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Business ethics
Stiborová, Hana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This thesis covers with problems of business ethics on both macroeconomic and microeconomic level. It is focused firstly on specific expressions of ethical business approaches but at the same time it represents theoretical methods how one can achieve them. This thesis states that the basic principle of business ethics is a principle of long-term existing and sustainability. Similarly, it refers to modern trends in ethical business such as sustainable consumption and Fair Trade. The thesis evaluates current situation in companies' ethical manner and moreover, it describes an example of the company Marks&Spencer as a one of the leading corporation in the area of business ethics. Accordingly, it is a proof that ethics and business are not an oxymoron but they go hand in hand.
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The analysis of the customar's buying behaviour in the town of Prostějov
Kucharčíková, Kristýna ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis analyzes buying terms and buying habits in retail trade in the area of groceries in the town of Prostějov. The introduction presents the topic of buying behaviour and determines the aim of the thesis. The town of Prostějov and its surroundings are characterized in the first chapter which also describes the retail network of Prostějov. The second chapter characterizes current buying behaviour in the Czech Republic. The third part is devoted to the results of the realized questionnaire, which are summarized and compared with available market nationwide trends in the conclusion.
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The Development of Cycling in South Bohemia and in České Budějovice
ZLÁMALOVÁ, Klára
The topic of this thesis is the development of bicycling in the city České Budějovice and in the region of South Bohemia. The whole thesis is divided into 3 parts: the review, methodology and practical part. The main aim of the thesis is to create the list of suggestions about strategy of the development of bicycling and its implementations to the City Hall of České Budějovice. In the practical part of thesis there was analysed the document Plán rozvoje infrastruktury pro cyklisty v Českých Budějovicích (in english: The plan of Development of infrastructure for bicyclists in České Budějovice). At first the plan was evaluated by set the criteria, which were set by Ministry of finance´s methodical manuals. On the next capture the document was compared with the documents of higher-levels´ entities, whether it is in harmony with strategies and visions. The Cycling Plan was subsequently compared with documents of other Czech towns (Tábor, Pardubice, Hradec Králové, Jihlava and Karlovy Vary). Based on the identified shortcomings there were established a list of recommendations to the City Hall of České Budějovice.
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Application of lexical strategies in learning German as L3
LAŠTOVKA, Ondřej
The diploma thesis ?Application of lexical strategies in learning German language as a second language? deals with the processes of acquiring vocabulary and lexical strategies, which pupils should use while learning German as a further foreign language after English. The theoretical part focuses on the description of semantization and the characteristics of lexical strategies in terms of tertiary language. On the basis of tertiary didactics are presented and analyzed criteria for vocabulary selection. In the practical part two sets of textbooks used at Czech schools were analyzed. ?Spaß mit Max 1? and ?Planet 1 - Deutsch für Jugendliche? were analyzed in terms of vocabulary selection, its presentation and practice, and explicit presented lexical strategies. Finally, there were elaborated such methods which helps pupils at lower secondary schools to acquire vocabulary in German on the basis of their knowledge and skills acquired by learning English.
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Action of the integrated rescue system´s unit and activity of the crisis crew of the Trebon city with extended competency by the accident of the tank transported hydrofluoric acid.
ŘIMNÁČ, Jiří
Road transport of dangerous substances represents a risk of emergency situations in which the transported substances can get out of control. The transport of dangerous chemicals has always been actual problem. It has been regulated by international directives, which determine the rules for handling of dangerous chemicals. Emergency situations related to a cleanup of dangerous chemical spill require an action of the Integrated Emergency System. This joint action is regulated by legislation and special regulations. This thesis is aimed to the legislation concerning the transport of chemical substances. It provides information on the vehicle designation used for transport of dangerous chemicals, and the identification and features of these compounds. The thesis also characterizes current situation in the district of the town Třeboň. It also describes the Integrated Emergency System, its structure and activities in case of emergency event caused by dangerous chemicals. As an example, the thesis explains procedures for individual bodies of the Integrated Emergency System during the joint action after an accident of the vehicle transporting hydrofluoric acid.
