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Identification opportunities for the selected company
FEIKLOVÁ, Michaela
The main aim of this Diploma thesis called "Identification opportunities for the selected company" is to identify the opportunities on market and to provide possible solutions how to use these opportunities. The Diploma thesis is divided into two main parts. First part is a literature overview that should give the reader the basic knowledge and understanding of the topic. Where the information was gained by studying different sources related to the main aim of the thesis. Second part is the analytical part of the thesis. Different analysis has been chosen to support the work. The marketing situation analysis was used and included the analysis of the macroenvironment (the STEP analysis), the microenvironment, market and sales. This analysis was followed by the analysis of part of the external environment (Porter's model of five competitive forces). The last part of the analytical part is focused on the internal analysis. The human resources, finance, sales and products were analysed. The findings from the analytical chapter were used for the final SWOT analysis.
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Strategy marketing in a chosen company
POŠVECOVÁ, Lenka
The aim of the thesis is to suggest a marketing strategy for a specific company, including the marketing plan in order to deal with possible changes resulting from the current situation. Strategic marketing process, which is based on the strategic management process consists of planning, implementation and control. On the basis of marketing situational analysis SWOT analysis was set up, marketing objectives were defined, strategies were formulated and a marketing plan was suggested. The implementation of a plan is a part of an implementation phase. Finally, the interim results were evaluated and possible changes were proposed, which should lead to the achievement of the planned outputs at the end of the period.
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The actor and the character
Čelebič, Vuk ; HRBEK, Daniel (advisor) ; PAVLATA, Michal (referee)
This work is dedicated mainly to the findings about character and acting as well as about myself, which I have gained during the rehearsing of the character Neschastlivtsev in Alexander Nikolayevich Ostrovsky´s play The Forest. This work not only describes the rehearsals of this play from Neschastlivtsev´s view, but also presents other examples of a director´s work and an actor´s interpretation, both from rehearsing before the boarding of the alumni class and from the following outside-of-school acting experiences.I have tried to define the method of my work on this play and on this concrete character; this method may resemble other methods on many other characters in some way. However, Neschastlivtsev is a very unconventional character - maybe because he is an actor himself, which makes him more approachable to the performer. He is a timeless and rare character as well; that is also one of the themes that I have covered in my work
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Cultural Centres
Adolfová, Barbora ; PROKOP, Petr (advisor) ; KAŠPAR, David (referee)
This thesis is concentrated on cultural centres built between years 1960 and 1990 in the former socialist Czechoslovakia. Six cultural centres have been chosen and analyzed to conclude the purposes they serve as well as the programs they offer. These chosen cultural centres are run as municipal organisations financed from the town budgets. The six towns where they are located are similar to each other in terms of their history, size and the time when their cultural centres were built. All of these centres share difficulties with the lack of cultural interest of local citizens, bad technical shape of the buildings in question and low budget.
The aim of this thesis is to compare the functioning of these six cultural centres and conclude whether being directly funded and influenced by the municipal councils has a positive impact and should serve as a model for cultural centres or should be replaced by a different one. It also focuses on cooperation between the management of cultural centres and municipal officials, cooperation with other local cultural institutions and cultural centres from different towns.
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Organization and management of production in selected enterprise
DRNOVÁ, Markéta
The topic of my dissertation is "Organization and management of production in selected enterprise". The main goal of this dissertation is mapping of selected enterprise in one year period and obtain sufficient amount of information for future analysis and suggest possible improvements. The identification data, characteristic, products and services and production planning of selected enterprise are provided in introduction of practical part of this dissertation. Analysis of present state with mapping of present state for individually semi-finished products is introduced in the next part of dissertation. For analysis of present state was calculated VA index and for each semi-finished product was created diagram of material movement in next chapter. The goal of analyses and diagram is the finding of narrow spaces in the material flow. The target map of future state was created in the next part. This map is based on present map. The future map presents critical factors that need to be improved. Finally it defines a new VA index, which should be approach to the current state. The penultimate section includes recommendations methods and elements of lean production to the new production hall which the company wants to build. Among the recommended methods are mainly the 5S method, visualization, standardization, SMED and Bottleneck. The last chapter contains a number of measures. For example employee motivation, continuous improvement, personal responsibility, introduction of EDI and ergonomics which would lead to the improvement of the business this enterprise.
