|
|
Identity Background
Kleinerová, Zuzana ; Kleinerová, Klára (referee) ; Klodová, Lenka (advisor)
Diploma thesis Background identity is a series of events through which I am trying to find a harmony between the magic of art and life. I decided to initiate the situation, "performance" mediating an authentic, strong feelings. I tend to performance associated with life in the self-reflective approach. Based in my own performative practice in which the strength and authenticity is reflected primarily in the exchange of energy between the audience and the performer. I started to define an ideal conditions for performance to achieve this exchange, authentic experience and mutual perception of the situation within the relationship between "performer" and "spectator". In November 2015 I planned "authentic performances " series . The mutual forming of "performing" act I have anchored in the concept of identity, which is infinitely formed in relationships and the never-ending negotiation process. In the name of authenticity I am exposing myself within the anonymity of public space and waiting for the moment of identification. Waiting for concrete spectator who is already a part of me within a certain social role. Unexpected intervention into the everyday life of concrete person make the opportunity of authentic experience. Experience which is a part of his everyday life completes the action, giving the context. During the realization I got the opportunity to exhibit in the Palais de Tokyo. Aware of the significance of this opportunity for the development of my own artistic career I have decided to accepted it as a challenge. Although the terms of institution are utter contradiction of those conditions I had defined previously for authentic experience. In the name of authenticity and my principles I decided to be present in the role of spectator. To be invisible to this prestigious gallery. Be invisible to the artistic group Delta Total through which I had the opportunity to exhibit. To be inside and outside in the same time. The starting point of the last part is a necessity with the goal to get a master's degree. The necessity of outcome for jury can also betray my ideals of living authentic event. I should mediate all the experience of past events (to date 20th of April- thirty-three events) which happened in so many different places in the space of "Malá Amerika" in Brno...
|
|
|
The Role of the Narrative in Marketing of Culture Heritage
Neubauerová, Markéta ; Černá, Jitka (advisor) ; Tesařová, Michaela (referee)
This thesis deals with the role of the narrative in animation culture heritage. Its aim is to assess the effectiveness of the use of the narrative in the marketing of cultural monuments. The theoretical part describes the specifics of the art marketing and the culture product, focusing on the use of psychology and emotions in marketing and explains the theory of narratology and storytelling and its application for an animation of the narrative. The practical part includes a research and analysis of selected objects that use or do not use the story for self-promotion, and also investigates the marketing campaign of the CzechTourism Agency. Analysis of selected objects was personally accomplished by the author through the questionnaire survey. Based on the research probe, the thesis provides evidence of the narrative functionality in animation of the culture heritage and recommends convenient changes to existing marketing promotion.
|
|
| |
|
|
Storytelling as a tool in prevention of socio-pathologic phenomena
HRUŠKOVÁ, Hana
This Bachelor thesis focuses on the possibility of using storytelling as a tool in prevention of socio-pathologic phenomena. In the theoretical part are illustrated symptoms of socio-pathologic phenomena in the pre-school education. Futher it puts forward the theory of effective work with a story, aiming to bring the child an instruction and enjoyment. To sum up, the positive impacts of storytelling on the development of children skills are mentioned. In the second practical part of the thesis is elaborated a story itself with focus on the prevention of some socio-pathologic phenomena. The efficacity of the storytelling is verified by the observational method, which elicits the behaviour of individuals as well as of a group and through its results confirms or disproves of the defined hypotheses.
|
guest ::
