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Overview of information resources on biomass combustion
Komárek, Martin ; Bělohradský, Petr (referee) ; Hájek, Jiří (advisor)
The Bachalor's work is concerned to the mapping of the information resources in the area of biomass combustion. The main aim and theme on wich is the work mainly focused on, is to introduce basic, as well as related information sources, which from is possible obtain useful and valuable datas for any further manipultion together with research of biomass combustion and scene field of energetics, as the integral part. Significant attention in each chapter si aslo put on the gathering practice - oriented and applied informations.
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Analysis of Print Media and its Future Outlook
Naumkina, Anna ; Cook, Gina (advisor) ; Štěrbová, Ludmila (referee)
The thesis is focused on analyzing the development of print media based on the example of selected fashion magazines. It is also focused on the international strategies that can be used by these magazines. The author examines the theoretical background of print media and international marketing strategies, followed by application of this knowledge on the analysis of the chosen magazines. The thesis consists of two main parts: theoretical and empirical. The theoretical part includes a description of print media history, the background of magazines, and international marketing communications, particularly with regard to magazines. The empirical part is focused on analysis of the selected magazines and their international strategies. This part concentrates on the printed and online versions of magazines, so it is easier to see how magazines are influenced by new technologies.
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Independent publishing of printed periodicals and work with photography
Menšl, Teodorik ; SILVERIO, Robert (advisor) ; Ledvina, Josef (referee)
The topic of my thesis is Independent publishing of printed periodicals and work with photography describes the history of foreign magazines following the first use of photography. The work is mainly focused on contemporary magazines that are published once a year, biannual or rarely monthly. These magazines are not owned by any publishing company, their basic editorial team rarely exceeds five members. Editors cooperate on the basis of contributors or long-term employees who are employed externally. Most of these magazines do not adjust the content for "clients" but they try to work with them on the basis of sponsorship. Sometimes a client who wants advertising in the magazine, needs to adapt to that style. These periodicals have their large base of readers with that also related social events and other activities to boost sales and gain new subscribers.
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Marketing communications in automotive industry
Titl, Marek ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The aim of this Master's Thesis is to characterize and analyze the current design of automotive print advertising placed in nationwide magazine. The Thesis is divided into two main parts. The first part summarizes the basic theoretical aspects -- such as content and functions of advertising, media types and their characteristics, brands and reference groups. In the application part, I firstly describe how to perform content analysis and give a description of magazine Reflex. In the following analysis of data obtained from the content analysis I uncover and describe which elements are highlighted, how often the reference groups are used or which car colors are mostly applied. I also analyze texts and keywords mentioned in the advertisements. The following is a comparison of advertisements between 2003, 2008 and 2013. In conclusion, I answer research questions; summarize the most important findings from the performed analysis and present marketing recommendations.
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Media issues in the Czech cultural and social science journals of the 19th century.
RADOSTOVÁ, Markéta
This thesis deals with media issues and its reflection on Czech cultural and social science journals of the 19th century. The first part focuses on the problems of printing in the 19th century and chosen personalities of this time. The second part deals with the magazines Čas, Osvěta, Naše doba, Ruch and Lumír. The goal of the work is to provide an overview of the theoretical views on the media, as they were published in these journals. It will be based on a content and comparative analysis. The thesis also shows how the media was described and what was the role of the media in the 19th century society. The proposal to include the mentioned topic in media education lessons in primary school will be introduced in the final part of this thesis.
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OA journals for technical disciplines
Němečková, Lenka ; Pilecká, Věra
The presentation will summarize the possible use of open access journals in the academic life of students, PhD students, researchers. Practical demonstrations will focus on the journals in the field of technical sciences. At the same time the activities of the Central Library of CTU in OA promotion will be introduced.
Slides: nusl-71446_1 -  PDF
Video: nusl-71446_2 -  MP4
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Research October 1947 ÚVVM: River dams, foreign languages, corporal punishments in school, kindergartens, Baťa, Czech association of young people, voting right, periodicals. B 61, B 61
Ústav pro výzkum veřejného mínění
Research was initiated by the Planning board, the Ministry of Education, national corporation Baťa and Czech association of young people. Questions deal with the construction of river dams, teaching of foreign languages in primary schools, corporal punishment in schools, mandatory attendance at kindergartens, repair shops of Baťa company, Czech association of young people, voting right from 18 years old and popular periodicals.
Fulltext: PDF
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Analysis of books and magazines supply chain and the sale organisation
MACHARTOVÁ, Martina
Supply chain is a network of companies involved in products and services distribution ranging from the raw materials acquisition on one side to the customers satisfaction on the other side. It concerns a whole system composed from producers, processors, distributors, sellers (retailers or wholesalers) and customers. The main focus of this thesis is a quest for general relations and differences between logistic chain of books and that of magazines. At first the books supply and distribution chain ranging from the author to the final customer is analysed. In this supply chain no redundant links or no distribution channels are found. In the other part of the work the supply and distribution chain of periodicals ranging from the author to the final customer is analysed. Neither in this chain are redundant links, we can even say that this chain is more elaborate and more simple in the distribution of the press to sellers than the preceding one. Both of these chains work on similar basis. From the very beginning to the very end they use almost the same links of the chain. The principal difference between these two chains is the nature of the goods to which all the distribution and sales operations are related. Another important difference is a durability of magazines and books on the shop counters. The books are delivered to bookshops continuously during several months, on the contrary, magazines issues depend on their periodicity. This difference leads to the varied use of warehouses. One of the aims of the thesis is also the analysis of the information, material and finance flow among the links of the chain.
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