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Draft of Marketing Mix Tools in MADETA, a.s.
Řádová, Dana ; Hesková, Marie (advisor) ; Teplý, Jan (referee)
The aim of the bachelor thesis is to characterize the company, implement the marketing situational analysis and the analysis of the current status of marketing mix tools of the product line. Based on the information obtained and shortcomings identified to propose a new marketing mix of the product line.
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Strategická analýza podniku
Tomášková, Alena ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Main theme of this work was to do the strategic analysis of the enterprise Hotel Plzeň with application of analysis and methods, that should show, which strong and weak points has this company and identify her opportunities and threats. To specify it, was the base for the formulation of a strategy, proposals and recommendations for next development. After executed analysis came out, that the enterprise has a lot of strengths, on which it can lean in future and strong it -- for example its staff, costumers and services ; and has many opportunities for using too. The end of work was dedicated to proposals for next development of business activities and how to improve the financial situation of this company.
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Business Plan
Plzák, Karel ; Kovář, František (advisor) ; Grácz, Viliam (referee)
This thesis formulates a business plan of established joint stock company that is dedicated to two very different business activities. The thesis consists of 5 parts - an introduction, theoretical and methodological part, the description of the analyzed company, application of selected methods, and the conclusion. The product portfolio is analyzed with a business plan of the company. By application of the business plan is implemented innovation and modernization of two principal activities. The results of application of the business plan are assessed in terms of financial analysis. Application of the business plan will help in solving main problems of the analyzed company - low profitability and high costs.
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Economy system and operation of a selected retail chain
KALUSOVÁ, Monika
The goal of the thesis Economy system and operation of a selected retail chain is to explore and analyze the sphere in which the retailer chain operates, and evaluate their financial situation. At the same time, the selected retail chain will compare with the selected sectoral competition. The first part of thesis covers the theoretical information about issues, in particular the definition of basic terms of trade and retail. The second part of thesis includes application theoretical knowledges by the situational analysis of company Tesco plc.
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Strategická analýza vzdělávací instituce
Marešová, Veronika ; Jakl, Martina L. (advisor) ; Křížek, Miroslav (referee)
Předmětem bakalářské práce je vnitřní a vnější analýza nově vznikající společnosti působící v oblasti jazykového vzdělávání a souvisejícího servisu. Teoretická část představuje základní aplikované modely a popisuje jejich klíčové techniky. Část praktická uvádí souhrnné zhodnocení a posudek situace společnosti. Závěrečná kapitola předkládá strategické cíle, firemní hodnoty a dílčí strategie podniku.
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Analýza konkurence na leasingovém trhu
Buček, Zdeněk ; Vávra, Oldřich (advisor) ; Strnadlová, Tatiana (referee)
Práce se věnuje zmapování hlavní konkurence působící na leasingovém trhu ve vztahu ke společnosti ČSOB Leasing, a.s. Analyzuje aktuální stav na trhu, příležitosti a ohrožení, které trh představuje a také silné a slabé stránky jednotlivých konkurentů. V posledních částech se pak práce zaměřuje na formulaci doporučení, která mohou pomoci ČSOB Leasing, a.s. ještě posílit konkurenční postavení, a na které oblasti by se společnost mohla zaměřit při dalších analýzách.
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