|
|
Evaluation of tourism development in the tourism areas of Zlín region
Němcová, Hana ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
The aim of this bachelor's thesis is to analyze the tourism areas in the Zlín region and to compare the tourism development in these areas. The theoretical part is focused on tourism and its relationship to the regional development and it briefly describes the situation of tourism in the Czech Republic. The practical part is devoted to the tourism in the Zlín region, whose analysis is based on data available from the Czech Statistical Office and on other information provided by the Zlín region. Using relevant data, the potential and the tourism development level in separate areas of the Zlín region are evaluated. For this evaluation are used methods such as analysis of statistical data, description or a synthesis of the knowledge obtained. From author's assumptions about strengths and weaknesses of each and every touristic area are derived some recommendations for continuing progress in the tourism. This thesis contains data and information published by the Czech Statistical Office, Regional Office and Czechtourism Office.
|
|
|
A usage of industrial heritage in tourism development on case of local railways Jindřichův Hradec
ŘEHÁČKOVÁ, Jana
The target of this bachelor thesis was to analyze the supply of services provided in a district of company JHMD, a. s. This company operates one of the last narrow gauge railways operating in our country. They are the significant technical monuments. These industrial heritages contribute to development of tourism in this area.Based on the marketing analysis was proposed a new product, innovated currently offered products by travel industry, and determined the profile of typical traveller.The profile of the typical traveller went out from questionnaire analysis.
|
|
|
The construction of the downhill course in the village of Nekvasovy with the support of EAFRD for tourism development (design of project)
HRACHOVEC, Miroslav
The work focuses on the analysis of EU funds. Described is also the general functioning of the European community in terms of politics, economics, geographical kontext, regional policy and economics and social cohesion. Subsequently, the theoretical part of the work is devoted to tourism and choosing suitable program for derive financial resources for tourism development. The aim of this work is to draft a specific project based on information obstained from the analysis of the Rural Development Program in the Czech republic. Another objective is to assess the effects and benefits resulting from the project. The project proposal is developed in the practical part of the thesis. Finances are drawn from the European Agricultural Fund for Rural Development (EAFRD) through the Rural Development Program (RDP). The entire project is analyzed and evaluated in particular in economic and financial terms. Social and development aspect, creating new jobs and the overall of the project are evaluated too.
|
|
|
Modern Trends in Hotelery and Gastronomy in the region of South Bohemia
CAISOVÁ, Věra
This thesis is aimed at assessing and analyzing modern trends in hotelery and gastronomy in the region of South Bohemia. The theoretical part gives the reader information about the development of modern trends and explains the technical terminology, which relates to the topic. The practical part draws on information from actual marketing research. Another research project, conducted through anonymous inspections, where a "Mystery Guest" (the author of the thesis) assessed the quality of provided hospitality services from the point of view of a guest. The essential information was gained through opinions of tourism experts. The primary goal is to discover barriers to the growth as well as weaknesses and to determinate a "TOP 10" for gastronomical and a "TOP 10" for accommodation facilities in South Bohemia. The outcome of this thesis is a proposal for appropriate measures to eliminate shortcomings and to contribute to future development of this tourism region.
|
|
|
The assumptions of commercial services development in a chosen area regionalni svazek obci Vltava
CHROMÁ, Martina
The aim of this dissertation is to describe Regionální svazek obcí Vltava. With the close look at public services we are to make an analysis of the current situation and furthermore to outline the possible development in the above mentioned area of services. The Regionální svazek obcí Vltava (further only RSO Vltava) consists of 18 member townships. An important position among them is taken by the town of Cesky Krumlov. It is not only because of its size, but also because it is written on the World Cultural and Natural Heritage List {--} UNESCO. The level of unemployment at some places in the region is much higher than an average in the Region of the South Bohemia At some places in the area of RSO Vltava it depends on the distance from the towns of Cesky Krumlov or Ceske Budejovice and mainly on the accessibility of the area by the means of public transport. The location of the region for the tourism development is to its advantage. The majority of visitors come from the neighbouring countries which are Germany and Austria. The offer of the public services in the RSO Vltava is regarding to its utilization quite sufficient, although there is always a growing demand particularly for good quality accommodation. The most significant establishments in the RSO Vltava area are the private accommodation and guesthouses. However, restaurants and the businesses offering accommodation and refreshments are finding it difficult to maintain a steady income all year around when at the time of off-season their capacity is not fully used. The problem of the area is it is only attractive to the tourist in the summer season. The heads of the local communities are trying to encourage the tourists to visit their area even at the times of the winter season, which is classified as low or off-season. The main area of interest at the moment is to eliminate the seasonal demand which can be achieved by a better offer of sports and cultural event. They could be organized at any other time not only in the main season. There is also a great potential, which is seen by the local communities. It is the development of services and the tourist trade in the countryside, cyclotourism or hippoturism, the character of which is especially suitable for the families with children and even the older generation.
