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Rizikové faktory procesu internacionalizace MSP podnikajících v potravinářském průmyslu
Sedláková, Gabriela
Small and medium sized companies (SMEs) are very important components of each developed economy. They are considered a key factor of the economic development and create a healthy business environment. This matter is interrelated with challenges that SMEs face when entering foreign markets. SME state support programmes equally play in this process an important role. The thesis therefore deals with the risk factors of the internationalization process of SMEs, specifically those that operate in food industry. The main objectives of this paper are to identify the key risk factors that affect enterprises when entering and engaging in foreign markets and to formulate a concrete set of recommendations that are conductive to reduction or even elimination of the identified risk factors. As a result, the research with its finding intends to contribute to more efficient management of small and medium sized enterprises.
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Rizikové faktory internacionalizačního procesu MSP v potravinářství
Bílková, Kateřina
Small and medium-sized enterprises are an important part of Czech and World economy. These enterprises are a key driver for economic growth, innovation and employment. The thesis deals with the risk factors involved in internationalization process of small and medium-sized enterprises in the food industry. The objective of this thesis is to identify the key risk factors internationalization process and to propose risk management measures that prevent an entry and operation of small and medium-sized enterprises on foreign markets. This thesis will focus on small and medium-sized enterprises in the food industry in the Czech Republic.
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Impacts of a power outage in great food - processing companies in South Bohemia county
HÁSKOVÁ, Michaela
Indispensability of electricity in all areas of life, including industry, requires enterprises to be prepared for possible power outages, which would minimize impacts on the population. The aim of this thesis titled "Impacts of a power outage in great food - processing companies in the South Bohemia county" is to analyze possible impacts of power cuts in the awareness system of large food enterprises and to assess the effects it would have on the protection of the population when power outage occurs. To obtain the data for the thesis, I used a qualitative research in the form of structured interviews with employees of five large food enterprises, who are responsible for the given area. SWOT analyse was used to evaluate the interviews and a KARS method was used for the analysis of the most significant impacts of an electric power outage in the system of awareness of enterprises and in the protection of the population. The results of the research revealed a basic fact that electricity outage would mean an immediate interruption of production for the food enterprises in South Bohemia. None of the enterprises surveyed owns a standby electric power source, so the sustainability of the standby energy supply does not exist. This fact is alarming mainly from the point of view of the crisis management, because two of the surveyed enterprises are included in the Crises plan of South Bohemia and implement corresponding measures. An important factor influencing the current state of food enterprises awareness for electricity outage is undoubtedly the fact that there is no legislation in the Czech Republic at the moment, which would impose an obligation for food enterprises to prepare for electric power outages. To increase the awareness of the food enterprises for electricity outage, for example in the form back up power sources, would require considerable investments. I hope that this thesis will serve not only as a study material, but also will be a subject of discussion for food enterprises, presenting a model for a case of electric power outage.
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Analysis of non-current tangible assets in selected entities
Mašová, Veronika ; Randáková, Monika (advisor) ; Bokšová, Jiřina (referee)
Thesis 'Analysis of non-current tangible assets in selected entities ' deals with the non-current tangible assets from the point of view of the Czech legislation and IFRS. The theoretical part of the thesis characterises non-current tangible assets in terms of IFRS, which together with examples concern with the issues of definition and evaluation. The Czech legislation is compared with IFRS and the main differences are marked out that prevent a unified view of non-current tangible assets adjusted according to IFRS and the Czech accounting standards. The practical aspect is reflected in an empirical research that analyses non-current tangible assets in entities operating in the area of power and food industries.
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Nástroje podpory prodeje v obchodních vztazích
Presová, Radmila
This dissertation focuses on relations among business units (B2B), most of all relations among bakeries and distribution channel members when establishing and extending business cooperation. It stresses the importance of food-processing industry verticals, value chains and food distribution channels. Marketing tools of sales promotion base on the general conception that they are any form of support used by one market subject provided to another one in order to achieve a purpose set in advance. The thesis describes price as an important and intensive factor of marketing mix. It also examines how price and extensive factor quantity influence formation of gross profit, the important aggregate business indicator, on a case of bakery products. It defines bakery product life cycle, product appeal and sales potential. It characterizes promotion on a case study of corporation Penam, a major bakery in the Czech Republic. In order to achieve objectives, parametric, non-parametric, and semi-parametric approaches were applied to define cross effects. Theoretical and practical gains are summarized in the conclusions.
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Analysis of the conditions for a company entering into a foreign market
PAPOUŠKOVÁ, Jitka
The aim of this thesis is to analyze the conditions under which a company can enter a foreign market. I have chosen the company Ipema, spol. s r. o. for my thesis. The company operates in food processing industry, specifically in the manufacture of bakery, since 1992. The company wants to expand it´s products to the Austrian market. Motivation and the reason for this process is the interest of Austrian customers in bread. To succeed in a foreign market is not easy. It is very important to know all the conditions and obligations which must be realize.
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Quality assurance in beer brewing technology
POLANECKÝ, Lukáš
The subject of the Bachelor thesis "Ensuring quality in beer production technology" is a quality management system according to standard 9000 and food safety management system according to ISO 22000, a system of critical control points (HACCP) and legislative requirements and regulations. The work describes the characteristics of the above systems. The paper also documents the basic characteristics of the raw materials for beer production and application of the HACCP system in the brewing industry.
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Analysis of the international distribution chain for the chosen brewery
HOFBAUER, Jan
The objective of my thesis was to analyse a foreign distribution chain of the brewery Budějovický měšťanský pivovar a.s. which can be recognized as an actual theme for the reason of conection with positioning of export companies on the market situation after a strong impact of the financial crises and especially of the rapid change ot the CZK exchange rate. In these times every company must use its potential in the most effective way to keep or increase its viability. Teh main goal of my thesis was to review an actual state of the international distribution chain with the focus of the information and material flow among each parts of the international distribution of the beer. Other goal was to explore all possible breaking points and propose a solutions of the discovered issues and problems.
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