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Business Plan for Expansion of the Enterprice
Zajícová, Ivana ; Ing.Petr Krátký (referee) ; Mandelík, Petr (advisor)
The theme of this thesis is to define of the enterprise‘s business aim and apply it to concrete business plan. The first part of this thesis concludes an entry to the sector of small and middle-sized enterprises; there are definitions of specific attributes of these enterprises, their advantages and disadvantages, and their importance for an economy. In next part of thesis influences affected enterprise are analysed. Thesis includes proposal for development of the company based on specific advantages and suppresed the most significant threats. Final part of thesis contents processing of business plan for established small-sized enterprice.
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Development of Business Activities of Company Rajnošek s.r.o.
Budínková, Jitka ; Hadová, Veronika (referee) ; Šimberová, Iveta (advisor)
Master’s thesis is focused on business development of the Rajnošek s. r. o. company. This thesis is divided into four parts. At the beginning there is a description of the problem and there is also introduced the main aim of this thesis and related aims. The next part includes theoretical statements on which the practical part is based on. The practical part deals with issue of the basic information about chosen company and its analysis of current status. At the final part of this thesis are presented the proposals which should guarantee new customers and reduce the seasonal risks.
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Analysis of the Selected Firm
Vaňková, Jitka ; Ing.František Janáč (referee) ; Hanušová, Helena (advisor)
This Master‘s Thesis is focused on the analysis of the company Kovolit. It is a joint-stock company, which is engaged in industrial production - smithery, foundry. The aim of my thesis is to analyze a company and propose appropriate solutions to improve the situation. Among the analysis include: internal and external environment, Porter's model, fundamental and financial analysis. Lastly, the SWOT analysis. Before practical part is the theoretical section, witch includes the characteristics of these analysis. The outcomes are proposals to improve the efficiency, effectiveness and financial situation.
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Analysis of the Selected Company
Zezulová, Lucie ; Pleva, Jan (referee) ; Hanušová, Helena (advisor)
The aim of this thesis is to evaluate conditions of the selected company by means of analyses of the internal and external environments, including the SLEPTE macroeconomic environment analysis, Porter's Five Forces Analysis, the fundamental analysis and SWOT analysis for a selected period. The execution of the analysis is preceded by a theoretical part, which includes an explanation of the principles of the analyses. The result of these parts is an implementation of executed analyses, information about specific conditions of the company and a suggestion of recommendations, which would improve the efficiency of the company.
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Natural Gas Market in the Czech Republic - Retail Trade Segment and its Effective and Acquisition Channels
Polívka, Rostislav ; Grmolenská, Eva (referee) ; Chlebovský, Vít (advisor)
The topic of the final thesis is a marketing analysis of the situation on the natural gas market in the Czech Republic, retail trade segment, including the development since its liberalization by the present time and future perspectives. Based on a market analysis an optimized model of company’s marketing strategy is developed, as opposed to its current marketing strategy. The optimized model focuses primarily on effectivization of acquisition channels of direct sale and aims at widening the customer portfolio, i.e. taking up a bigger market share and better utilization of the company’s dispositions.
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Bussines Plan
Skovajsa, Adam ; Svačinová, Pavla (referee) ; Hanušová, Helena (advisor)
This Master’s thesis deals with making a business plan for estabilishing a new wellness centre. In the first part I focus on a theory and structure of a business plan. The second part will be concerned with the analysis of the current situation. From this analysis the concrete business plan will be made as a main output of the thesis.
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