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The Velvet Revolution's influence on public life in Milevsko during 1989-1990 era
Wimmerová, Lucie ; Dvořáková, Vladimíra (advisor) ; Petřík, Martin (referee)
The thesis describes the political events initiated on November 17, 1989, which, after 42 years, led to the end of one-party rule and started the long process of democratization in Czechoslovakia. It analyzes the similarities and differences between the Milevsko policy and the national policy from November 17, 1989 to the June 1990 elections to the Federal Assembly and the Czech National Council. It describes how the democratization process, started with the Velvet Revolution in Prague, reflected in the public life of a small town. It answers questions like whether the political, economic and social changes in Milevsko were the initiative of its citizens, or those recommended by the revolutionary center in Prague? What was the attitude of Milevsko citizens towards these changes? Did they request replacement of politicians and municipal institutions as in Prague, or did they have specific requirements distinct from Prague?
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The Truman Doctrine: Greece and Turkey
Urban, Petr ; Smetana, Vít (advisor) ; Fojtek, Vít (referee)
In this paper, I compare the causes, development and effect, that the promulgation of the Truman Doctrine had. I argue that the theses, declared by President Truman contrasted fundamentally with the subsequent advancement of their application to contain communism in Greece and Turkey. I prove this incompatibility on the analysis of (1) the causes, why the Doctrine was promulgated in the United States, with stress on the Turkish Straits crisis of 1946, (2) the American economic and military aid to Greece in 1947-1948 and (3) the strategic support of Turkey by the United States. This triplet of events forms the backdrop to the three related aims, which the authors of the Doctrine pursued. One was to garner domestic support for a swift change in the American foreign policy towards the role of a world superpower. The second aim was to forestall the expansion of the Soviet sphere of influence (to contain communism) and the final aim was the support of freedom and democracy as a means of countering the communist ideology. The three given points contrast with the actual problems that threatened Greece and Turkey. By analyzing the key events surrounding the Truman Doctrine through the years 1946 to 1948 I look for the reason for its success. I see it in the combination of a moralist ideological attitude on...
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Economic, legislative and social impacts of gamble gaming and bets in the Czech Republic
Tausch, Michal ; Peková, Jitka (advisor) ; Lechner, Tomáš (referee)
This thesis analyzes gamble gaming, bets and lottery in the Czech Republic. Historic context of hazzard and view of economic theory and the game theory is described in details. This thesis deals with the economic, social and legislative impacts of gamble gaming and bets. Current changes and issues are analyzed in depth, there are also views of the particular subjects included within this analyze. The thesis proves via argumentation the inadequacy of the current legislative framework in the field of gambling and predicts what possible consequences the extensive legislative changes may bring. The Thesis studies the approach of former works dealing with the subject and methods of hazzard social expenses quantification. Current environment of gambling is analyzed on the country level as well as on the municipal level (As an example town Třešť and Jihlava were chosen).
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Settlement area from the Late Bronze Age in Hluboka nad Vltavou
VEČEŘA, Milan
This thesis summarizes results of comprehensive processing two implemented rescue excavations settlement area from the Late Bronze Age in the cadastre town Hluboká nad Vltavou (Křesín). Performed analysis selected ceramic assemblage and other artefacts, together with the evaluation all settlement objects, provided the results for dating site and interpretation of its purpose. Location was also compared with other sites in south Bohemia and set in a settlement framework of microregion Českobudějovicko.
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Tourism destinations selected
Kusá, Věra ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
This master thesis is focused on area of tourism which is becoming more and more important topic. The first part defines the concepts of the tourism area. Next part encompasses the characteristic of chosen destination e.g. Sri Lanka and assessment of its potential. The author spends lot of her time on Sri Lanka and was interested by its unutilized potential. The master thesis is focusing on excursion tours solely because Sri Lanka is not primary a hotel-based holiday destination. The master thesis consists of overwide of biggest tour sellers as well as the specialized agencies on Czech market and of detailed analysis of their tours. The main goal of this work is the composition of two original excursion tours for specific groups on the basis of throughout analysis and knowledge of the interests and needs of Czech clients. Such tours should have the potential to fill in the gap on the tourist market.
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