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Attitudes and buying behaviour of customers of a shopping center
HOLEČKOVÁ, Michaela
The topic of thesis is "The attitudes and buying behavior of customers of a shopping center." The aim of this work was to evaluate the attitudes and buying behavior of customers, specifically in the Business Centre Čtyři Dvory in České Budějovice, which conducted a questionnaire survey. At the same time also set targets for evaluation in this shopping center, depending on gender and determine whether they are in the center of satisfied customers buying From the perspective of a range of products and services offered. Currently, traders and developers play an increasingly difficult market rival battle for customers, so it is important to offer customers in the centers of the various alternatives both here to spend their leisure time to the management of these centers attract more visitors. It is therefore necessary to know what the customer when buying most affects what range of services or favors, as they are exposed interior of the shopping centers and the like. These factors may play a key role in ensuring the popularity centers and higher customer satisfaction.
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The view of educated people on persons with mental retardation in Pisek
SOCHOROVÁ, Zuzana
In my theses I try to address the attitude of the citizens from southbohemian town Pisek to persons with a mental retardation. The theoratical part is describing the mental retardation, its causes, specialities and presence. It further describes the upbringing of children with a mental disabilities, their education and socialization. It gives the reasons for the origin of the attitudes and prejudice to others and in the project part is stating what is the attitude of the citizens of Pisek towards people with mental retardation. Whether the perception of mentally retarder persons by educated people from Pisek is positive or negative and if it is influenced by their education. I am surveying the situation of organizations in Pisek which are focused on this particular kind of diability and support the integration and higher quality of life of an individual with mental disorder.
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Survey Information for Citizens of the Czech Republic on HIV
Milfaitová, Tereza ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee)
First references of HIV virus in the Czech Republic are dated with the year 1986 and thousands of people have been infected since then. However, medication for complete recuperation have not been invented yet. This is the reason why the HIV virus belongs to the most feared venereal diseases. The issue of HIV/AIDS is being constantly discussed, especially at the beginning of each year when the statistics of this disease are published by the National Health Institute of the Czech Republic. The spreading of this disease cannot be stopped but it can certainly be slowed by effective preventive programs with an emphasis on sexual responsibility. Therefore, the aim of my work is to explore awareness of the Czech inhabitants about this disease and to find out their own sexual responsibility, which certainly has a big influence on spreading this infection.
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Prejudice about the vision impaired
GRILLOVÁ, Vlasta
This bachelor thesis deals with prejudices about people with a visual handicap. The theoretical part of this work briefly introduces the area of attitudes and prejudices. A large part is devoted to explanations of key terms related to eyesight and visual functions. It also includes an outline of the functional consequences of visual disorders. In the practical part, I attempted to map the general society?s current state of opinions on people with visual impairments. By explaining certain specific prejudices, I would like to contribute to the general public?s awareness about the area of visual handicaps
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Attitudes to infidelity in different stages of life
MILOSTNÁ, Aneta
The theoretical part includes four themes- attitudes, values, relationships and infidelity. Focus is placed on attitudes in general, from the perspective of individual psychology and social psychology. The next chapter deals with values and their classification. An Important part of the theoretical expectations from the relationship between men and women and with it the associated problems of infidelity. The practical part is focused on research. The research was conducted qualitative interviews and provides information about attitudes and experiences with infidelity.
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Analysis of consumer´s attitudes to the retailing formats
Dvořák, Jan ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The thesis is focused on retail marketing and its main goal is to analyse consumer's attitudes to the various retailing formats. First part is dedicated to some theoretical terms of retailing, stores typology, consumer behaviour, segmentation and specifics of retail marketing. Next part analyses available information from public researches, articles and MML database to reveal present situation and trends on retail market. In the last part is executed own primary research with aim to discover consumer behaviour and attitudes to the retailing formats and its perception.
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Present information level of parents concerning the vaccination possibilities
ZEMAN, Jaroslav
Questions arise nowadays, whether vaccination is needless or whether there are other forms of prevention that could replace mandatory vaccination. At the same time, people undergo vaccination out of obligation and do not seek further information. On the other hand, public awareness on vaccination is rising thanks to well-known vaccination against {\dots} or {\dots} This bachelor thesis on general awareness of vaccination describes present situation in České Budějovice and Litvinovice with emphasis on mothers aged 20 to 50. Quantitative analysis served as the research method with questionnaires used as the data-collection technique. Questionnaires were placed in offices of practitioners, local Hygiene station, local municipalities and in kindergartens. The objective was to ascertain the level of awareness of vaccination in the country and in a city, namely in Litvínovice and in České Budějovice, respectively. Differences between the country and a city as well as effect of education were studied, too. My research confirmed the hypothesis of people in the country refuse to get a vaccination less frequently and do not seek to make vaccination optional, whereas people who live in cities disapprove of vaccination more often and stand out for abolition of mandatory vaccination more often. Furthermore, mothers with higher education tend to seek alternatives to vaccination as for prevention. This thesis proved that mothers are often poorly informed or their knowledge on this topic is incomplete. Parents are not aware of possibilities of financing vaccination by public health insurance. I would recommend more information brochures and more detailed coverage of this topic in media. This thesis will be directly used by medical personnel in terms of creating an information leaflet, which would answer questions raised by my research, and by public health insurance companies, who will be made improve their information and education policy on vaccination refunds .
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