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Competition in Broadcasting in the Czech Republic
Průchová, Veronika ; Stará, Dana (advisor) ; Čermák, Jiří (referee)
Bachelor thesis discusses the Broadcasting in Czech Republic. It focuses primarily on the Prague region, which shows the development of audience in the period of four years. It deals mainly with private broadcasters for which it is the most important advertising. It's a radio station, one of the few ways to make a profit, and thus operate alone broadcast or maintain the smooth running of the station. Therefore, a particular sample was selected Prague radio station, which will be shown, which uses the funds to increase the competitiveness and impressions of the whole organizational structure.
The work is divided into chapters and subchapters. The first chapter concerns the distribution of radio in the Czech Republic, the origins and history of the radio and the legal concept of broadcasting. Other chapters are already devoted to the practical part. First, there is a summary of all radio stations in the Czech Republic. Subsequently it follows the development of audience and the final chapter focuses on a particular radio station. The last chapter is a summary of the research. For audience development was used publicly available data, which displays all the radio stations, and for the analysis of a particular station was used primarily personal interviews with employees of the radio station
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The Firm in a Competitive Environment
Houšková, Eliška ; Šrédl, Karel (advisor) ; Kopecká, Lenka (referee)
This Thesis Deals with the Position of a Company within a Competitive Environment. The Theoretical Part of the Thesis Is Devoted to the Main Concepts that Appear within the Work Including the Various Types of Competitors and the General Objectives of a Company. The Work Analyses the Factors which Affect the Efficiency of a Company and Its Competitiveness within the Market. It Further Describes Selected Ways of Analysing the Internal and External Corporate Environment. In the Practical Part of the Thesis an Analysis of the Company PayU Czech Republic s.r.o. the Operator of the Internet Payment Gateway PayU Is Carried out. The Current Situation of the Company Is Evaluated in Light of the Development of the Market in which It Operates in Comparison to the Main Competitors and in Terms of Its Internal and External Surroundings. The Analyses of the Company are Carried out on the Basis of the Procedure Described within the Theoretical Part of the Thesis. The Data Obtained Are Used in order to Assess the Company´s Competitiveness and in order to Draft Subsequent Proposals for Strengthening of the Company´s Position within the Competitive Environment.
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Change and integration management in the german mechanical engineering industry
Fuchs, Christian
The main objective of the dissertation was to create a model for change and integration management for small and medium-sized en-terprises (SMEs). The priliminary form of the model was intended to be based on the survey of the relevant literature. Then the model should be tested empirically and further adjusted to well suit the field of application. The model should be of use to make managers understand what the reasons for change and integration processes might be and what the determinants regarding management and behaviour were in a limited sector of organisations in situations of change and integration. The literature survey allowed to gather enough information about the complex relations between strategy, psychological and social determinants in organisations that it was possible to develop the model in a demonstrative and obvious way. It shall show the managers in praxis at a glance how the process is built up, what is envolved, what has to be expected and what the drive mechanism would be. The model reaches in consecutive steps from the change in business environment to a change (adjustment) in strategy, from there to a change or integration process and after its completion to an evaluation of performance. The results of the online survey I showed significant correlation be-tween three sets of evidence, confirming that whenever a particular change project was set up, good experiences were made. Enterprises with charismatic leaders having visions show better economic re-sults than other ones. Also profit and staff satisfaction are better when managers dispose of an substantiated theoretical background. The lateral comparison of survey II between two enterprises with similar characteristics regarding size and structure showed signifi-cant correlation in the results. The association was however stronger between the acquiring enterprises than between the acquired enterprise units. Despite the small size of the samples it could expected to find similar results in the population of the surveys. The question of the development of an integration over time could not be answered to ones full satisfaction, since the longitudinal sur-vey did not show any significant development. This evidence could however have been different if the second run of the panel survey would have been executed much shorter after the acquisition.
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Marketing Tools Increasing the Company’s Competitive Strength
Hrbatová, Jana ; Kuráňová, Jana (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with the evaluation of the competitiveness of the FiberTech, s.r.o. company being in the B2B market in telecommunications activities. Analyzing the current state of the company in a competitive environment is supported by macroeconomic and microeconomic aspects. Based on the survey measures to strengthen the company's competitiveness and strengthen our position are proposed.
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Development of Competitiveness of Company
Thérová, Nikola ; Kurečka, Luděk (referee) ; Zich, Robert (advisor)
Presented master's thesis titled Development of company's competitiveness concerns company Mitas a.s. in particular SBU VELO. Introduced proposals as a result of deep investigation and analysis are base for detailed SWOT analysis. These proposals were set in order to strengthen not only competitiveness of SBU VELO but also of company Mitas itself.
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Development of Competitiveness of Company
Cundová, Kateřina ; Konečný, Marek (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.
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Analysis of Competitive Situation in Education in the Automotive Industry
Loučková, Marie ; Hajdíková, Taťána (advisor) ; Krejčová, Iva (referee)
The aim of this thesis is to determine the best training organizations, which are providing services in education with a focus on the automotive industry method and suggest improvements of the services provided, using the selected methods. In assessing the competitive situation in the education market, the thesis deals with the evaluation of offers training and education company focusing on the needs of clients in the automotive industry and evaluating the satisfaction of the companies working in the automotive industry with offer, quality and availability of educational services. Further, the thesis deals with suggestions for possible improvements provided training services to the automotive industry.
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