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Emotional aspects of B2B branding
Alaverdyan, Zarzand ; Král, Petr (advisor) ; Cook, Gina (referee)
In today's world where it is becoming ever trickier to differentiate one product from another, it is even more significant to have the support of an influential brand. Obvious definitions of brand strategy are a foundation for successful management. Keeping in mind that the most ignored marketing opportunity in the Business to Business arena is the formation of a strong brand show the way to the requirement to have a clear basis for distinction. The significance of a categorization outside the B2B and B2C dichotomy is that it better explains the difficulty in the world of brands, as well as that it aids in perceiving the mutual dependence of different types of brands. It proves the extent at which brands in the shape of ingredient brands, corporate brands or mixed up B2C and B2B brand affecting the final end user and how that in its turn can have an influence on the starting point of the chain. While professionals are taught to make their managerial decisions based on a rational basis, professionals are human too and humans don't have the habit leave their emotions at elsewhere when they go to work.
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The influence of the Public Service Announcement on the People's Psyche
Gaivanovitch, Dasha ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
This bachelor thesis is about the conception of the public service announcement, about the influence of this type of advertising on the men's behavior and attitude in their everyday life. The aim of this thesis is to find out how deeply public service announcement influences the behavior of the people, to find out if this term is known in the society and to learn if it is effective. The theoretical part includes the definition of the term PSA (public service announcement), it's history, types and methods of influence and manipulation with the emotions of the people. The practical part includes the interpretation of the results of the empirical research according to the hypothesis mentioned in the theoretical part. Provides the informations if the theoretical and practical parts are in agreement.
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The Use of Emotions Fear in Social Marketing
Šenková, Simona ; Karlíček, Miroslav (advisor) ; Hrkal, Marek (referee)
The bachelor thesis "The Use of Emotions Fear in Social Marketing" is concerned with finding an appropriate degree of fear in social campaigns, which try to change attitudes and behavior. The theoretical part defines basic terminology of marketing communication, social psychology, and compares the feasibility study of the topic. In the practical part was conducted own research, which compared responses of participants of experiment on different intensities of fear. The results were compared not only between different intensities used fear, but were analyzed as well attitudes of women and men. The last part interprets the achieved outputs and suggests further practice in this area.
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Effect of Physical Exercises to Psychical Social Field of Clients from Seniors Houses.
PŮŽOVÁ, Tereza
Among other things, the health education works with physical exercise. Strengthening the health through exercising should therefore be an important part of the elder care. The main purpose of this bachelor thesis was to assess the impact of physical activities on the psychosocial well-being of elderly people in retirement homes. The survey focused on seniors with reduced mobility. To check their psychosocial health I used the POMS questionnaire and the questionnaire "The social health of the elderly.? After evaluating the research results I came to the conclusion that the intervention exercise unit has had a positive effect on the emotional state of the majority of the surveyed group of seniors. The results of this study has also testified that older people feel satisfied with their lives.
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Development of empathy like the aim of education and behavior
NOVÁČKOVÁ, Lenka
This final thesis introduces empathy like one of the target of education and learning. It defines the terms emotion and emotional intelligence. It gives information about the notion education in the free time ? its characteristic, targets and methods. It deals with possibilities of development of empathy during the education in the free time. It describes the targets of the education in preschool and school age. It deals with the historical development of the term, evolutional conditions to empathy and the connections with the moral cognizance in the chapter about empathy. It describes some of the factors that can develop the empathetic behaviour in the last chapter.
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"Experiencing of aggressive symptoms at people with dementia by the patients´ relatives{\crq}q"
KRZOKOVÁ, Silvie
I chose the given topic not only because I consider this issue to be important and serious, but also because the majority of lay family caregivers, taking care of people with dementia and meeting their signs of inappropriate behaviour including an aggression, experience predominantly negative emotions. In term of the caregivers it is important how they perceive their care for an aggressive member of the family, how they experience it and what are treatment effects and impacts on their psychological stress. In an introductory part of the thesis there is summarized a current knowledge on the given issue. I deal with a definition of the dementia in individual chapters, by its epidemiology, diagnostics and examination methods, by therapies of the dementia, its classification, stages of the dementia and its clinical symptoms. In the next chapter I describe aggressive behaviours at the dementia syndrome, in this context then I pay an attention to caregivers´ emotions, their experience and finally I deal with the caregivers´ role and potential risks and impacts on their increased psychological stress. The following chapters bring research results, whose aim was to find out, how relatives of the people with the dementia diagnosis experience the aggressive behaviour of their closest. I chose a quantitative research combining qualitative and quantitative methodologies in the thesis. To obtain the necessary data I used a method of the questioning; a technique of the data collection was an anonymous questionnaire, which was used to determine hypotheses. The acquired data were processed and evaluated in a graphic form and the defined hypotheses were verified by it. At the end of this thesis there were carried out a summary and an evaluation of the survey results.
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Tourism and recreation in selected area of Šumava mountains and its foothills
STODOLOVÁ, Veronika
The target of my bachelor work was the revaluating of the present state of tourism in the area Lipensko. On the basis of acquired secondary data from literature and Internet sources I assessed in this area diversified structure of the assumptions of tourism and uneven distribution of these assumptions. By the help of acquired primary data from questionnaire research I appraised structure of the present visitors and differences in visitor characteristics among groups of visitors. On the basis of executed research on supply and demand of tourism in the observed area I identified the themes appropriate to the optimization use this area of tourism and recreation.
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Finding of students´ motivation
KŮSOVÁ, Markéta
This disertation includes two parts. In the first part, terms that are frequently used in the subject of motivation at school, are specified. In the second part of this disertation the development and characteristics of the On-line motivation questionnaire by Boekaerts are introduced. We agree with Boekaerts that the best way, how to establish the feelings of students, is to give them familiar activities and ask them to give information about their cognitions and feelings during their work on the task. The studies support the conclusion that the On-line motivation questionnaire is an experience-sampling method that can reliably find out students´ cognitions and feelings in relation to specific learning task, without disturbing the student´s attention to the task. The On-line motivation questionnaire can open new ways how to study motivation in the classroom. This questionnaire can play a significant role in gaining information about the various reasons, why the students do not want to invest effort to the task in the classroom. The On-line motivation questionnaire can also provide information about the effects that influence the student´s feelings, their engagement in the task and wellbeing in the classroom. According to submission, the czech version of the On-line motivation questionnaire is ready for testing in our conditions
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Children{\crq}s Social Representation of Emotions and Violence
TURKOVÁ, Kristýna
The thesis deals with the preschool children{\crq}s representations of emotions and violence and compares education in standard kindergartens with Montessori kindergartens. The conditions of the origin of Montessori pedagogy clarified and the basic principles are compared with current knowledge of biology, psychology, pedagogy and sociology. The thesis introduces also the notion of social representations and two studies of preschool children{\crq}s social representations of emotions and violence. It gathers the knowledge if and how it is possible to modify these preschool children{\crq}s social representations. It focuses on the Montessori pedagogy as one of the possibilities of increasing the presence and quality of these social representations.
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We develop Emotional Intelligence of a Child at Pre-school Age
SOUKUPOVÁ, Yvona
Topic of bachelor thesis deals with the development of emotional intelligence of preschool children. The theoretical part focuses on explanation of notion emotional intelligence and on introduction to some authors of well-known publications that are linked to this subject. The practical part points out possibilities of working with children, specifically on the development of emotional intelligence of preschool children within the realization of project. In the conclusion of bachelor thesis are mentioned the results of observation including graphic elaboration.
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