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Corporate culture of chosen organization
BÁRTOVÁ, Hana
The goal of this final thesis is to develop a methodology to diagnose the corporate culture and to verify it in a selected company in order to propose a management program to change the corporate culture. The object of this research is MS KART s.r.o. company. 22 respondents were examined. Theoretical information about the Corporate culture is summed up in the first part of this thesis followed by the description of the company and its history. To understand the corporate culture I have used the questionnaire research. The questionnaire was composed out of 28 questions. Each question is processed into a chart followed by results. On the basis of the results of research, the corporate culture seems to be relatively intense. Nevertheless, I would recommend to intensify acquaintance of workers about current events of the firm, to improve communication between production departments, to remind employees the positive approach of company to their suggestions, ideas, thoughts and to maintain personal development of employees.
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Development selected locality in the territory of Tábor for recreation and travel movement
REŠLOVÁ, Martina
The main target of the thesis was to analyse the area of forest park Pintovka. After the analysis of this area a questionnaire survey was made there. The main target of this survey was to find out if there is visitors need or a wish to make a new nature trail. The survey was also a datum for a suggestion of utizilation of the area and for a suggestion of nature trail. This stands have to approach fauna, flora and attractions in the area to the visitors.
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Using the tools of PR in the educational and training institutions
HAJSKÝ, Ondřej
The primary objective of this work was to introduce readers to the basic terminology in the field of Public relations and outline their ties to marketing communication. The practical part is focused (by using the results of a questionnaire survey and interview school management) determination of tools used in PR and their effectiveness, potential communication channels and factors that influence students'decisions on the selection of the following schools. After reading this thesis, the reader should have also an idea of how to evaluate the satisfaction of customers (in this case the students).
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The Establishment and Management of a Small Enterprise
HRNČÍŘOVÁ, Jarmila
This thesis is focused on the development of a business plan, which describes all of the essential internal and external factors related to the establishment of a new company. The business plan includes a questionnaire used in conducting a preliminary marketing survey, focused on potential customers and their requirements, in terms of the services sought after in the given field of business. This thesis should serve as an instruction manual for the establishment and management of the small company of Miroslav Malý, who is planning to start a business in website creation, web-design, and related services.
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Milieu of the small municipalities in term of their powers
Klusáček, Petr
The contribution is dealing with issue of the small municipalities and their powers on the territory of the Czech Republic. The geographical analysis of the issue brings theoretical and methodological introduction (including definition of the small municipalities), evaluation of the differences between regions and more detailed characteristics of the situation in three selected regions (South Moravian Region, Vysočina Region, Hradec Králové Region), where was realized the questionnaire survey with some mayors of the small municipalities in August and in September 2007.
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Percepce reformy územní veřejné správy na území České republiky z pohledu starostů obcí
Klusáček, Petr
The paper is dealing with the perception of the current territorial public administration reform in the Czech Republic by mayors. The results of the questionnaire survey from June 2006 are based on opinions from 322 Czech mayors. The questionnaire was especially focused on perception of the reform and its results among Czech mayors – whether they believe that the current territorial public administration reform has fulfilled its main objectives (especially: bringing the execution of the public administration near to the residents, decreasing the number of the officials in the sphere of the public administration) or not. The results of the survey show that the majority of mayors perceive the reform negatively – the main objectives of the reform were not fulfilled according to their opinions.
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Application of product placement in Czech area
Sedněvová, Šárka ; Karlíček, Miroslav (advisor) ; Kůta, Petr (referee)
Product placement as a means of marketing communication is becoming more and more important. This bachelor thesis explains the term product placement, qualifies its legislative framework, states particular forms and mentions examples of product placement in Czech films. The main aim of the thesis is to find out how Czech audience deals with product placement. The fulfillment of this aim is realized via questionnaire survey.
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