|
|
| |
|
|
The assumptions of commercial services development in a chosen area - DSO Chlum u Třeboně, Staňkov, Hamr
KOLÁŘOVÁ, Martina
The aim of this thesis is to describe a chosen microregion with focus on the given sphere of commercial services and to specify predispositions of development of this sphere of commercial services. An intention was to carry out the situational analysis which is a very important point for the formation of the strategy, whether it is necessary to find out the current market condition. The next purpose was to explore, whether the microregion has any specific predispositions so as to be successful in the sphere of commercial services and what the region should concentrate on at the present time and in the future. The Union of municipalities Chlum u Třeboně, Staňkov, Hamr is situated in the South Bohemian region and consists of three municipalities: Chlum u Třeboně, which is characterized as a small town, Staňkov and Hamr are villages. This union of municipalities is the recreational area and was established in 1999 for the purpose of obtaining grants for the building of a new technical infrastructure in the member municipalities. The area is placed in a landscape attractive for tourists. Beautiful and intact country-side can be found in the surrounding. A number of Czech sights and significant cities are situated nearby and fishpond cultivation has a long tradition there. However, the microregion encounters problems including bad state of some historical monuments, unsatisfactory conditions of local roads, aging population in municipalities, migration of younger population to the bigger cities, insufficient equipment of schools and bad transport availability to neighbouring municipalities. Using of the funds from EU could be the solution for improvement of this situation. The biggest potential for development is found in Chlum u Třeboně where the most important difference between potential and used opportunities occurs. The town endeavours to improve living of both local inhabitants and tourists. The activity is rather declining in Hamr and Staňkov, especially the inhabitants of Hamr don't care for tourism very much. On condition that tourism is used, it is possible to reach balanced development leading to the raising of the standard of offered services and also to raising of the quality of residents' lives.
|
|
|
Analyse of employment tourism on Lipno area
MATĚJČEK, Jindřich
The main aim of my diploma thesis is the analysis of present state of tourism in the area of Lipno and a suggestion of an effective and complex strategy for the tourism development through the identification of number one problems in given territory.A short characteristics of the certain area is to be found there which is followed by the analysis of the current tourism condition. In the second section I have evaluated the offer and demand in the summer and winter season. In the thesis the tourism development is also handled, where the developments of the offer and demand and the troubled sections of this sector. In conclusion there are some proposals for the region development, which priorities are divided into particular activities.
|
|
|
Tourism development in Slovakia
Lebedová, Barbora ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The objective of the bachelor thesis is to analyze the position of Slovakia and its opportunities for tourism in comparison with the rest of the world. The thesis includes information and facts on theory of tourism development and its possibilities in Slovakia. On the other hand it describes real practices of tourism development that can be found in the Slovak Republic.
|
|
|
Issues of tourism development in the Moravian-Silesian Region
Juhaňáková, Veronika ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
The aim of this work is to analyze the potential of the Moravian-Silesian Region in the field of tourism development, to describe the activities of regional authority of the Moravian-Silesian Region, approximate the most important projects and strategies to tourism development in the region and identify regional cooperation with the private sector. Regional authority of the Moravian-Silesian Region excersices a wide range of activities to promote tourism in the region and recognizes the revenue from this sector and creates new jobs, which is for the region very important now. The Moravian-Silesian region is perceived very negatively in the eyes of many citizens of the Czech Republic, and one of the objectives of this work is to change this view.
|
guest ::
