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National Repository of Grey Literature

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Systémy kontextové reklamy (se zaměřením na ČR) Ludvík, Radim ; Sedláček, Jiří (advisor) ; Hložek, Štěpán (referee) Historie a současný stav internetové reklamy jako celku ve světě a v České republice. Definice, historie a popis současného stavu kontextové reklamy. Popis, srovnání a analýza českých systémů kontextové reklamy na internetu. Podrobněji jsou rozebírány systémy Google AdWords, Sklik, ETARGET, Adfox a BillBoard Media. Praktická ukázka plánování a spuštění kontextové reklamní kampaně. Detailed record

National Repository of Grey Literature : 31 records found   31 - 31  jump to record:

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