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E-marketing in Slovak and Czech theatres
Kánová, Mária ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
KÁNOVÁ, Mária: E-marketing in Slovak and Czech theatres [Master`s thesis] ?
Academy of performing arts in Prague, Theatre faculty. Theatre production ? Tutor of
the thesis: Mgr. Vlastimil Ježek
The submitted master `s thesis deals with marketing on Internet and its use in the
theater environment. It describes the relationship between marketing and internet,
the content, the role and the definition of e-marketing and particularities of marketing
in the theatres. The main part is focused on detailed analysis of internet tools, it
brings examples of their possible use in the theaters. It maps the current state of e-
marketing in Czech and Slovak theatres and it points out opportunities for the future.
Thesis can be used as theoretical base for developing internet marketing strategies.
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The Czech Postmodern Theatre and Works of Jiří Havelka
Kubák, Ivo Kristián ; MAKONJ, Karel (advisor) ; CÍSAŘ, Jan (referee)
The thesis is in its first part focused to describe the current generation of directors, who started official creative careers after 1989. It locates three basic lines of staging procedures and in the second part aims on five directors of this generation, which currently teaches in the Department of Alternative and Puppet Theatre of The Theatre Faculty of the Academy of Performing Arts in Prague: Petra Tejnorová, Jiří Adámek, Martin Kukučka, Lukáš Trpišovský a Jiří Havelka. The latter is devoted to detail in the third part, which is based on available ctitic reflections of Havelka's work and tries to figure out how is this work received by critics and the public. Attachment contains complete list of Havelka scenical works.
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Versions of the legend about Oldřich and Božena in Czech chronicles
STEJSKALOVÁ, Jana
The objective of the thesis is to compare the various forms of rumors about Oldřich and Božena in selected Czech chronicles. The primary focus is the transformation of the legend in the Kosmas Chronicle, the so-called Dalimil Chronicle, and the popular Czech Chronicle of Václav Hájek of Libočany. We will also try to further highlight certain themes in relation to the given community and the culturally historical environment. Finally, we will compare the individual data from the rumors with documented historical facts, and we will also highlight speculations that arose around the rumors.
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Rebranding of the Czech Republic
Čejpová, Ilona ; Mikeš, Jiří (advisor) ; Valentová, Jana (referee)
Czech Tourist Authority, CzechTourism, decided in 2011 to start a longterm process of destination brand rebranding.The aim of this thesis is to evaluate and analyze the effectiveness of the activities carried out so far in all steps.The thesis is divided into several parts, the first part concentrates on brand and image of the country, the second part is focused on corporate identity, the content of the third chapter is a theory about rebranding. Practical part contains a sum of activities and events throughout the history of the country affected the brand as well as the reasons for the rebranding and problem areas. In conclusion various steps of CzechTourism and designs of visual identity are evaluated and analyzed and a few next steps are recommended.
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Is Jiří Dvořák More Employable than Demeter Lakatoš?
Marek, Tomáš ; Houdek, Petr (advisor) ; Koblovský, Petr (referee)
Thesis presents experimental evidence for statistical discrimination on Czech labour market. The first research is based on sending false curriculums vitae with both typically Romany and typically Czech names. It has been written to 256 work announcements and more than 60 % answers were received. The discrimination of Romany people has been proved in more than a half of the cases. The second research, in the form of a questionnaire, was targeted on employers and people who offer jobs. More than 95 % of respondents think that Romany nationality plays an important role for an applicant. Almost two thirds are convinced of discrimination on the Czech labour market and 11% confessed themselves to discrimination. Research also elaborates the causes of the discrimination. The respondents see the reasons in insufficient education of Romany people, their lack of persistence when looking for a job and statistical discrimination of Romany minority.
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