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Managerial Communication In a Selected Institution
ZASADILOVÁ, Kristýna
Communication is part of our daily lives. Nowadays we can't exist without communication. It forms our relationship with other people. A good manager knows how important communication is for him and for the whole company. Communication affects other processes in the company, such as performance and employee motivation. Therefore we should try to improve it or at least to maintain it at a satisfactory level. In the theoretical part of this bachelor thesis there are explained communication itself and the related basic concepts of communication, kinds and types of communication, communication process, managerial communication, internal communication, communication styles, communication barriers etc. on the basis of literature data. The practical part of the thesis deals with the individual components of managerial communication in the chosen company. For this part I chose the joint-stock company Madeta in Řípec. The aim of my thesis is to evaluate the communication of a manager in this company and to suggest changes to improve the current state of communication. I used the form of a structured interview to define the current situation of communication in this company. I interviewed the director of the production plant in Řípec, Mr. Josef Pánek. The meetings took place in the director's office in the company and in a friendly and relaxed atmosphere. After a few meetings with the director, I decided that there are no serious obstacles in the communication within the company. Nevertheless, I suggested some changes to improve the current state of external and internal communication. These changes will be helpful to improve workplace relations as well as for better comprehension of employees and customers.
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Point of sale as one of the crucial factors of purchase
Pohančeniková, Dagmar ; Průša, Přemysl (advisor) ; Jakešová, Patricia (referee)
This bachelor thesis has the aim to analyse in store activities of hypermarket Albert while closely focusing on POP materials and shopper atmosphere. Theoretical part explains the term as in-store communication, shopper marketing and sense marketing. Here we can find closely described POP materials used in retail units according to the individual types. In practical part we can find thorough analysis of chosen retail unit according to selected criteria in the practical part. At the end I provide evaulation with proposal for the improvements.
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Evaluation of the Financial Situation of the VODÁRENSKÁ AKCIOVÁ SPOLEČNOST, a. s. Company and Proposals for its Improvement
Lachout, Jan ; Štika, Zbyněk (referee) ; Polák, Josef (advisor)
This thesis deals with the financial evaluation of VODÁRENSKÁ AKCIOVÁ SPOLEČNOST, a.s. the period 2005 - 2009. The main sources of information, from which I build, the data from financial statements, namely a balance sheet, profit and loss statements. I divided the theoretical part, which I will describe the theoretical background that is needed to correctly assess their financial situation. In the practical part, the findings are to be used on data processing companies and financial analysis. The weaknesses of these proposals to improve the financial situation of the company.
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Návrh komunikační strategie Kraje Vysočina
Ryšavá, Jitka
The topic of the presented diploma thesis is "Communication Strategy Pro-posal for the Vysočina Region". The theoretical part of the thesis focuses on ex-plaining the general aspects of communication in public administration and on communication tools used when communicating with the public. The beginning of the analytical part contains general requirements on creating a communication strategy for a region; this general outline of a communication strategy is then applied to the Vysočina Region. Its application itself is preceded by an initial analysis of the current state of communication in the region supplemented with segmentation of target groups. The thesis also contains a quantitative survey examining, among other things, satisfaction of citizens with communication of the Regional Authority of the Vysočina Region, intensity of use of the individual communication means in the region, and preferences considering the content of the communication. The thesis contains proposals to improve the quality of the present communication means of the Vysočina Region and proposals for communication means not yet being used in the region. The end chapter of the analytical part of the thesis contains generally accepted recommendations for communication of regions with the public.
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Návrhy a realizace dřevostaveb
Šrámková, Olga
The aim of the thesis was to design a two-storeywooden structure family house without a cellar, intended for a family of five. Based on a comprehensive overview of construction systems, a system for modern massive wooden structures from the NOVATOP system was selected. The drawings and the production documentation is also included. This thesis deals not only with technical documentation, but also with the current trends in wooden structure construction systems and their comparison. It also contains a complete overview of the current choice of options of thermal insulation, both synthetic and natural, which forms an integral part of each wooden structure. The thesis presents detailed descriptions of individual arrangements of the family house construction. It also describes the assembly process, including the construction schedule.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Svozilová, Petra ; Zedníček, Pavel (referee) ; Bartoš, Vojtěch (advisor)
This bachelor´s thesis evaluates the financial situation of KONICA MINOLTA BUSINESS SOLUTIONS CZECH, spol. s r.o. in the years 2004-2006 from the point of view of the strategic and financial analysis. The strategic analysis has been carried out using the SWOT analysis and Porter´s Five Forces Framework. Financial analysis has been undertaken by using information obtained from company´s accounting statements. The recommended measures leading to improvement of company´s currant situation are based results of both analyses.
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Artistic objects in interior
SVOBODOVÁ, Dana
Theoretical part of this diploma thesis sums up a wide theme of placing artistic objects in interior and exterior. Ideas like enviroment creating, atmosphere, space, construction, psychological aspects of architecture are mentioned. Basical tendences of placing the artistic objects and their function are defined. Some exaples of placing the artistic objects in architecture are named. In practical part of this thesis are worked up concepts for placing a concrete artistic object, redesign of logotype and informational system of cultural establishment ``Pasáž{\crqq} in Třebíč.
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Cost Optimization of Activity Selected Sporting Club
Toman, Pavel ; Kotrbáček, Václav (referee) ; Lepková, Hana (advisor)
The bachelor thesis deals with the description and analysis of the activities of the hockey club HC ORLI ZNOJMO, Ltd. and subsequent optimization of selected activities (the cost to operation). The work is divided into several parts. In the first part are processed theoretical bases, in the next section are describes the individual activities of sports club associated with the participation team in the Austrian international league and the analysis of the activities of the club. Based on the analysis of the collected data is processed optimization the costs of the club and proposals are submitted and recommending for change.
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Conflicts in the organization
Tskitishvili, Tea ; Franková, Emilie (advisor) ; Lukeš, Martin (referee)
This bachelor thesis is about conflicts in organization and ways to their solution. The main aim of this thesis is to emphasize their both, positive and negative effects on working atmosphere and the quality of work. Furthermore, as one of the ways to improve organization's efficiency and success, different practical instruments and methods are described. The first part of the thesis contains theoretical knowledge about conflicts and methods to work with them. Practical part follows everything said in the theoretical one and is based on research done by the form of questionnaires and unstructured interviews with an aim to gather information about the existence of conflicts in organization as well as about different ways that are being used to solve them. Suitable ideas for improvement and other recommendations are given after the interpretation of results of the research.
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