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Entry construction company on a new market
Šuster, Richard ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The bachelor’s thesis is focused on the proposal of the marketing strategy of the company Realstav Čachtice s.r.o., which concentrates on the realization of interior and exterior coating, thermal insulation systems, the surface finish of facades and screeding. The aim of the thesis is the proposal of the marketing strategy for the company’s entrance on the construction market in the Czech Republic based on the theoretical knowledge and the analysis of the current status.
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Financial Management of Building Order from the Aspect of Supplier
Duban, Ivan ; Ondrušková, Eva (referee) ; Hroníková, Marta (advisor)
The bachelor's thesis is focused on problems of financing, processing of extraction, and preparing and implementing an architectural order from the view of the provider. The main target of this bachelor´s thesis is to describe the variety of possibilities of how a provider can finance orders and show the difference between the real and the planned process of a financed order by use of a concrete example. The theoretical part deals with the terms which are required to understand the problem and its solving. The conclusion of the thesis includes a plan which would change the way of billing the order and its impact on financing and the profit of the order.
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Funding of a construction order by supplier
Kostolanská, Jana ; Špiroch, Michal (referee) ; Kocourková, Gabriela (advisor)
This bachelor’s thesis focuses on the specifics of acquisition, preparation and realization of a construction order by supplier. It deals with different types of orders, forms of funding and invoicing, individual parts of a Contract for work, forms of financial guarantees for a trouble-free realization of an order as well as a submission and assumption of product. The aim of the work is to analyse a realization of a specific order, form of funding and payments for a submitter and subcontractors. At the end of this bachelor’s thesis is an offer of suggestion for a possible change with a funding of an order and analysed its impingement on a total price.
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Marketing processes in the building industry
Kaláb, Jiří ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The subject of the Bachelor thesis "marketing processes in the construction industry" is the specification of the individual marketing processes in the field of construction and use them to solve a major weakness in concrete construction company and come up with proposals that would enhance its effectiveness in business.
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Using marketing analysis to assess the feasibility of building project
Skřepková, Magda ; Vítkova,, Eva (referee) ; Dohnal, Radek (advisor)
The main intention of this bachelor´s thesis is business marketing along the decision – making proces about biulding construction project.Marketing analysis sre very helpful in proces of planning in marketing field, it provides us the opportunity to know more about relations on markets considering other influences. According to this i can say that main goal of this bachelor´s thesis is analysis of market and marketing environment around the project BD Nad Rokoskou and making the decision if the project feasible on the end.
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Chosen aspects of marketing in builiding industry
Trsková, Adéla ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
The topic of this thesis is to describe chosen aspects of marketing in building industry. It should define some major features of marketing in building industry and its specifications in comparison with general marketing. The thesis describes building market, its segmentation, analysis and subjects which appear on it. Further it describes marketing and communications mix and marketing informational system used by building companies. In practical part the thesis speaks about the five biggest building companies in the Czech Republic and their economic and marketing situation and their biggest commissions. In the last part there is a concrete example of a state commission and its process and development -- the architectural tender for a new building of the national library, which should show, how different facts and aspects influence contracting on the national level.
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Výzkum účastníků trhu pro společnost Roman Báša-Mapei
Bášová, Kateřina ; Hrčková, Eva (advisor) ; Surynek, Alois (referee)
Práce je zaměřena na rozbor spokojenosti zákazníků a zhodnocení konkurenčního postavení stavební společnosti v oblasti péče o zákazníka. Cílem práce je vytipování slabých míst v oblasti péče o zákazníka, navržení možných způsobů, řešení, dále identifikace hlavních konkurentů společnosti a porovnání kvality komunikace a zákaznické péče jednotlivých firem.
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