|
|
Strategy of an Enterprise
Gerlašinský, Marcel ; Kovář, František (advisor) ; Pazderák, Jiří (referee)
The aim of theoretic part of the thesis is to define the term of a strategy, specify the way how to create the strategy, what approach, methods and instruments are used for the strategy determination. Part of the definicions and further focus will be the area of strategic analysis,competetive advantage and the Enterprise's resources. In the application part, the present strategy of Airport Prague company, that is the the international Prague Ruzyne airport operator, will be specified. On the basis of theoretically-methodological part of the thesis, the present strategy of Airport Prague company will be evaluated and possible recommendation for changes or modification that should strengthen prosperity of the company in medium and long term perspective will be stated.
|
|
| |
|
|
The Using Logistics in a Manufacturing Company
BODLÁKOVÁ, Alena
This bachelor thesis deals with using logistics in the brewery Městský pivovar PLATAN s. r. o. It reports on the present state of alcoholic and non-alcoholic drinks consumption in the Czech Republic. The consumption of non-alcoholic drinks and non-alcoholic beer has a significantly increasing trend. The largest part of alcoholic drink consumption in the Czech Republic is beer. The strategy of the brewery Platan is presented. The strategy should lead to maintain the sale position the company has reached. An analysis of competitive environment was performed for the investigation of market position of the company Platan. The study describes the material flow and information flow in the company as well. The material flow was described in terms of inputs, production, outputs and reverse logistics. The results of this study show that the gastronomy sphere customers have the widest requirements. Based on the questionnaire investigation, the standards in providing brewing services were compiled. Finally, the distribution services was examined and the possibility of using own transportation when compared to the outside forwarding agent services was explored.
|
|
|
Strategic management and development of business strategy
KLOUZALOVÁ, Martina
The aim of this thesis has been to assess the activities of strategic management in the production plant. An inspected object, the firm A, is engaged in cystom manufacturing for the general engineering industry. All the analysis (a financial analysis, a SWOT analysis, a STEP analysis) were performed between 2006 and 2008. On these basis were established assumptions of future develeopment. These assumptions affected the factors of external and internal environment of business. There were presented three options for future development, i.e. the destructions of competition, the cooperation with nex suppliers in the business growth, the improvement of the quality of thein products, in the cost reduction, in the quick fullfillment of contracts and in the timely payment from the customers. Only with these factors can be achieved positive economic results.
|
|
|
Managment of Company enteprising in Logistics
CHADTOVÁ, Petra
This graduation thesis is concerned with managment of company called R. Braun Internat Spedition ltd., which is carrying business in logistics, between 2004 and 2006. Thesis deals with its contemporary economic problems and proposes some possibilities how to improve business results in future too. Common analytic proceedings evaluating managment of studied company were used in this dissertation. All the results of analyses were used immediate advancements and modification of R. Braun Internat Spedition ltd. corporate strategy.
|
|
|
Strategie podniku
BARTUŠKOVÁ, Martina
The aim of this diploma thesis is the development of the {\clq}qA`` company, focused on the sales of lighting appliances. The analytic period has covered the years 2005-2007. For the investigation were used SWOT and PEST analyses and in addition the financial analysis. The synthetic part of the thesis contains the proposal of change of the strategy for the years 2008-2010.
|
|
|
Corporate strategy
REK, Martin
The principal objective and purpose of the thesis is to evaluate the company{\crq}s strategy and the suggestions of possible relevant adjustments and changes. Two separate divisions have been analysed in the company: division A and division B. The analysis of both divisions has been executed between 2005 and 2007. Certain anticipations of the future development have been determined on the analysis{\crq}s base. The anticipations are nevertheless influenced by the exterior and interior of the company. Three possible alternatives of the future development have been set up: the realistic, pessimistic and critical ones. These three alternatives have however the same purpose {--} to achieve the profit in both divisions A and B, or to achieve at least the level of costs where the incomes of the individual divisions are able to cover the total costs of the individual divisions.
|
|
|
Partial Strategies of an Enterprise - marketing, sales, business, economic, financial, personnel, investment and other strategies
Kouba, David ; Kovář, František (advisor) ; Vacek, Oldřich (referee)
Partial Strategies of an Enterprise - marketing, sales, business, economic, financial, personnel, investment and other strategies
|
|
|
Strategic Analysis of an Enterprise
Plášilová, Ilona ; Dvořák, Jiří (advisor) ; Šiška, Ladislav (referee)
In the theoretical part, the thesis focuses on terms related to the strategy of a company and on possibilities and methods used in the analysis itself. The main goal of the practical part of the thesis is to find, if the sales problems and interconnected decline in revenues in a company KSB, spol. s r. o, are caused by competitors and custormes, which is the opinion of its management. To solve the problem I used Porter's Five forces model, which includes other forces (supliers, new entrants and substitutes), that could also play a part in the aforementioned negative situation.
|
|
|
Strategic analysis of the company
Matoušková, Irena ; Krause, Josef (advisor) ; Holeček, Petr (referee)
This diploma thesis with the topic "Strategic analysis of a company" involves both the analysis of internal processes, sources, abilities and the impact of environment on the business. The construction company Skanska that is analyzed, operates in the area of the Czech and Slovak republic as a holding company with the central in Sweden. The target of this diploma thesis is to give a recommendation for good strategy of this company.
|
guest ::