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The Corporate Culture at the Company HELUZ
LOMSKÁ, Blanka
The aim of the Diploma Thesis was to analyze the field of corporate culture at the company HELUZ and suggest changes in the corporate culture. The first part summarizes information taken from the scientific literature focusing on corporate culture, its typology, the impact on company´s strategy and company performance. Practical part describes selected company HELUZ, its data, innovative and personal policy. It focuses on content of corporate culture, its elements standards and values. Further part of the Thesis deals with corporate climate, atmosphere and satisfaction of employers. Based on information previously provided I made recommendations for changes, which should be implemented by management of the company into its strategy and which should encourage strength of the corporate culture. In the last part, there are summaries, answers and suggestions for the aim of my Thesis.
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Intelligent Transport Systems in the Czech Republic and their use
MALÁSKOVÁ, Martina
Thesis on "Intelligent Transport Systems in the Czech Republic and their use" is focused on the analysis of intelligent transport systems, particularly for road transport in the Czech Republic. The aim of my work is to summarize the information and knowledge of ITS in the Czech Republic to introduce individual systems, their functions and to assess their contribution to road safety. Based on the evaluation of telematics systems used I suggest in the final part of the ITS elements in selected urban sprawl, particularly in the Czech Budejovice.
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The Potential of Railway Stations in Trade and Tourism
MALECHOVÁ, Adéla
The diploma thesis was focused especially on train station service supplies and on the potential offered by unutilized or misused spaces of a train station hall. The main goal was to find, define and examine this potential in a chosen station within Trade and Tourism development in a chosen place. The railway station in Ceske Budejovice became the chosen train station. The thesis contains a mapping of the given place, a marketing research carried out among train passengers travelling with the Czech Railway company, as well as on social networks through an on-line survey. The secondary objective was a determination of several possible suggestions to improve the train station, out of which one main suggestion was chosen and subsequently analysed.
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Project management in selected company
POKORNÝ, Radek
This work deals with project management in chosen company. It has two parts. The first part is theoretical, which is focused to theoretical treatment of the subject. It explains what is the project, management of projects, organizations of projects, processes of project management, what is target of project, communication, control, changes and risks and more. In the practical part I focused to concrete company and project management and than I analyzed concrete project. Name of the mentioned company is OHL ŽS, a.s. It is company from Spain, which acts all over the world. In the Czech Republic has the base in Brno. This company has several divisions and every of them is focused to different professional architecture. I have chosen division of structural engineering. This division builds all kinds of buildings. It could be construction of new buildings or reconstruction. To analysis of chosen project I used various business documents, contracts with investor or suppliers, document which include billing, timetable. I especially used my experience with projects of this company, and I was part of this project. Name of this project is Reconstruction of cladding including replacement windows and insulation. During the analysis of project I found a couple major gaps. If we could avoid these gaps, we could increase profit. These graphs is especially in management. At the beginning there were appointed two temporary construction managers. They doesn't care about result project, because they knew that they will not be to the end of the project. These gaps are because there is missing motivation system. Project manager can´t affect results of employees. It doesn´t depend on performance of employees, they always has the same wages. For elimination of these gaps I proposed several suggestions for improvement. The first suggestion is modification and extension of motivation system. New motivation system include personal evaluation. This evaluation depends on performance of employee. The second part is bonus from over profit. The next suggestion is make a new working position. This position would take care about controlling and project documentation. During the building project, especially at the end is construction manager very busy. It depend of decision of construction 63 manager what kind of activity will have prefer. Project documentation and administration or controlling of building works. If they are doing everything correct and technology are respect. Suggested position would take care about invoices, real work, which is done, project documentation, controlling of budget. The third suggestion is purchase of small machinery such as chipping hammers and drills. At this time they rent all devices. Rent is higher than purchase price. The last suggestion is use credit to restoration of fleet. At this time they have obsolete fleet, because the bought all cars by cash. It is not conveniently.
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Strategic management in chosen municipality
KOSTRŮNEK, Štěpán
This work deals with strategic management in a village called Borkovice a with the options and suggestions to improve current situation. In introductury theoretical part is described problematice of municipality and its management, cooperation of municipality with subjects from public sector, financial budget of municipality, problematic of strategic management with the most used analyses for rating of level of strategic management. At the beggining of application section there is described the current status of strategic management in Borkovice. This part of work is focused on strategic analyses PESTE analysis, SWOT analysis and there are also included two activities contained with the subscription of current status in village survey, guided interview with Borkovice´s major. Third part of application section is focused on characteristics of chosen subjects (municipalities Řepeč and Malšice) and usage of benchmarking to compare situation between Řepeč, Borkovice, Malšice. After that follows point evaluation and definition of stong and weak factors of municipality Borkovice. The last part includes suggestions to change current status and eliminate weaknesses of municipality Borkovice.
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