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Image and Video Annotation as a Game
Skowronek, Ondřej ; Beran, Vítězslav (referee) ; Smrž, Pavel (advisor)
This master thesis is oriented on a problem of creating video and image annotations. This problem is solved by crowdsourcing approach. Crowdsourcing games were designed and implemented to make solution of this problem . It was proven by testing that these games are capable of creating high quality annotations. Launching these games on a larger scale could create large database of annotated videos and images.
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Business plan for a mediating portal
Šimon, Petr ; Bruckner, Tomáš (advisor) ; Chlapek, Dušan (referee)
The aim of this bachelor thesis is to develop a business plan and design a web site that will mediate translations in unconventional way. The resulting document can serve as a template for business plan implementation. First, the thesis provides information on creating a business plan and it also explores the principle of crowdsourcing, which serves as a foundation for the service. The actual business plan is presented as well as the proposal for the web interface, which includes a description of user roles and database structure. The main contribution of this thesis is that it spreads awareness of business models based on crowdsourcing and creates a practical business plan. Readers can then use this business plan as well the provided information base as an inspiration for creating their own.
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Základy vývoje řízeného sekvenčním uměním
Moravec, Martin ; Koubský, Petr (advisor) ; Tichý, Jan (referee)
To develop and deliver an innovative and technologically superior product is not enough to succeed when it does not meet the user's daily needs. To develop such a product, you need an abstract and easy to use communication platform for target users, decision makers, and developers, that can also act as a model of the relevant part of the real world displaced by a possible innovation, auxiliary tool in creating a mind map and documentation, and a way of promoting the final product. An instance of such a platform is a sophisticated comic book, itself an instance of sequential art. Not only is it a feature rich and intuitive tool for collaboration of interested parties with different backgrounds, skills and roles, but since it essentially reflects the relevant part of the real world displaced by the innovation, it's pretty easy and quick for a new user to learn and master. Although not limited to such instances, it can be found as an especially useful tool for crowdsourced and open source based projects. This thesis will lay down the much needed theoretical basis for the Sequential Art Driven Development method and offer a practical application of such method, with an open call for contributions from members of the crowd, in the form of a CC0 licensed comic book series "Who is Secret Agent X-9?", a showcase platform for cutting edge technologies like the Bitcoin network and Nemo Mobile operating system.
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Civic issues reporting - ZmapujTo.cz
Hujer, Martin ; Mittner, Jan (advisor) ; Šebesta, Michal (referee)
This work deals with communicating issues in public space from citizens to municipalities. The main objective is the creation of a system for reporting those issues using smartphone. The first chapter contains the analysis of existing foreign and domestic projects focused on issues mapping. The second chapter focuses on analysis and design of a new system. The third chapter discuses variants of technologies available for each part of the system. The fourth chapter describes choice of technologies and development of individual parts of the system.
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Community GPS navigation Waze and its comparison with different types of GPS navigations
Dušek, Roman ; Pavlíček, Antonín (advisor) ; Šimek, Luděk (referee)
This diploma thesis deals with the GPS navigations and their applications for portable phones and other portable devices. The thesis is divided into the theoretical and the practical part. In the theoretical part, the necessary terminology is defined. Further on, the different types of the GPS navigations are examined along with their applications and their particular advantages and disadvantages. A reader of this thesis will learn about the basic principles of how the GPS navigations work. In the practical part, the research part, the particular GPS devices undergo tests that had been based on particular hypotheses and that had been run according to predetermined conditions. The crucial part of this section is a comparison different types of GPS navigations with the GPS navigation Waze which has introduced an innovative approach to the creation of its content by the users themselves.
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Využití crowdsourcingu pro testování softwaru
Benko, Ondřej
Subject of this thesis is creation of a Web application aiming to offer an alternative to desktop and mobile applications testing possibilities. In the theoretical part we acquire a basic overview of the principles of software testing and its possible use in crowdsourcing test projects. In the practical part the functionality of the web application and its data structure is designed. On the basis of the created design and gained knowledge of software testing the application is then implemented.
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Analysis of co-creation phenomena in Czech republic
Toušová, Kateřina ; Postler, Milan (advisor) ; Hokrová, Eva (referee)
The aim of this master thesis is to analyze co-creation as a marketing strategy and its use in Czech republic. Diploma thesis is divided into two parts, theoretical and practical. Theoretical part evaluate marketing communication strategies, principles of market research and consumer behavior. Practical part explains co-creation phenomena and evaluate its position in czech marketing strategies. Thesis also contains market research focused on perception of co-creation in public and business sector and medial analysis. Further part describe agency Perfect Crowd and its co-creation projects. Thesis is concluded by reccomendation for the future, based on overall analysis.
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Use of innovator and early adopter segments in a marketing strategy
Kelblová, Kateřina ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The purpose of this thesis is to find out whether there is a significant opportunity for the use of innovator and early adopter segments in a marketing strategy, with particular emphasis on ambassador and crowdsourcing programs.Recent changes on the consumer market which lead to changing roles of both consumers and brands are described in the first chapter. This chapter also includes a description of both innovator and early adopter segments which is taken from segmentation based on innovation adoption.The second chapter includes information about the two segments obtained from other surveys available on the Czech market.Specific ways of using the two segments within a marketing strategy are described in the third chapter. The practical part of this thesis consists mainly of the analysis of data obtained by my own research. Special emphasis is put on behaviour of innovators and early adopters on social networks and their motivation to participate in ambassador and crowdsourcing programs. This part is followed by a proposal of a specific ambassador program for a technology brand.
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Multi-tier system of distribution of audiovisual content
Pulda, Michal ; Donát, Jiří (advisor) ; Mildeová, Stanislava (referee)
This paper analyzes and critically evaluates present music and video market functioning with emphasis to the sales of electronic format of this content which is preferred by current customers. It analyzes the widespread trend of content sharing via the Internet and specifies reasons why the trend is happening. It defines cases of behavior that are justifiable in the eyes of consumers and therefore legitimate (i.e. creation of backups, downloading and sharing legally unavailable content, downloading for personal use, etc.) and elements that reduce value of the legally distributed content for the customer (copy protection mechanisms or current licensing system). Furthermore, it analyzes new economic approaches that enable the utilization potential of the Internet (i.e. the Long Tail Theory) or of potential customers (Crowdsourcing, Word of Mouth, Gamification). The paper analyzes the functioning new services that use the Internet as a platform for their operation and offer users the experience they want. Proposal for this new system of audiovisual content distribution is proposed based on a synthesis of findings from the operation of these services, new theoretical approaches and author's own contribution. This new system rejects the idea of selling the content as goods (per items) and adopts an approach of access to the whole catalogue of content for a flat monthly fee. This newly born service has several tiers that differ qualitatively among themselves, also in terms of added value for users and finally in the price at which the layers are available. This system is very acceptable to customers as well as being an interesting long-term alternative to the current system for operators of the new system and copyright holders.
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Modern marketing methods used in C2C e-Commerce systems
PŮR, Radoslav
The objective of my diploma thesis was to find out the right mixture and usage of realized and planned marketing methods and their expected impact on company business. The diploma thesis resulted in a compact summary of the company marketing effort as well as offered suggestions how to improve imperfections in given areas. For the particular analysis of the market competition I have created an overview of procedures and a selection of techniques usable for information aggregation necessary for current situation analyses of the project marketing. Diploma theses results in a compact summary of corporate situation from the marketing point of view in the chosen Salon Umeni project.
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