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The wedding of Adam II. of Hradec and Catharine of Montfort
ŘÍHOVÁ, Jana
This thesis deals with the wedding of Adam II. of Hradec and Catharine of Montfort. In a connection with the wedding strategies in the early modern period, this thesis explains the choice of a bride which was very crucial in the aristocratic environment not only for the married couple but also for their wide social surrounding. Then this thesis focuses on the whole ritual of wedding celebration from the courtship to the bride's arrival to the castle in Jindřichův Hradec in 1574. The nobleman's need to represent his noble estate is reflected in this celebration and Adam II. spent a huge amount of money on this wedding even though his domain was highly in debt. The thesis also analyses the wedding poems written in honour of the married couple by humanistic poets. Latin poetry refers to the nobility and ancient origin of the noblemen of Jindřichův Hradec and emphasizes the continuation of the generation which could be achieved only by the posterity. The marriage is observed in a political and religious context of the period because it is closely related to the noblemen of Jindřichův Hradec who had numerous links to the House of Habsburg and also to the following religious development in Jindřichův Hradec, which were catholic thanks to the influence of Catherine of Montfort.
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Business Plan for the Establishment of a Wedding Salon
Čapková, Martina ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with establishment of a real business plan for services. Specially for services of wedding salon. Business plan contains all the important criteria for the establishment this kind of business. Business plan is based on results detected by market analysis and competition. The thesis also includes marketing and trade plan, specification of services and potential customers. An important part is financial plan providing information about possible development.
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Podnikatelský plán
Bekesheva, Karina ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
This Bachelor`s thesis is a business plan of the event agency. It consists of two parts: theoretical and practical. Theoretical part is based on theory from books and other re-sources. In theoretical part there are some definitions about entrepreneurship, business plan and some strategic analyses tools. In addition, it includes the history of entrepre-neurship in Kazakhstan. Practical part is focused on creation the business plan. It in-volves some external and internal analyses, marketing strategy and financial plan. Based on this business plan it should be evaluate if the business is profitable or not.
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Chování spotřebitelů při organizaci svatby a marketingová doporučení pro subjekty působící v tomto odvětví
Velecká, Veronika
This diploma thesis deals with consumer behavior on the market with wedding, wedding planning in the Czech Republic. It focuses on identification of factors which influence consumers and describes this problem. Especially it focuses on ways of search suppliers and purchases. After that we can recommend an effective way of propagation. The main source for analysis of consumer behaviour was a questionnaire survey conducted on sample of 331 respondents. The quantitative survey was supplemented with in-depth interviews (n = 20). The survey results allowed to formulate recommendations on market with wedding and wedding planning.
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Návrh strategie budoucího rozvoje podniku
Němcová, Soňa
NĚMCOVÁ, S. Draft strategy for the future development of the company. Diploma thesis. Brno, 2014. This thesis describes the design strategy for the future development of Re-starant U Němců. The main objective is to analyze the activity of the company compared to its other competitors, considering the opportunities, threats, strengths and weaknesses and propose a strategy for the future development of the company in the ceremony, which is currently considering the best options remain on the market and increase sales. The work is focused on a more detailed examination of the potential in organizing weddings in the chosen company. The thesis is carried out a survey of potential customers, which is required to determine which factors influence the selection of place for wedding. According to the methodology used, it was found that the proposed strategy in holding festive events, especially in the organization of weddings has the potential to increase the company's competitiveness.
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Russian Wedding Traditions
HAFIJČUKOVÁ, Ivana
Bachelor thesis gives an insight into this exciting area of Russian culture, and to such an important time of life, such as marriage. It deals with Russian wedding traditions, rituals and customs, both at present and in the past. It focuses on the period up to the wedding (meeting, courtship, engagement), pre-wedding preparations and the wedding day from morning to the wedding night. With my bachelor thesis we will also look at different wedding customs of different nations living on the territory of the Russian Federation, which are for western world often unusual, even shocking. Also, this work examines and compares the wedding traditions of several other Slavic nations, including the Czech nation. The work is complemented by image attachments, photos and maps.
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Impact of unmarried cohabitation on their child from the kindergarten teacher's point of view
OKAPALOVÁ, Martina
Bachelor thesis aims to determine the impact of unmarried cohabitation on a child from the viewpoint of kindergarten teachers. The second aim is to determine how children themselves perceive that their parents are married or in a marriage "without papers". The thesis consists of two parts, theoretical and practical. The theoretical part deals with unmarried cohabitation, marriage, child and family needs. The practical part presents the results of a qualitative survey, which is made in form of interviews. The main research question is: How do kindergarten teachers perceive the impact of unmarried cohabitation on a child, whether and how unmarried cohabitation manifests on a child in kindergarten? The research group consists of kindergarten teachers. The second research group consists of children of mixed-age classes. Using the method of group interview shows, what wedding means to them, whether and how they perceive differences connected with the surname. The research showed that preschool children, from the perspective of the teachers, do not perceive at all, whether their parents are married or unmarried. The important thing for them is that parents are together and behave lovingly to each other, as well as for them alone. This opinion was confirmed by interviews with children.
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Ceremonial entry of Amalie Villemin Brunswick-Lüneburg to Vienna in year 1699
LEE STOLIČKA, Ondřej
Presented bachelor thesis deals with ceremonial entry of Amalie Villemin Brunswick-Lüneburg to Vienna on the 24th February 1699 that took place on the occasion of her marriage with roman king Joseph I. Mainly it focuses on reconstruction of course of ceremonial entry. Subject of interest is interpretation of abundant symbolic message that author deals with chronological order. Doesn´t stay out of attention pompous baroque firework which took place during subsequent wedding celebrations. In the first chapter, author deals with choice of future wife of roman king Joseph I. from the viewpoint of Elector of Hanover Ernest Augustus. Next chapter is engages in wedding on behalf in Modena. Second chapter deals with reconstruction of journey of Amalie Villemin Brunswick-Lüneburg from Modena to Vienna. This thesis also attempts to uncover separate symbolic elements during journey and following entry to Vienna. Mainly they were formed by motives from antique mythology and scenes of Christian doctrin.
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Buyer decision process in the wedding market
Trávníčková, Vendula ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The diploma thesis inquires into the consumer behavior in the market of wedding services and its aim is to identify and analyze the buyer decision process. The theoretical part inquires into the characteristics of consumer behavior. The practical part describes the wedding market. Next main part is based on the results of marketing research, which took the form of a questionnaire survey. The results are analyzed and presented in detail. The conclusion outlines the marketing recommendations for vendors operating in this market.
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The wedding of Adam of Schwarzenberg and Margareta of Pallant in 1613
MICHŇOVÁ, Nikola
The central topic of the presented bachelor theses is the wedding of Adam of Schwarzenberg and Margareta of Pallant. The main attention has been paid to the wedding celebration crowned with a magnificent feast as an important means of representation of the newly wedded couple. The main aim of the theses was to reconstruct the wedding celebration and to interpret its symbolic significance. The these also focus on the catering for the wedding, the equipment and decoration of the banquetting halls as well as of the kitchen area and on the variety of the meals that appeared on the wedding menu. Furthermore, the theses pay attention to the servants and kitchen staff who were involved in the preparation and in the whole process of the celebration as were as to the noble guests who also took part in the wedding. The presence of such guests played an important role in the self-presentation of the newly wedded couple as it expressed its social status in the similar way as the wedding feast. The material culture of the wedding celebration as well as the composition of the wedding menu crowned with an impressive wedding cake had their symbolic significance that reflected the ways of thinking and the values and beliefs of the early modern society.
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