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Internal environment of selected company and its evaluation
TŮMOVÁ, Lenka
In my graduation theses (it is a final project of engineering study at South Bohemia University, in field of commercial business) I focused on internal environment of the company called Centropen a.s. which is situated in Dačice. For evaluation of internal atmosphere I used a few different methods. One of them was the analysis of the results in particular functional fields, I mentioned Bostonian matrix shortly and SWOT analysis. As for an evaluation of functional fields I chose research and development, production, purchase, sale, marketing, human resources and financing. A separate chapter was given to marketing in which was made a questionnaire research, analyzing individual activity, which the company makes for own presentation in public. I focused on a concrete advertising campaign as well {--} The School Campaign. This campaign is every year the most extensive action which the Centropen company prepares together with fullservis advertising agency. Concerning evaluation of functional fields, as the weakest point showed up the field of human resources. The company doesn{\crq}t deal with searching and education new generation in this area at all even further education of current employees, nevertheless the significant part of workers higher and middle management are really close to retiring age. Marketing is able to keep up only thanks to an important help of the agency. Marketing on its own is able to cover just the area of propagation, not complete marketing. As for the SWOT analysis, where are mingled the diagnosis of the internal and external environment, I summarized competitive environment. It is more then clear, that competitive pressures increase and Centropen company, who{\crq}s still using success from previous years, a little bit fell asleep in fight with competition. The significant positive is a strong financial background without credit indebtedness, which helps to support power of the company.
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Strategic Analysis of an Enterprise
Dudincová, Jana ; Kovář, František (advisor) ; Tučková, Zuzana (referee)
In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
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The organisation and process management in the tourism company
POLÁKOVÁ, Lucie
The aim of the thesis is the evaluation of the organisation and process management of services in chosen company aimed for the tourism and suggestion of relevant changes of these services in favour of improvement of the prosperity and continuity of the business. Chosen company has been analysed between 2007 and 2008. The company has been analysed globally, in term of corporation finance, in term of marketing and engineering management and in term of external and internal environment of the company. Recommendations have been based on this analyses. These recommendations would improve method of operation of this company in term of long term objectives.
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Analysis of the internal environment of a selected company
TŮMOVÁ, Lenka
I focused on the internal environment of company Centropen. When exploring this area I utilised several methods. They included setting up of the Boston Matrix, an analysis of sources and competences according to functional areas and a SWOT analysis. In order to obtain complete data for SWOT analysis, which partially merges the diagnostics of an internal and external environment, I briefly referred to the Porter´s model and described the market characteristics.
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