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Blogs & Sponsored Articles
Sabat, Fabien ; Štěrbová, Ludmila (advisor) ; Montoya, Corinne (referee)
I wrote this thesis to deepen my knowledge about the sponsored articles' market. Indeed, I'm working for one year in a company which is selling sponsored articles on blogs to announcers, it's why I decided to focus on the blogosphere to understand how its rising influence allowed the apparition of the sponsored articles' market. Moreover, I tried to propose solutions to improve the performance of my company on this market. In this paper, I describe what a blog is, how is it possible to classify them, the impact of these websites on the society but also the structure of the sponsored articles market. Precisely, we explain how the law responds to this evolution, who are the main actors on this market with for example intermediary's agencies putting in relation blogs and brands as my company Buzzea does. Also, I presented a survey conducted toward blogs by my company to understand how they are perceiving the sponsored articles. To conclude this paper, I enhance some solutions that my company could implement to be more competitive in this market.
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Nodální regiony v Evropě vymezené na základě letecké dopravy
ROZKOŠNÝ, Filip
This master´s thesis deals with the delineating of nodal regions via civil aviation data in the territory of central European states. This kind of transport has become a very popular type of spatial mobility after its deregulation and liberalization particularly thanks to its speed, cheaper fares and relative safety. Thanks to this spatial mobility of inhabitants, it is possible to delineate borders of regions according to real movements. Supposing usage of aviation data to delineate nodal regions, the airports represent their nodes. The purpose of this master´s thesis was delineating nodal regions via civil transport data in an interesting territory of Central Europe. Its western and eastern part has undergone different historical and political development which has had consequences on the aviation development level. Research input data included number of flights between central European airports for the period of 1 day. The master´s thesis is structured into 5 chapters. The first parts are: introduction and goals, theoretical part and methodology. The analytical part evaluates the whole nodal-region-delineating process and also nodal regions final hierarchical structure. Each partial part of research was depicted into a map and was also expressed by population and area. There are answers on the input hypothesis in the final part of this paper.
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Economy of Chile in 1960s and 1970s with Accent on Market Reforms after 1973
Strejčková, Klára ; Pekárek, Štěpán (advisor) ; Ševčík, Miroslav (referee)
This bachelor thesis puts the stress on the analysis of economic reforms approved in Chile in the 60's and 70's years of the 20th century. The focus of this work is profoundly dedicated to the analysis of two important macroeconomic indicators: developments of inflation and trade exports, bearing in mind the context of the coup in 1973 which is seen as a direct consequence of the communist rule of the Salvador Allende's Cabinet (1970-1973). The Allende's Cabinet strove to transform the Chilean economic society into a socialist one. The bachelor thesis has validated a hypothesis stating that the pro-market reforms approved after 1973 led to diversification of the Chilean export as well as a gradual and progressive stabilization of the country's inflation that had reached as 350 % during the socialist Allende's government. This work brings a comparison of two very different economic doctrines that formed Chile in the 70's of the last century. There is being compared a socialist government approach, having focused on nationalizing of the private sector, to the liberal government's approach aimed at decreasing the public sector, privatization as well as tearing down international trade barriers.
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The motivation of people with mental or multiple disabilities to the integration of the protected or the open labour market
ŠTEMBERKOVÁ, Petra
This work deals with the issue of motivation of the handicapped people to work. The target group consists of people with mental or combined handicap. The theoretical part focuses on the basic terms, characteristics, description and classification of the target group. The first chapter describes the current situation, today's approach towards integration and names the documents dealing with the issue of handicapped people in regard of both work and social life. It also discusses the professional preparation and the life of adults, especially in the hotel-based institutions. The following part is devoted to characteristic features of employment of the handicapped people and the complex system of rehabilitation, as well as the means of work. These lead to gaining the maximal independence and reducing the reliance on the other people's help. The chapter underlines the importance of work and there are also the names of the subjects trying to support the employment on the protective or, ideally, the open market of work. In this regard we talk about the actions of the labor office, particularly the work rehabilitation, requalification, protected jobs or the employers' duties given by law. Then I mention socially therapeutic workshops, social business, social firm and the border tools, such as the transit programme, supported employment and Job Clubs. Some space is also devoted to the problem of unemployment. Finally, I tried to clarify the term of motivation and focused on the factors motivating a person to integrate themselves into the work process and their affecting features. In the practical part I aimed to identify the main factors motivating to work integration and employment and to find out which features affect people, their motivation and lead them to the work process. To fulfill the named tasks I used the quality approach and the half-structured interview as the method to gain all the data. I extended the interviews with fourteen adult mentally handicapped clients of two institutions and verified them by analyzing the documents to get the complex view. Gained data will be processed into the case study. According to the results of my research, handicapped people accommodated in the hotel-based institutions are well motivated to integrate themselves, to work and to get a job. The most frequent reason is the opportunity to use their personal skills. The other reasons were to earn money, help other people and find friends. On the other hand, these people lack other moving forces to drive them forward. They basically resigned and put their faith into the educators to always take care of them. Insufficient social contact and permanent educators' care make them indolent, so they do not try to find o job on their own. They were mostly made by the educators to get a job and arranged everything for them. Identification of the motivation features was not an easy task because they are completely individual, many of them were found, they are often combined and can affect people both in the positive and negative way. The most important features are the environment of the handicapped people and their educators, who take care of them. These people are also affected by the social life and their hobbies, especially when they managed to combine the job with their hobbies and, therefore, they like the job. Based on the said findings I formed two hypotheses which may lead to a following quantitative research.
