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Analysis of possilbe use of social networks in marketing strategy.
Peřich, Jakub ; Lhotáková, Markéta (advisor) ; Křivinková, Tereza (referee)
The main objective of this thesis is to evaluate activities of the bar U stare studny on social networks and to suggest steps that will enable management to achieve success mainly on Facebook, but also on other networks such as Twitter and Foursquare. The bar is currently using social networks in a very limited way and in this work I would like to contribute to better understanding of the problem and also show the way, which should their online activities take. The theoretical part deals with the social graph, which is later linked to the modern online social networks. The practical part contains steps that aim to improve the marketing campaigns primarily on Facebook, but also on Twitter and Foursquare.
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Marketing strategy of a new online product Promise-Book
Strapatá, Barbora ; Koudelka, Jan (advisor) ; Pražská, Terézia (referee)
The master thesis addresses the topic of human ability to keep a promise, resolution and deals with this issue in the context of social networks and internet in the form of online platform called Promise-Book. In particular, the thesis contains data and research materials which could be used as references for the product's marketing strategy. The materials include: market analysis based on a questionnaire research as well as a research based on secondary data acquired from public statistics and studies provided by different internet websites, which are summarized in a SWOT analysis. The thesis also shows different options on internet advertisement and marketing strategies and determines the most suitable one for Promise-Book platform. The marketing strategy is performed in a standard way: Segmentation-Targeting-Positioning, Marketing Mix, Budget and Action Plan, Monitoring and evaluation.
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Trans-European Network (TEN) and Public Private Partnership (PPP)
Vašová, Martina ; Němcová, Ingeborg (advisor) ; Horák, Jiří (referee)
This master thesis focuses on the Trans-European Transport Network and especially on the possibilities of financing the TEN-T with private-sector participation. The thesis is devided in three chapters. In the first part of the thesis, the author discusses the importance of transport in the economy of the European Union and summarises the development, principles and objectives of the Common Transport Policy. The concept of the Trans-European Network is also introduced in this chapter. The key documents related to the TEN-T are briefly summarized and the gains and lasting setbacks of the TEN-T are discussed in this part of the thesis. The second chapter provides an overview of the costs of the TEN-T and the existing possibilities of their financing. The last chapter introduces the Public Private Partnerhip as a possible efficient means of the TEN-T financing.
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Entrepreneurship Purpose and Realization within the Domain of Czech Internet
Zimák, Radek ; Bruckner, Tomáš (advisor) ; Burkoň, Lukáš (referee)
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of the diploma work introduces author's own business concept and its business model. The description of specific methods of propagation realized in congruence with the noted business concept follows.
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Application of SEO for marketing
Knapovský, Martin ; Řepa, Václav (advisor) ; Bruckner, Tomáš (referee)
The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which represents website creation and optimization. This thesis describes the history of search engines and the way search engines analyze and evaluate a website. It also describes user search strategies and the way users read the search results. In the SEO section we show its advantages, brief history, SEO strategies and description of techniques and tools that can be used for SEO. In the practical part we put together a marketing strategy which consists of website creation, implementation of selected SEO techniques and social network marketing. Implementation of the marketing strategy is evaluated on data obtained during the period between 1. 8. 2016 and 31. 11. 2016. Owner of the restaurant has provided data on sales which were used for overall evaluation of implemented marketing strategy.
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Therapeutic community for addicted in Czech republic
Chrástecká, Antonie ; Šotolová, Eva (advisor) ; Mlčková, Marie (referee)
Addictive substances (or drugs), which include substances as methamphetamine, heroin, alcohol but also drugs as analgesics, are in today's society often abused. Drug use may remain in occasional, not damaging use. However, the occasional use can develop through several stages to the dependence (or dependence syndrome). This happens if the individual is no longer able to be without this substance and in the case of lack of this substance, withdrawal symptoms can occure. As a consequence of the development of substance abuse, interconnected network of services for addiction treatment (ie secondary prevention) was formed. This includes also the therapeutic community. Therapeutic community is a residential service. This means that clients live here. Everyday program is clearly structured. Everyone without exception have to observe regime and rules. In the case of their violation there is a risk of penalty. The program contains several kinds of activities such as group therapy, community meetings, individual sports, art therapy, etc. All activities and the whole community has a positive therapeutic effect on the healing process. The investigation in this thesis has brought interesting findings from the clients of therapeutic community, their drug career and treatment. Clients filled out a questionnaire...
