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Analysis of the internal and external Gazprom's environment
Syraeva, Alfiya ; Velinov, Emil (advisor) ; Ananiev, Vasko (referee)
The subject of the bachelor work is gas giant Gazprom. The aim of the work is to improve the analysis of the internal and external environment of the company's management. Gazprom sees its mission in a safe, efficient and balanced supply of natural gas and other energy resources and their products. The strategic goal is to establish Gazprom as a leader among global energy companies by market diversification, security of supply, increase efficiency, the use of scientific and technological capacity. This work consists of an introduction, practical part, conclusion and bibliography. In the first chapter we studied the theoretical aspects of the analysis of external and internal environment of the company. The second Section is devoted to analysis of the external and internal environment of the company Gazprom. In the third chapter, develop recommendations for improving the analysis of the external and internal environment management organization.
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SWOT analysis of non profit organization
Borsuková, Lucia ; Vávrová, Hana (advisor) ; Fialová, Karolína (referee)
The aim of this thesis is to provide a SWOT analysis of the Via Foundation through which is detected potential opportunities and threats for the organization and its current strengths and weaknesses. The theoretical part explains the basic concepts, theoretical knowledge and the process itself concerning the creation of a SWOT analysis. The described methods are then used in the practical part on the example of the Via Foundation. To identify potential opportunities and threats from the external environment is used PEST analysis supported by time series analysis. For discovering potential of the organization in terms of strengths and weaknesses is used the evaluation of selected parameters of the organization as compared to the analogous organizations. In conclusion, the thesis summarizes important information obtained by this analysis and there are proposed recommendations for the organization.
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Strategic analysis of Rodinný pivovar Bernard a. s.
Hrabáková, Monika ; Mikovcová, Hana (advisor) ; Krause, Josef (referee)
The main goal of this diploma thesis is the implementation of the strategic analysis of Rodinný pivovar Bernard a. s. The thesis is divided into four parts: introduction, theory, practice and conclusion. The theoretical section deals with definition of key words like mission, vision, strategy and strategic management. It also explains the methods of the strategic analysis which are applied in the following practical section. The practical section of the thesis consists of internal and external environment analysis. The external environment analysis addresses identification of the market, competitors and other external influences. The analysis of the internal environment includes exploring and evaluation of the company's resources and its competences. All findings are summarized at the end of the thesis in a SWOT analysis. Concrete recommendations for the future are presented based on the SWOT analysis.
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Uncovering opportunities and threats for the selected company
KUTHEILOVÁ, Adéla
The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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Analysis of internal and external environment of a selected company
OMAR, Josef
The main aim of this thesis is to evaluate the present situation of a company via selected analysis of internal and external environment. Based on these analysis the best strategy and measures are recommended. These recommendations should improve market position of selected company. In theoretical part are mentioned theoretical information about performed analysis of internal and external environment. In the practical part are these analysis used in UNICODE M&D company.
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Internal environment analysis of a particular company
MARUŠKA, Karel
The aim of my thesis was to characterize and analyze chosen aspects of the internal environment of a particular company with an emphasis on financial analysis and to propose possible changes. Fronius Czech Republic Ltd. seeks to further expand its branches. Another branch has been opened in Ostrava. This branch started its operations officially on the 19th May 2011. A positive fact is that all managers of Fronius Czech Republic s.r.o. completed the Management Skills course. The main objective of thematic workshops was to put what managers routinely used in practice, into a broader framework and to show them other perspectives on the manager?s work. Another positive fact is that the Czech branch was the first sales subsidiary in the Fronius group which received ISO 9001:2008 certification, which verifies the quality of management system by the International Organisation for Standarisation (ISO). My thesis contains an analysis of absolute indicators, analysis of financial ratios, calculation of bankruptcy and creditworthy models, product range and services offered characterization, human resources management and SWOT analysis. In the field of financial analysis, the company achieved very good results both in the ratios and in evaluating bankruptcy and creditworthy models. The results were affected by a sharp decline in profit in 2009. I consider the evaluation of financial analysis along with a creditworthy and bankruptcy models in Fronius Company as the main contribution. The analysis in this scope has never been done before in the company. Another benefit is the formulation of a SWOT analysis, especially awareness of weaknesses and threats and the proposition of possible changes for future development.
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A SWOT analysis applied to the selected company
LETOVSKÁ, Pavla
The aim of this bachelor thesis was to assess the environment of selected company and then apply the SWOT analysis. A MONTZA company, construction enterpriser, was chosen for this work. This company was founded in 1992 with domicile in České Budějovice city in South Bohemia. A SWOT analysis is a strategy planning method for evaluation of Strengths, Weaknesses, Opportunities, and Threats influencing the company. However, other methods were used to recognize the company´s environment. The fundamental method for the environment analysis was the STEP analysis. This analysis identifies the social, technological, economic and political influence on the company. An Analysis of results in particular functional areas was used for recognition of the company´s internal environment. This method analyzes the area of production, finances, marketing, management level, human resources and finally the research and development. An Analysis of cliques, which allows identification of particular cliques affecting the company, was used too. These steps were used for definition of the factors for SWOT analysis. A strategy for the company´s governing was defined according to comparison of these factors. This strategy shows what steps the company should do in the future. The most appropriate strategy was the Confrontation strategy, which consists in employing the strong points of the company for averting the threats.
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Inside the firm and its evaluation
ŠVAMBERK, David
The aim of the thesis is to evaluate the current situation, the company selected through analysis of selected internal environment. Based on the findings and subsequent design of optimal strategies for the company to improve its strengths and eliminate weaknesses. The internal business environment was evaluated by analyzing the various functional areas. The analysis in individual functional areas include marketing, human resources management and financial analysis. Further, the SWOT analysis, which were determined by the strengths and weaknesses and the opportunities and threats. After processing all analyzes and controlled on the basis of an interview with a representative of an economic enterprise, proposing a strategy for possible further development of the company.
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