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Greek electoral system. Inspiration for the Czech Republic?
Dvořák, Adam ; Lebeda, Tomáš (advisor) ; Mlejnek, Josef (referee)
Diploma thesis "Greek electoral system. Inspiration for the Czech Republic?" deals with development of electoral rules in Greece since transition to democracy in 1974 until 2009. Its aim is to analyze all variants of the electoral system, which occurred during this period, especially in terms of proportionality and impact on the party system. Thesis concerns itself with influence of particular variables of electoral system (district magnitude, electoral formula, legal threshold and ballot structure). Findings are used for comparison with the latest proposal of Czech electoral reform (so called "Greek variant"). Efforts were made to reveal the common characteristics of the Greek system and the Czech proposal and also to assess the benefits of this proposal and its potential shortcomings.
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Residential Complex in Brno - Komín
Šatalíková, Anna ; Poslušná, Iva (referee) ; Jura, Pavel (advisor)
Given area is located on west-east pedestrian axis going through housing estate and traffic-playground and continuing to the woods on Palacký vrch. This pathway on the northern border of the plot is one of the few entrances to that recreation region. When deciding about the character of the new build-up area took the fact, that Komín is a zone appreciated mainly by families with children, as a base. The typology of new development corresponds to the concept of a stream, a movement. The plot is a transition between private and public walk-through space, it clearly defines the borders between personal and common, creates various spaces and enable the inhabitants to identify with the area and find their own home. The design offers more types of flats, which as a side effect helps to create more diverse neighborhood. In my solution I synthesized the economy aspect (the shortest possible road) with a motive of a diagonal going through the whole plot. The diagonal was chosen due to the topographic situation. The land is inclined towards its north-west corner, where also the only possible traffic connection leads. The diagonal middle of the ground is slightly deeper compared to the rest, so placing the new road there makes sense not only from service but also from technical aspect. The new central street – both way blind road – serves to houses on its both sides. It is the main axis of motion in the given area. At the point, where the terrain gets to steep, the road naturally changes to a pathway continuing to the top of the plot, where the best view could be enjoyed. In the proposal is situated in total 5 apartment houses and 41 row houses. The volume solution of the buildings helps for the biggest possible use of the sun light and enables having natural lightning in almost all interiors.
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Termination of customs transit for imports to the Czech Republic
Pospíchalová, Veronika ; Novák, Radek (advisor) ; Baumrt, Tomáš (referee)
The Master's Thesis is focused on customs transit, especially Common and Community transit. Prerequisites, process and termination are analysed, including simplified procedures. The Master's Thesis puts customs transit within a broader context of international trade and customs procedures, states relevant legislation, underlines risks related to their formulation and proposes solutions. The practical application is written from the point of view of Siemens, for which compliance with rules and regulations is essential and therefore is a good example to illustrate how to resolve the inconsistency of legislation with the business practice.
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International Cooperation in Assertion of Sustainable Development Policy
Zhuravlyova, Yelena
Nowadays, in contrast to the situation at the beginning of the ecology movement - the late seventies and early eighties, there is general social consensus that ecological planning and construction should not be a short lived whim but rather long term objectives for all groups involved in building. There is no shortage of concepts, planning and proposals. However, concrete examples of the magnitude required - i.e. anything over and above a detached house or a small settlement of 10 to 20 dwellings - these are still few and far between. The vast majority of new building, and also of urban renewal measures, comes nowhere near putting into practice the ecological design principles which could be implemented in today's world.
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Residential Building
Buiglová, Kristýna ; Sláma, Ludvík (referee) ; Mohelníková, Jitka (advisor)
The aim of my master´s thesis is elaboration of the project in the level for realization of new residential building. Designed residential building is located on parcel number 190/7, at the cadastral area of Lazce, in the city of Olomouc. Related buildings and utilities are designed on parcel numbers 105/60, 105/78, 282, 290/1, 289, at the cadastral area of Lazce, in the city of Olomouc. The plot is situated along the Dlouhá Street. This area is mainly made up of civic amenities while the building creates a transition between the existing settlement of blocks of flats and existing family houses. It is four floors building with warm flat roof. On the first floor are designed parking spaces for motor cars, cellar boxes and technical rooms. The second to fourth floors consist of flats which have different dispositions from 1+kk to 4+kk. Flats on the second and third floor are designed with loggias and on the fourth floor with terraces.
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Taxation of income from employment and emoluments
Kobrle, Petr ; Karfíková, Marie (advisor) ; Karfíková, Marie (referee)
Income taxation from employment and function benefits The diploma thesis concerns with the legal form of income taxation from employment and function benefits. The introductory part of the thesis lines out the tax system in the Czech Republic and it puts the natural person income tax from employment and function benefits in its frame. This part is also intended to explain individual tax construction elements and other important tax terms. In the major part of the thesis, the author follows the Income Tax Act's scheme in substantial features: he deals with the "employment" and "function benefits" terms from the point of view of the valid rule of law and the constant practice of the courts. After the terms definition, the author displays the employee taxation current legal form. In detail, he works out two issues, i.e. the exemption from the object of the tax and tax exemption, and gives examples from the application practice represented by adjudications and opinions of The Ministry of Finance of the Czech Republic. He deals with the income tax from employment and function benefits specific base construction, that was put into practice in the Czech Republic on 1.1.2008, and with the linear tax rate introduced on the same date in the frame of a fiscal reform. Nontaxable parts of the tax base, tax abatement and...
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