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Social networks and their marketing potential for small and medium businesses
MRÁČKOVÁ, Tereza
The work is focused on the use of social networks by small and medium sized businesses. The theoretical part first discusses the history and description of selected social networks. For four most popular networks, Facebook, Instagram, Twitter and LinkedIn, it described how the company can advertise. The work is described paid forms of advertising in these four social networks. It is described what method of paying for ads and ad placements exists. The practical part is divided into two parts. The first section analyses the chosen company. The work is included an interview with the managing director of the company and on the basis of this interview and self-exploration firm is executed proposal to improve the use of Facebook and other social networks. The second part of the work is focused to the questionnaire survey. It was created 10 hypotheses, and using them was written questions. Hypotheses are after collect a sufficient number of responses evaluated.
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Geopolitické postavení Ukrajiny
Honsová, Jana
HONSOVÁ, J. Geopolitical position of Ukraine. Diploma thesis. Brno: Mendel University. Faculty of Regional Development and International Studies, 2014. Thesis Supervisor Mgr. Lukáš Nevěděl, Ph.D. The thesis is divided into two parts, theoretical and practical. The theoretical part contains a detailed analysis of selected literature related to geopolitics, political geography, Ukrainian history and present. In addition to describing linguistic, religious structure of the population and results of the Ukrainian elections in 2004. Theoretical part also describes the geopolitical situation in Europe, the structure of Ukraine and the Ukrainian crisis issue for November 2013 - March 2014. The practical part of the thesis investigates through interviews opinions and attitudes of Ukrainians in the Ukrainian crisis and the future development of the country.
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Geopolitické postavení Kavkazu
Marta, Aleš
MARTA, A. Geopolitical Position of Caucasus. Diploma thesis. Brno: Mendel University. Faculty of Regional Development and International Studies, 2015. Thesis Supervisor Mgr. Lukáš Nevěděl, Ph.D. The thesis is divided into two parts, theoretical and practical. The theoretical part is especially concerned with introduction of political geography and geopolitics as independents sciences, with history of Caucasus, his physical-geographic character and conflicts in Caucasian unstable regions. This part is after all closed up by determination of Caucasian martial-protective, economical and energetic relationships with nearby states. Analogous to theoretical part, the practical part is also divided into two parts, quantitative and qualitative. Whilst quantitative part's focusing on region's geopolitical dispensation and religious or language diversity, that qualitative on the contrary point out the Caucasian social side and everyday life within it.
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Interviews with Graphic Designers
Šafářová, Gabriela ; Přidalová, Kateřina (referee) ; Macháček, Mikuláš (advisor)
My diploma thesis consist in creating short videos. I have been interviewing important Czech graphic designers of an older generatin and I've been interested in socio-historical background which a profession of graphic design had before Velvet revolution and before new media coming. The project got a name Graphic Design Talks. The videos are put on Facebook with other information about each designer. I would like to continue interviewing new deigners add new videos even after I finish my study.
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Human resource management in selected organization
VEISHEIPLOVÁ, Lucie
The main aim of this Bachelor Thesis is to analyze the management of human resources in selected organization. For a practical part, I have chosen RICHMONT-CZ a.s. In the practical part, there is a characterisation of the individual areas of the human resource management based on materials which were obtained during an interview with the human resource manager. A questionnaire survey followed with the purpose to find out opinions and ideas of employees. The result of the work is the evaluation of the human resource management, job satisfaction and suggestions for improvements.
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Communication in a Selected Organization
SVOBODOVÁ, Pavla
Communication is an essential part of our everyday lives. Hardly anything could work without communication. Thus, even in an organization communication plays a significant role. It is necessary for all employees and their work. Also the ongoing operation of the organization depends on the quality of communication. The aim of this thesis is to evaluate the communication in a selected organization and propose changes to improve the current situation. In the theoretical part of my bachelor thesis, using literary sources, I have explained the basic terms related to communication. I have described i.a. the process of communication, types and forms of communication, communication channels and the external communication of an organization. For the practical part of my bachelor thesis I have chosen the manufacturing plant RM GASTRO s.r.o. in Veselí nad Lužnicí. Most of the information regarding communication has been obtained from semi structured interviews with the company manager, head of the personnel and head of the sales department. Based on this information I have described the communication process as well as particular communication situations that occur in the organization. I especially appreciated the effort to give every employee the opportunity to contribute with his ideas to the expansion of the organization. Finally, I can conclude that communication in this organization is carried out well. However, it is necessary to improve continuously. Therefore, I have recommended the company several proposals, whose implementation could contribute to the improvement of the current state of communication in the organization.
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Negative body image and eating disorders
Švecová, Lucie ; Pešek, Ondřej (advisor) ; Holáková, Miluše (referee)
The aim of this thesis is finding out if and how much negative body image influences eating disorders. The body image is influenced by the contemporary ideal of beauty, which was historically formed. The influence of the contemporary cult of a skinny body has a biological argument, that slimmer people are healthier. Models, who are representing this ideal are often accused to be the reason of increase in frequency of present day diseases, like eating disorders. The most known eating disorders are anorexia nervosa and bulimia, but there are also other diseases which are not yet described in the International Classification of Diseases -- orthorexia, bigorexia and drunkorexia. What really causes these diseases? The essence of the practical part is, by using the interview, to find out risk factors for women and girls suffering from eating disorders, as well as satisfaction with their bodies and the impact of modelling. The conclusion presents results of a research, which shows whether or not there are biological, individual, family and sociocultural factors, which include the influence of the media as well, present in respondent's answers.
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System of performance appraisal in an organization
Koutenský, Michael ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The bachelor's thesis named system of performance appraisal in an organization is focused primarily on the creating of formalised process to prepare and implement the system of appraising in the UNIPETROL RPA, s. r. o. group. The goal of this thesis is to identify deficiencies in relatively newly created system of appraising and to try to come up with some changes, which could improve its weaknesses. The first part of the thesis is focused on the demarcation of relevant theoretical principles, which are thereafter used in the analytical part of the thesis. In the second part the system is analysed in detail and compared with the theoretical principles. In the final part there are designed amending steps, which are supposed to delete revealed deficiencies. In terms of the proposal changes is this guideline created for appraising system, which will make for as a methodical base for all participants of the process of appraising in the UNIPETROL RPA, s. r. o.
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