-level (in most case just two-level) impulse noise, usually referred to as microplasma noise. This noise is a consequence of local breakdowns in micro-sized regions and brings about reduction of lifetime or destruction of the pn junction. The micro-sized regions have been studied separately by electrical and optical methods and defect properties have been put forward. Nevertheless, no less significant part of the thesis is devoted to the fluctuation modeling of the bulk imperfections in the semi-analytical form.
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Wolves in a Burner
Šprincl, Petr ; Blažíček, Martin (referee) ; Cenek, Filip (advisor)
My grandfather 's name is Adolf Šprincl . Over 12 years he was a professional coach hockey teams in France (with various interruptions from 1971 to 1994 ) , where he trained teams in Tours, Villard de Lans and Grenoble. The last named team is most associated with him. Les Loups de Brleurs - Wolves in the burner. My father's name is Milan Šprincl . From the age of 5 years he`s playing hockey. From the age of 18 years it played at a professional level in the Czech first league . The most important places in his life are hockey stadiums in Jihlava and Hodonin. Both stadiums stands on the site of a old cemetery in neighborhood there is a Baroque cemeterychapel. I tried to play hockey, but I failed. I continue in the family tradition of hockey and also the grandfather's work in Grenoble. Documentary film with elements of experimental manipulations and fiction passages will map to the development of French hockey and also the mystique associated with hockey . Attempts to reveal a seemingly random connections between hockey and sacred land for the rest of the dead. At the same time this film plans to close a series of films with the theme of my personal family history, to which I perceive in abstract forms. The film is shot on VHS camcoder. I shoot hockey stadiums (especially in Hodonin and Jihlava ) in which interests me as architectural monumentality of these sports , but also the context in which they are found (hockey arena on former cemeteries , etc. ) . The next part takes place in France , near Grenoble, where he focuses on the current state of French hockey (interviews with prominent personalities of French hockey - Jean Leblond / Vice President of the French hockey , Dany Grandor / former player Grenobelu - officer team, Stéphane Bailles / first hockey scout in France, Jean - Luc Dalaison / journalist Le Dauphiné and others) and link to my grandfather , who is one of the most important figures in the history of the hockey team Bruleurs Les Loups de Grenoble . Another important part is i work with historical documents ( articles in French and Czech press about his grandfather , his personal correspondence , notebooks with notes for training and game strategy , and also relics of his time in France) and a part takes place on the ice rink , where you will be using the other game lines and projections manipulated match in hockey (tells the legend of the mountain Vercors of wolves who ate people ) . Part of the film is the creation of costumes (especially hockey jerseys ) and props.
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Participation of patients after myocardial infarction in the active care of their health in the secondary prevention
ŽAHOURKOVÁ, Marie
Prevention of cardiovascular disease including myocardial infarction is in recent years a widely discussed topic. Cardiovascular diseases are currently the most widespread disease among the worldwide. This thesis deals with the participation of patients after myocardial infarction in active care of their health in secondary prevention. For failure principles of secondary prevention is increased morbidity of these cardiovascular diseases and subsequently increase the costs for further treatment. Well-timed and targeted prevention is very important how to reduce the cost of treatment and the restoration of health and maintaining a good quality of life. The thesis is composed of two parts, theoretical and empirical. The theoretical part of the thesis describes cardiovascular diseases, especially acute myocardial infarction, prevention and education, including educational process of secondary prevention. The empirical part was realized by qualitative research. Information was collected by semi-standardized interview technique. The interview was composed of both closed and open-ended questions where had respondents the opportunity to express individually. The research group consisted of patients and nurses of three selected cardiocenters in Czech Republic - University Hospital Motol, České Budějovice Hospital, a.s. and Faculty Hospital Plzeň. In the first phase of the research we examined the awareness of patients of secondary prevention. In addition we inquire into the level of their activities in the care of their health and the impact of realized changes to their life satisfaction. The research sample is consisted of 12 respondents - patients who in former times have had a myocardial infarction and now were re- hospitalized due to symptoms of heart problems. For the research were patients selected by random sampling and divided into three groups, four from each cardiocenter. In the second phase of the research, we investigated the options and rate of education of nurses taking care of patients after myocardial infarction in pursuance of secondary prevention and types of nursing documentation kept by nurses of cardiology ward. This part of the study sample was consisted of nine nurses working in selected cardiocentre. For one interview were approached three nurses from each chosen department with longer experience in the field of cardiology. For the research was established six goals and eight research questions. The results of the research showed that the patients are relatively well educated in the principles of secondary prevention of cardiovascular disease, but not enough by nurses. The knowledge of patients of prevention of myocardial infarction and secondary prevention measures is at a relatively good level. The rate of changes in the approach to secondary prevention is unsatisfactory and doesn´t meet the rate of improvement of capabilities of modern medicine regardless of their age and length of treatment. The research also showed a positive effect of the principles of secondary prevention on the quality of life of patients.
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