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Rock Fan as a Recipient of Marketing Communication
Palounek, Martin ; Riedlbauch, Václav (advisor) ; Stříteský, Václav (referee)
This thesis is primarily focused on collecting insights regarding rock music fan that can be applied to marketing communication. Its main aim is to describe how the rock fans are different from the major population in terms of descriptive characteristics, values, opinions and lifestyle. The points of parity and the points of difference are investigated on the level of rock sub-genres. The message, symbolism and main ideas present in rock music are examined, including historical and social context leading to the formation and development of the genre. We also tried to assign a specific archetype to rock and its sub-genres. We assume that rock fans are in some ways different from the rest of the population and that we are able to observe the differences on the level of sub-genres. However, we also expect that there are some points of parity symptomatic for all the rock genres. We suppose that artists and music marketers approach marketing communication mostly from the point of their own intuition and that they frequently use symbolism, historical references and archetypes in their way of communication. The research is comprised of three parts. First part is the analysis of secondary data from MML-TGI database by Median Research Company for year 2013. Used methodology: General analysis and cross analysis. The objective of the analysis was to determine differences between genres and subgenres in terms of descriptive characteristics, value system and verdicts about lifestyle. The next part of the research was the content analysis of notable rock album front covers for the purpose of deeper exploration of rock symbols. The last part of the research is comprised of interviews with music industry professionals who shared their opinion regarding genre characteristics, fans and marketing communication in real life.
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Length determination of working cycle of excavators at different technologies of working operations at the construction sites and the correctional proposal coefficients for calculation of real productivity.
BRABEC, Martin
In the bachelor´s thesis are stated values of working cycles of excavators at different technologies of working activity at the construction. Based on the basis of data and observing working technologies, the worked up proposal reflects correcting coefficients for calculation of real productivity. The study contains analysis of working materials of machines for ground work, analysis of fundamental kinds of ground works on construction states, analysis of excavator shovels and analysis of excavators working tools. In the second part, there are factors that influence productivity and there are determined remedial coefficients for calculation a real productivity. Further, in this thesis are compared of theoretical and real productivity observed by excavators. The results compare different excavator categories according to their size. In the ending of this thesis, there are determined the proposals and the principles for optimal usability of excavators at the construction.
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Conflicts of the local rock scene with official cultural politics before 1989
VOŘÍŠKOVÁ, Anna
This graduation thesis deals with conflicts of regional rock scene with official cultural politics before 1989. The text consists of two large sections, whereas the first one discusses a broader background of the topic and the second one focuses on the problems of rock scene in České Budějovice. Social and political situation during communist regime is reminded at the beginning of dissertation. Following part brings information about development of rock music in the world and Czechoslovakia as well. Some conflicts of rock musicians with the official cultural politics are mentioned here as well, both in nationwide and regional context. The next chapters are based on interviews with witnesses and their recollections of rock scene in České Budějovice before 1989. The last third of the text pays attention to particular problems of this scene. There are mentioned not just minor difficulties, but also bans on music groups, brutal police attack against participants of underground music concert in Rudolfov in 1974 and unfair law suit with Jiří Gans (local jazz and rock music devotee).
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Lomová houževnatost hornin a vliv rychlosti zatěžování v módu I
Vavro, Leona
The presented paper presents another results of the rocks fracture toughness measurement. The influence of the loading velocity on the fracture parameters was investigated. The loading velocity was continually changed in values 1; 0,1 a 0,01 mm/s. The measurements were realized on selected rocks in the laboratory conditions in the Institute of Geonics AS CR.
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Test equipment for measurement of the rock fracture toughness
Vavro, Leona
Presented contribution provides basic knowledge of development in the methodology of rock fracture toughness measurement in the laboratories of the Institute of Geonics AS CR in Ostrava. Fracture toughness is a relatively new parameter in geomechanics; the laboratory preparation of rock specimen is very time consuming. The fracture toughness of rocks may be practically used in a wide range of application; e.g. prediction of the anomalies in the geomechanics processes like the rock bumps.
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The effect of anisotropy and mineral composition on phase transformation and rock thermal expansion
Plevová, Eva
Grantový projekt byl zaměřen na posouzení vlivů složení a stavby hornin na jejich teplotní roztažnost spolu s vlivem fázových změn a dalších reakcí probíhajících v systému během tepelného namáhání daného materiálu. Cílem projektu byl návrh metodiky stanovení tepelné roztažnosti hornin v závislosti na jejich složení a stavbě. K analýzám byly vybrány a dále testovány 3 geneticky odlišné typy hornin : pískovce, mramory a žuly. Výsledky grantového projektu potvrdily, že metoda simultánní termogravimetrické a diferenciální termické analýzy spolu s metodou termomechanické analýzy může být efektivně využívána v oblasti výzkumu hornin a především v oblasti studia jejich tepelně-mechanických vlastností.
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Turning by high-speed abrasive water jet – our experiences
Sitek, Libor
The paper describes and analyses our own experiences concerning technology of turning by high speed abrasive water jet. Technology development as well as present stay-of–the-art in given area are introduced in brief. Possibilities of application of such machining method especially for shaping and preparation of testing rock specimens suitable for determination of physical-mechanical properties of rocks are also discussed.
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Contribution to the up to date state of the rock fracture toughness measurement
Vavro, Leona
Presented contribution gives basic knowledge of the development in the methodology of rock fracture toughness measurement in the laboratories of the Institute of Geonics AS CR in Ostrava. So far, there have been taken samples of three basic types of rocks (e. g. granite, sandstone, marble) and in the present times there are being prepared the specimen for the rock fracture toughness measurement using the method 1 of the first test level. There were realized the first measurements and according to their results there were calculated the real values of fracture toughness of chosen rock samples.
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Contribution to the fracture toughness of rocks and to its measurement metodology
Vavro, Leona
Considering the fracture rock mechanics in the Czech Republic it is in contrast with the fracture mechanics of concrete, metal, plastic or ceramics relatively less explored area. Presented contribution gives basic knowledge of the development in the methodology of rock fracture toughness measurement in the laboratories of the Institute of Geonics AS CR in Ostrava. The measurement methodology comes out of Publisher reference in International Society for Rock Mechanic. So far, then have been taken samples of basic types of rocks (e. g. granite, sandstone, marble). In the present times there are made the microsections for microscopic study of the mineral – petrology composition and also there are determined basic physical and mechanical properties of rocks. In the following part of the research will be prepared the specimen for the rock fracture toughness measurement, which will be assessed according to the used methodology. The fracture toughness of rocks may be practically used in a wide range of applications; e.g. prediction of the anomalies in the geomechanics processes like the rock bumps.
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