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Innovation of Services of Small Travel Agencies and Their Comparison
STEJSKALOVÁ, Eva
The goal of the bachelor thesis was the project of innovations leading to more effective work in the travel agency and to an enhancement of competitiveness of the agency on the market. Two travel agencies from Benešov were chosen and analysed. In the assessment of the situation in selected travel agencies interview and comparison of these two travel agencies were used. SWOT analysis and analysis of the number of sold tours were used to assess the situation. At the end it has been desribed the proposals for the improvement of the agencies situation.
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Analysis of the competitiveness of the choice firm.
BENADOVÁ, Veronika
The market position and competitiveness of company OSIVA BORŠOV, spol. s r.o. have been evaluated by means of strategic management´s methods and process. The internal and external background of this company have been analysed. There have been used these analyses: SWOT analysis, STEP analysis, Porter´s Model and Analysis of Competitors. Furthermore has been used the questionnaire inquiry. The market position of the company could be evaluated as highly satisfaing, due to the results of these analisys, in spite of the fact, that company must confront a very strong competition. So it´s very important to contemplate minor changes in the ring of competition and to contemplate and analyse competitors´s reaction. Some arrangements have been proposed to increase of competitiveness and prosperity of this company and by means of the SWOT analysis has been choosed strategy of the product´s developement as the most acceptable strategy, that consist in the modification of contemporary products and services.
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Effect estimation of organizational architecture production to enterprise competitiveness
ROUBÍČKOVÁ, Petra
The aim of diploma work with the topic {\clqq}Effect estimation of organizational architecture production to enterprise competitiveness`` was to suggest optimal organizational architecture for a chosen business subject. Organizational architecture is fundamental for every company which wants to be successful in both Czech and world markets. The introductory part of the diploma work contains of survey of theoretical knowledge from the sphere of organizational architecture. Basic source were books and magazines deal with modern trends in the sphere of organizational architecture and its regulation. In literature search are mentioned key cognisances and statements of well-known authors from the sphere of organizational architecture. The second part deals with detailed description and analysis of company ALPLA limited liability company Petrovice and its present organizational architecture. The main source of information were controlled talks with employees of company. Further the information was gathered from provided internal documents and from other intradepartmental documents, directions, statistical data, annual reports etc. In the conclusive part there are proposed certain steps pointing optimal organizational architecture of a chosen business subject and their positive economic impact upon an analysed company.
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The competitiveness of sport centres in České Budějovice
MOSEROVÁ, Barbora
The diploma thesis aims at the firms providing services, especially sport centres offering wide spectrum of sport services, relaxation and often mentioned wellness.The main goal of the diploma thesis was to appraise the competitiveness of sport centres in České Budějovice and give a survey of competitive background. To characterize sport realization in the region of South Bohemia and to recognize customers` requirements were the partial goals of the diploma thesis. To the achievement of the goals there were used the method of questionnaire research, SWOT analysis and Porter`s model method.The suitable arranged questionnaire has served the data describing competitinevess of particular sport centres. I have surveyed the information of the most popular and frequented sport centre. I have cooperated with this sportcentre and it was the basis of the above mentioned analysis.
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Analysis of Postal Services Within Postservis (Hybrid Mail)
MIKEŠOVÁ, Hana
The main objective of this work was to analyze the commercial services provided by Czech Post in the project Hybrid Mail and propose possible changes and improvements. Sub-goal was the mapping of customer satisfaction with the services provided in the press, assembly and dispatch of consignments and assessment of the competitive position of Czech Post in this market segment.
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Improve efficiency of project of e-shop
NOVOTNÁ, Renata
The objective of this thesis is to strengthen competitiveness of iProdukční s.r.o by means of application of marketing strategies and presentation of results on its adapted website. The company operates an interactive portal aukce.mimiweb.cz.
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Evaluation of the competitiveness of the company selected by the methods of strategic management
MORŤANIKOVÁ, Iveta
This diploma thesis deals with the evaluation of the competitiveness of selected company. I used strategic analysis to evaluate the position of the Family brewery Bernard in the market. I assessed the external environment by STEP analysis and Porter´s model and internal environment by analysis of results in functional areas. Questionannire survey is part of the analysis. SWOT analysis was used for overall assessment of the competitiveness. In the last part, there are the suggestions and recommendations for suitable strategy on the market.
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Analysis of contemporary state and suggestions for future development of chosen firm
TRČKOVÁ, Petra
The aim of my theses is an analysis of contemporary state of chosen firm and the comparison between contemporary requirements of customers and the capacity of this firm. As a result of this theses I suggest an improvement of management processes and organizational structure of the firm. These suggestions should lead to meeting customer´s needs and firm´s competitiveness.I have suggested 3 ways to solve the problems. Suggestion number 3 was the most suitable one, because it has resulted in an organizational structure as for the volume of orders on one side and the height of profits on the other.
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