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Networking and TCP/IP stack for HelenOS system
Mejdrech, Lukáš ; Bulej, Lubomír (referee) ; Děcký, Martin (advisor)
Within this work we study networking and TCP/IP stack implementation. The main interest is directed to the TCP/IP stack design and implementation respecting the microkernel operating system concept. The practical part was a development of a TCP/IP stack for the microkernel operating system HelenOS. First, we describe the networking and the TCP/IP stack concept in general. The special aspects of the microkernel concept follow. For the practical part, the architecture design and implementation decisions are included.
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History of Artificial Intelligence - Neural Networks
Šuchman, Ondřej ; Jirků, Petr (advisor) ; Berka, Petr (referee)
The main aim of my bachelor thesis is to map historical development of neural networks from the beginning (first mathematical model of neuron from 1943) to present and application of neural networks to "intelligent" devices, which can recognize the patterns, graphical data or convert English written text to the oral form (NETtalk). I have carefully studied the literature named in the chapter "Literatura a zdroje" in order to achieve this aim. In the first charter there is the theoretical survey about the field of artificial intelligence and neural networks. Then the thesis is well-arranged to five periods, which were important for neural networks in either good or bad way. To the most important discoveries are dedicated more space and there is mentioned their functionality and using possibilities. There is not enough space on this thesis to cover all the neural networks ever made. The aim of the thesis is to demostrate certain kinds of networks, their first usage, the most important algorithms and also to mention the significant applications of neural networks.
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Návrh rámce pro monitoring sociálních médií a klíčových ukazatelů výkonnosti pro společnost působící na trhu vlasové kosmetiky
Maurer, Julia Elisabeth ; Král, Petr (advisor) ; Roscher, Katharina (referee)
This work reviews the current literature and application methods of strategic KPI frameworks, KPI definition and measurement, target setting and benchmarking for social networks based on journals, books and whitepapers while including an interview with a social media agency. In a second step, the acquired knowledge is applied on a case study for a salon haircare company. The conclusions are based on in-company experts in the field, external social media agencies and an internal survey. Based on a behavioral survey, the requirements and gaps in the organization are identified. This leads to the application of a theoretical framework on the case company and a suitable definition of KPIs. The final delivery includes an analytical tool measuring all KPIs. Finally, all KPIs are related to targets and benchmarks from industry, social network sites, competitors and historical data. The final results are easily transferrable to other players in the industry.
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Network attached storage
Pavlíček, Ladislav ; Vokoun, Tomáš (advisor) ; Pavlík, Jan (referee)
The thesis explores the subject of data storage options, focusing on Network Attached Storage (NAS) solution and its potential target users. The theoretical part of the thesis reviews the overall data storage solutions used in the past, compared to the current ones. The further description of NAS is provided, highlighting its specifications and possibilities for use. In addition, the analysis of different methods of data storing on a hard disc drive is conducted and resulting data reliability is examined and assessed. The aim of this bachelor thesis is to recommend NAS for suitable user groups based on their needs and habits. To gather relevant data and identify those characteristics, the research method of survey based data collection is being used. As a result, the particular potential user group for NAS, currently unaware of its benefits and uses, is identified. This group is characterized by its online content use and consumption patterns in areas of video and music content consumption, photo sharing, file backing-up habits, cloud usage, etc. Furthermore, the thesis expands on the potential benefits for those users and provides practical suggestions for use in regard to their identified needs. In the last part of the thesis, collected survey data are being compared to the related national survey data provided by the Czech Statistical Office. The concluding analysis reveals a trend of decreasing interest between year 2015 and 2016 for using cloud data storage solutions in general, mainly in terms of storing and sharing of photos, movies and music. Finally, the limitations of survey data collection are being discussed, focusing on particular internal and external factors which could have influenced the survey results.
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